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Out of Home & Social Media
Joel Lunenfeld Ian Dallimore Digital OOH Strategist Lamar Advertising Company CEO Moxie Interactive Tripp Westbrook Alvaro Muir Executive Creative Director  Firehouse Vice President, Digital Media CBS Outdoor
Out of Home & Social Media The Evolving Landscape Social Makes the Experience Personal Rewarding Competitive Panel Discussion
The Evolving Landscape
Advancements in Interactive Signage? SEE VIDEO #1
First Came The Digital Shift
Then Came Dynamic, Personalized  Messaging
Mobile Added Place Based Interactivity
Hopefully not a Fad… For These People
Then Came the Social Operating System
Social Makes the ExperiencePersonal
Dynamic & Real Time Messaging
Sharing Live Personalized Content  SEE VIDEO #2 Inwindow Outdoor and ZenithOptimedia
Giving Consumers a Stage
Giving Consumers a Stage
Giving Consumers a Stage
Social Interaction
Social Makes the ExperienceRewarding
They had fans submit their photos in their costumes to their Facebook Fan Page.
Photos were chosen from their Fan photos and displayed on our digital boards.
Driving Social Check-Ins Billboard above American Eagle’s flagship store in Times Square Offers a 15% discount for checking in
Group Rates Apply to Everyone Crowd-sourced couponing bring discounts and customers Socially spread deals share value with customers and attract normally hard to reach patrons to businesses
Real Time Offers
Social Makes the ExperienceCompetitive
Bars Become More Social Digital Jukeboxes & Apps Integration of Foursquare,  Facebook, Twitter, and Flickr into hardware “Meet the Mayor” incentives Display FB and Twitter streams FB Events integration Ecast Touchtunes Roqbot - App based jukebox Creates a competition in the venue
Outdoor Social Gaming Yahoo! Bus Stop Derby Interactive displays at bus stop San Francisco residents invited to represent their neighborhood Play super-size versions of Yahoo! mobile games against others Over 60,000 people played
Socially Connected Gaming SEE VIDEO #3 pearl media llc
Anything can be an Interactive Canvas Hot Wheels “Stunt Racing Challenge” created on building Projection Mapping In Sydney, Australia SEE VIDEO #4
“The future is already here—it’s just not very evenly distributed.” - William Gibson
The Panel Discussion

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Digital Steps Outside

Editor's Notes

  1. Mini drivers through a coded signal from a radio chip embedded in their key fob. The messages are personal, based on questionnaires that owners filled out: “Mary, moving at the speed of justice,” if Mary is a lawyer, or “Mike, the special of the day is speed,” if Mike is a chef.