Product and Marketing leader seeking opportunities to develop and market a portfolio of online products relevant to Latin America. Focus on alignment of strategy, organization and products to client relationships that bring revenue and feed the product roadmap with novel initiatives.

1. Meet Fernando

2. I was born here
A small town in Brazil, surrounded by green rolling hills,
strawberry and coffee plantations.

3. I went to
college
here
I hold a Bachelors degree in Computer Science
from PUC Minas Gerais University.

4. My first job was here
In Belo Horizonte I worked at a bank, developing
applications for account management.

5. Then I moved here
I joined Dole Food Company in Salinas, California to do business
analysis and development for applications that ranged from
inventory control to pricing management to e-commerce.

6. ... And then here
In 2004 I was hired by Wells Fargo Bank to manage an application
to gather insights from website users and later to work on a
roadmap to evolve the account activity pages for retail banking.

7. While working, I went back to school here
I completed a 3-year MBA program at the Haas
School of Business at UC Berkeley.

8. In 2008 I joined BGI
To be a Product Manager for web tools focused on financial
advisors and to build a website for the launch of iShares
funds in Brazil. BGI got acquired by BlackRock in 2009.

9. Besides the extensive information
technology experience…
I combine knowledge acquired from doing user research,
partnering with sales and elaborating marketing rollout plans
to build online product roadmaps.

10. I like to identify customer needs
and market trends…
To formulate a digital strategy that aligns with
business goals while fostering innovation.

11. I am good at driving
motivation and creativity
Headed cross-functional teams and vendors
to execute on product roadmap.

12. For me, the
spice of life is
in getting to know different countries, cultures and
peoples; having traveled to more than 10 countries...

13. and you might
bump into me
enjoying live performances such as
concerts, dance and theater.

14. The next challenge is
To define market-driven winning strategies
for a suite of online products...

15. ... For a company expanding
into the booming Latin American market.
I have the flexibility to be located in the Silicon Valley or São Paulo.

16. To contact me
http://br.linkedin.com/in/fernandoguerrero