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Flourishing Business Canvas Introduction

An introduction to the Flourishing Business Canvas (v1.0)

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Flourishing
Business
Canvas
Introduction
V1.0
June
8,
2023
©
Flourishing
Enterprise
Co-lab,
All
Rights
Reserved
Introduction
June 8, 2023
1
Old Thinking on Business Models
2
“A business model describes the rationale of
how an organization creates, delivers and
captures value (financially)”*
* “Business Model Generation”, by Alex Osterwalder & Yves Pigneur, 2008
From:
Your Business Model
Sustainable
Development
Rethinking Business Models
3
Your Business Model
“A business model is a description of how an enterprise defines
and achieves success over time” The story and the numbers*
Socially beneficial, environmentally regenerative, and financially viable
* Upward, A., & Jones, P. H. (2016). An ontology for strongly sustainable business models: Defining an enterprise framework compatible
with natural and social science. Organization & Environment, Special Issue: Business Models for Sustainability: Entrepreneurship,
Innovation, and Transformation 29(1), 1-27. doi:10.1177/1086026615592933 & download manuscript: www.academia.edu/14461116
To:
Flourishing
Happens Across
All Three
Systems
Flourishing
Happens Across
All Three
Systems
Flourishing
Happens Across
all Three
Systems
21st Century Enterprise Design Needs New Tools
• Fit-for-purpose enterprise design tools must:
• Embed all the knowledge necessary to describe and design a business model
– Based on any combination of enterprise goals and stakeholders
– From social, environmental and economic perspectives
• Make this knowledge accessible via a shared language
• Be able to describe the present and design multiple futures
• Enable collaborative meaning and decision making, despite the necessary complexity
• Be visual and attractive
– This is a very challenging design brief!
5
Our Proposal:
Use a Holistic & Integrated Enterprise Design Tool
A tool that provides a common language in a useful visual
framework to enable you to collaboratively sketch, prototype,
design, improve, understand, measure, diagnose and tell stories
about any business model – socially environmentally and
economically – present or future – words and numbers
6
Introducing a Ground-Breaking
Holistic & Integrated Enterprise Design Tool…
* Upward, A., & Jones, P. H. (2016). An ontology for strongly sustainable business models: Defining an enterprise framework compatible
with natural and social science. Organization & Environment, Special Issue: Business Models for Sustainability: Entrepreneurship,
Innovation, and Transformation 29(1), 1-27. doi:10.1177/1086026615592933 & download manuscript: www.academia.edu/14461116
Based on 3+ years of well cited peer reviewed research* and 10 years
of practice with entrepreneurs and business leaders around the world
Significantly extends Alex Osterwalder’s research & practice:
the earlier & very successful profit-first Business Model Canvas

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Flourishing Business Canvas Introduction

