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Email, Content Marketing and YOU Joe Pulizzi Executive Director, Content Marketing Institute Co-Author,  Get Content Get C...
Content Marketing About Joe Pulizzi (@juntajoe) September 6-8, 2011 joepulizzi.com/bio
… a little history
 
 
 
 
Custom Publishing
 
 
Custom Publishing
The Trusted Resource…everywhere
Custom Publishing
Content Marketing
 
<ul><li>Marketers as Publishers </li></ul><ul><li>Owning  the media, not  Renting  the media </li></ul><ul><li>Attract and...
The Difference? Marketers  Publishers
The Difference? Marketers  Publishers
 
 
“ Content Marketing  Is the Only  Marketing Left” - Seth Godin
Search Engine  Optimization Lead Generation Social Media STORYTELLING “ must have content”
END OF HISTORY LESSON
 
 
YOU YOU YOU Your Content is always about
 
 
 
Engaging with Content <ul><li>73%  of consumers prefer to get information from a company in the form of a collection of he...
 
Readers SIGNIFICANTLY More Likely to Spec SW
 
OVER 6 MILLION OPT-INS Best R&D Activity for P&G
PROCESS
 
CHIEF EDITOR Story/Reader Focused Not Tool Focused
Chief Content Officer
<ul><li>Content Evangelist – CISCO </li></ul><ul><li>Content Engineer – Incept </li></ul><ul><li>Content Marketing Mgr – Q...
 
 
Email: Engagement Ammunition Blog Email Enewsletter
THIS IS THE LAST SLIDE <ul><li>Think  Readers (pain points) </li></ul><ul><li>Hire/Source  journalists  – find who has a n...
<ul><li>Joe Pulizzi </li></ul><ul><li>[email_address]   •  @juntajoe on Twitter  </li></ul>THANK YOU!
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Eis wed 0830 joe pulizzi

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Eis wed 0830 joe pulizzi

  1. 1. Email, Content Marketing and YOU Joe Pulizzi Executive Director, Content Marketing Institute Co-Author, Get Content Get Customers
  2. 2. Content Marketing About Joe Pulizzi (@juntajoe) September 6-8, 2011 joepulizzi.com/bio
  3. 3. … a little history
  4. 8. Custom Publishing
  5. 11. Custom Publishing
  6. 12. The Trusted Resource…everywhere
  7. 13. Custom Publishing
  8. 14. Content Marketing
  9. 16. <ul><li>Marketers as Publishers </li></ul><ul><li>Owning the media, not Renting the media </li></ul><ul><li>Attract and/or retain customers by creating /curating valuable and compelling content on a consistent basis to maintain or change a behavior (multichannel) </li></ul>Content Marketing is…
  10. 17. The Difference? Marketers Publishers
  11. 18. The Difference? Marketers Publishers
  12. 21. “ Content Marketing Is the Only Marketing Left” - Seth Godin
  13. 22. Search Engine Optimization Lead Generation Social Media STORYTELLING “ must have content”
  14. 23. END OF HISTORY LESSON
  15. 26. YOU YOU YOU Your Content is always about
  16. 30. Engaging with Content <ul><li>73% of consumers prefer to get information from a company in the form of a collection of helpful articles  over an advertisement or offer. </li></ul><ul><li>61% are more likely to buy. </li></ul>
  17. 32. Readers SIGNIFICANTLY More Likely to Spec SW
  18. 34. OVER 6 MILLION OPT-INS Best R&D Activity for P&G
  19. 35. PROCESS
  20. 37. CHIEF EDITOR Story/Reader Focused Not Tool Focused
  21. 38. Chief Content Officer
  22. 39. <ul><li>Content Evangelist – CISCO </li></ul><ul><li>Content Engineer – Incept </li></ul><ul><li>Content Marketing Mgr – Quality Logo Products </li></ul><ul><li>Content Community Manager – Radian6 </li></ul><ul><li>Web Content Coordinator – Johns Hopkins </li></ul><ul><li>Content Manager – National Instruments </li></ul>
  23. 42. Email: Engagement Ammunition Blog Email Enewsletter
  24. 43. THIS IS THE LAST SLIDE <ul><li>Think Readers (pain points) </li></ul><ul><li>Hire/Source journalists – find who has a nose for the story </li></ul><ul><li>Identify employee and customer content creators </li></ul>
  25. 44. <ul><li>Joe Pulizzi </li></ul><ul><li>[email_address] • @juntajoe on Twitter </li></ul>THANK YOU!

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