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Social Media and Face-to-Face Meetings Presented by Michelle Bruno, CMP, CEM
Gameification 4
Gameification Geo-location Augmented Reality Reward/loyalty
Content
Content Blogs Video Education Website Repurposing User-generated
Social Sharing
Social Sharing Likes Social Sharing buttons QR codes Social CRM Social mindset
Community
Community Glue Year round engagement Communities of interest monetize more easily Emergence of the Community Manager Private platforms vs. public platforms
Mobile
Mobile Smart phones, smart tablets, kiosks Mobile-optimized networking platforms Shareable, searchable content
QR Codes
QR Codes Games Badges Advertising Exhibitor information Sponsorship promotion
International CES 2011
International CES 2011
International CES 2011
International CES 2011
International CES 2011
International CES 2011
International CES 2011
IMTS 2010
IMTS 2010
IMTS 2010
IMTS 2010
IMTS 2010
IMTS 2010
BlogWorld & NME 2010
BlogWorld & NME 2010
BlogWorld & NME 2010
BlogWorld & NME 2010
BlogWorld & NME 2010
NTEN 2010
NTEN 2010
NTEN 2010
NTEN 2010
NTEN 2010
NTEN 2010
NTEN 2010
Social Media Usage
Thinking Outside the Post Immediate response will be required Content will have to be like gourmet fast food... Your events will be reviewed/critiqued/praised in real-time Expectations for the event experience will increase Demand for live events will INCREASE Participants will become accustomed to being able to share everything (not just content)
Virtual
Social Dining
Social Flying
Ride Sharing
What This Really Means http://www.youtube.com/watch?v=ym2pJwN7FY4&feature=player_embedded
Strategy Get a social “base line” and add from there Don’t just push Get/stay in the game Go where your audience is AND bring them to you Broaden your thinking about “social”
Michelle Bruno Bruno Group Signature Events Brunogroup.com Forkintheroadblog.com Twitter: http://twitter.com/michellebruno LinkedIn: http://www.linkedin.com/in/michellejbruno

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