  • 2. Old Thinking on Business Models 2 “A business model describes the rationale of how an organization creates, delivers and captures value (financially)”* * “Business Model Generation”, by Alex Osterwalder & Yves Pigneur, 2008 From: Your Business Model Sustainable Development
  • 3. Rethinking Business Models 3 Your Business Model “A business model is a description of how an enterprise defines and achieves success over time” The story and the numbers* Socially beneficial, environmentally regenerative, and financially viable * Upward, A., & Jones, P. H. (2016). An ontology for strongly sustainable business models: Defining an enterprise framework compatible with natural and social science. Organization & Environment, Special Issue: Business Models for Sustainability: Entrepreneurship, Innovation, and Transformation 29(1), 1-27. doi:10.1177/1086026615592933 & download manuscript: www.academia.edu/14461116 To: Flourishing Happens Across All Three Systems Flourishing Happens Across All Three Systems Flourishing Happens Across all Three Systems
  • 4. 21st Century Enterprise Design Needs New Tools • Fit-for-purpose enterprise design tools must: • Embed all the knowledge necessary to describe and design a business model – Based on any combination of enterprise goals and stakeholders – From social, environmental and economic perspectives • Make this knowledge accessible via a shared language • Be able to describe the present and design multiple futures • Enable collaborative meaning and decision making, despite the necessary complexity • Be visual and attractive – This is a very challenging design brief!
  • 5. 5 Our Proposal: Use a Holistic & Integrated Enterprise Design Tool A tool that provides a common language in a useful visual framework to enable you to collaboratively sketch, prototype, design, improve, understand, measure, diagnose and tell stories about any business model – socially environmentally and economically – present or future – words and numbers
  • 6. 6 Introducing a Ground-Breaking Holistic & Integrated Enterprise Design Tool… * Upward, A., & Jones, P. H. (2016). An ontology for strongly sustainable business models: Defining an enterprise framework compatible with natural and social science. Organization & Environment, Special Issue: Business Models for Sustainability: Entrepreneurship, Innovation, and Transformation 29(1), 1-27. doi:10.1177/1086026615592933 & download manuscript: www.academia.edu/14461116 Based on 3+ years of well cited peer reviewed research* and 10 years of practice with entrepreneurs and business leaders around the world Significantly extends Alex Osterwalder’s research & practice: the earlier & very successful profit-first Business Model Canvas
  • 7. Our Approach: Holistic Design your Business Model considering all sources of opportunity and material risk relevant to all your stakeholders – increasing possibility to achieve all their goals effectively, efficiently, reliably and gracefully Your Business Model
  • 8. Our Approach: Integrated The Flourishing Business Canvas integrate all aspects of an enterprise: enabling more effective learning and innovation to create the most compelling stories Your Business Model Operational Plan Transformation Plan Assumptions Context Vision, Mission, Values Strategy
  • 9. Now in use around the world…
  • 10. A Fit-for-the-21st Century Business Modelling Tool 10 Flourishing Business Canvas – a language for future-fit enterprise design: 17 necessary and sufficient questions to describe any business model: socially, environmentally & financially – story & numbers – present or future
  • 11. Key Upgrades to Enable Flourishing Business Modelling From Business Model Canvas – 9 questions focused on historic factors required to create and capture financial value – Missing financially material factors in today’s increasingly complex world To Flourishing Business Canvas – 17 integrated questions about social, environmental & financial value (includes the 9) – Includes the necessary factors to assess (financially) material risks and all sources of innovation opportunity relevant today & tomorrow 11
  • 12. 17 necessary and sufficient questions to create the possibility for flourishing – grouped by Perspective, related to Contexts Full Context for all Business 12
  • 13. 17 necessary and sufficient questions to create the possibility for flourishing – related to contexts, grouped by Perspective 13 Who What How & Where Why
  • 14. Understanding the Full Context 14 Everything shared with everyone Unique to this Business Model Common to everyone
  • 15. Understanding Flows Between Perspectives 15 Drives Drives Drives
  • 16. 17 necessary and sufficient questions to create the possibility for flourishing – grouped by Perspective, related to Contexts 16 $ = Question earlier Profit-centric Business Model Canvas asks – now extended to include social, environmental & financial aspects $ $ $ $ $ $ $ $ $
  • 17. Key Benefits: Summary • A common language for describing and designing flourishing enterprises – Fit for the very different futures we know are coming – For any combination of stakeholders and their goals • Builds understanding of interconnections: the enterprise with society, the environment and the economy • Enables broader, deeper and richer conversations about all aspect of value co-creation (and destruction) • Provides context to enable stakeholder collaboration around their shared goals informed by their values – enabling alignment on key strategic decisions when starting an enterprise or transforming an existing business • Supports earlier practices – Includes all concepts from Business Model Canvas (BMC) – Lean Start-up and Customer Development 17
  • 18. Benefits: Detail 1 / 3 • A common language for describing and designing enterprises with a diverse range of stakeholders and their goals – The story and the numbers • Builds understanding of interconnections of the organization, its products and services with its communities and the world: socially, environmentally and economically • Enables broader, deeper and richer conversations about all aspect of value co-creation (and destruction) • Provides the context to enable stakeholders to collaborate around shared goals informed by their values – enabling alignment on key strategic decisions
  • 19. Benefits: Detail 2 / 3 • Explicitly and systemically supports holistic and integrated enterprise business modelling & design: – Supports enterprise goals and governance models anywhere from profit maximization (“doing well”) to sustaining the possibility for flourishing for generations to come (“doing good to do well”) – Enables Exploration • Of all the necessary and sufficient business model factors based on any definition of enterprise success • By any combination of stakeholders and the enterprise goals they set informed by their values
  • 20. Benefits: Detail 3 / 3 • Continues to support earlier practices – Business Model Canvas (BMC) – All 9 BMC questions still fully present • Can move stickies that describe the profit making elements of a business model from BMC to the Flourishing Business Canvas with no changes – Lean Start-up – Customer Development • AND, through the additional and expanded questions posed by the Flourishing Business Canvas, new opportunities and new risks come into view – New insights comes from the integrated view of an enterprise’s goals and the social, environmental and financial contexts relevant to all human enterprises – Enables possibility for new learnings and hence innovation
  • 21. 21 The Flourishing Business Canvas is the core tool in the Flourishing Enterprise Innovation Toolkit. Learn more about the toolkit and our plans to add to it https://www.flourishingbusiness.org/ “Toolkit” Menu Item
  • 22. Summary • A toolkit for innovators, striving to ensure their enterprises flourish – Doing Good to Do Well – Socially beneficial, environmentally regenerative and financially viable • We aim to enable a world where enterprises excel because people are flourishing and nature is thriving • Join us on the journey to this future possibility! community.FlourishingBusiness.org 22
  • 23. A Presentation by the Not-for-Profit that is Building a Community to Bring the Flourishing Business Canvas to the World www.facebook.com/ FlourishingBusiness @FlourishingBiz #FlourishingBiz inquiry@ FlourishingBusiness.org www. flourishingbusiness.org youTube.com/ @FlourishingBiz Community. FlourishingBusiness.org 23
  • 24. Copyright • All images used under applicable licences © 2023 Flourishing Enterprise Co-lab – www.FlourishingBusiness.org/Copyright-Licensing 24