Design Beyond Design in New York June 2011.

1. DESIGN
BEYOND
DESIGN
DESIGNBOOST
NYC
You are hereby invited to participate in a special ”Community
Boost”, for invited only at DesignBoost;NYC taking place June
15–16 at the Cooper-Hewitt, National Design Museum.
DesignBoost NYC consists of 32 BoostChat (workshops),
15 BoostTalks (lectures) and several social networking activities.
The theme for DesignBoost NYC is Design Beyond Design
For a long time design has manifested an outdated consumer culture.
It’s time to see through this dated mindset and identify design’s more
important roles. There is a growing demand for authentic, emotive
and conscious design. We have to scrutinise our routine-like way of
life and design beyond design.
Design beyond design is not just about minimising the negative impact
on our environment. It is about looking at it from another, more pro-active
angle – to work on maximising its positive impact. Consumers want
brands that are not only purveyors of goods but agents for good.
Design beyond design is about blending different fields of thought to
open up and develop new opportunitiies. This means changing the role
of design and the designer through the use of hybrid thinking and multi-
disciplinary actions.
Design beyond design looks to create an atmosphere in which
outstanding creativity can flourish. Design beyond design means
creating synergies for networking through sharing resources,
knowledge and concepts.
Design beyond design is a shared challenge in which everyone has
the potential to make a difference.
Participants gives admission to the complete program inclusive
all food and drinks.
Answer to info@designboost.se no later than the 1 June
Further info about Designboost at www.designboost.se
Designboost; NYC together in a collaboration between: