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Brand Fueled Content, Joel Lunenfeld, Moxieinteractive

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Signal Chicago 2012
Signal Chicago 2012
TechnologyNews & Politics
1 of 18
Signal la: the content marketing conversation Los Angeles/ February 9, 2011
BRAND FUELeDCONTENT Joel Lunenfeld, CEO Moxie Interactive
THE ORIGINAL BRANDED CONTENT 3 BRAND FUELED CONTENT
SOME THINGS DON’T CHANGE 4 BRAND FUELED CONTENT
WHAT HAS CHANGED?
A MORE SOPHISTICATED AUDIENCE 6 BRAND FUELED CONTENT
R.I.P. MEANINGLESS SPONSORSHIPS 7
CONTENT DARWINISM 8
THE AUDIENCE IS BUILT INSIDE 9 BRAND FUELED CONTENT
How to evolve branded content
BRAND FUELED CONTENT “ Original content in which the brand and the audience take an active role and are equally important for distribution, participation and often creation. “ 11
MORE THAN AN AD, IT’S AN OPPORTUNITY TO ,[object Object]
Fuel the storyline
Fuel co-creation12
FUELING ORIGINAL TALENT 13
FUELING ORIGINALTALENT 14
FUELING THE STORYLINE 15
FUELING THE STORYLINE 16

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