Social media presentation

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Social media presentation

  1. 1. Social Media series<br />Coy Davidson<br />Colliers International<br />April 30, 2010<br />
  2. 2. SOCIAL MEDIA CRE<br />Social Networking for the Commercial Real Estate Professional<br />
  3. 3. Social Media Marketing Goals<br />Personal Branding<br />Client Retention and Management<br />Lead Generation & Business Development<br />Customer Service <br />Differentiate yourself from the competition<br />Social Media CRE<br />
  4. 4. What is a Brand?<br />Your Brandis what your customer says it is<br />Your Personal Brand is what your customer says it is<br />..... the conversation is happening, with or without you<br />..... people are talking about you, some good, some bad, some indifferent<br />…. but if they don’t know who you are<br />…. they are not talking about you at all!<br />Social Media CRE<br />
  5. 5. 14%<br />76%<br />Trust a word of mouth recommendation<br />Trust traditional advertising<br />Social Media CRE<br />
  6. 6. Today, the speed of word of mouth<br />is only limited by how fast people can type<br />Social Media CRE<br />
  7. 7. Social Media Toolbox<br />Social Media CRE<br />
  8. 8. The Tools<br />Social Media CRE<br />
  9. 9. Social Media CRE<br />
  10. 10. Social Media CRE<br />
  11. 11. Social Media CRE<br />
  12. 12. Social Media CRE<br />
  13. 13. Social Media CRE<br />
  14. 14. Social Media CRE<br />
  15. 15. Social Media CRE<br />
  16. 16. Social Media CRE<br />
  17. 17. Hub and Spoke Model<br />Social Media CRE<br />
  18. 18. Content Marketing<br />Communicate with clients and prospects without selling<br />Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.<br />It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent<br />The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.<br />The first rule of content marketing is to understand that your customers only care about themselves.<br />If we aren't communicating valuable, compelling information to our customers on a consistent basis, how can they ever see us as industry experts?<br />If the majority of our content is focused on our products and services, how are we solving the everyday pain points of our customers?<br />Social Media CRE<br />
  19. 19. Content Marketing<br />Social Media CRE<br />
  20. 20. Social Media CRE<br />Social Media is not the Cash Register<br />
  21. 21. Social Media CRE<br />Social Media is not the Cash Register<br />CRE decisions take a long time and are often made by committee and logic rather than individuals and impulse<br />What’s been proven to work in B2B is for marketers to reach out to prospects with smart, engaging, educational content that leads to trust. The trust leads to a more personal relationship and hopefully new business<br />You don’t sell stuff on Social Media sites. You gave people access to you and your expertise, and pay attention to when the time might be right to talk business<br />That’s the principle here, Social media isn’t the cash register. It’s communication tools that help form the foundation for healthy business relationships that eventually lead to a sale or new assignment<br />
  22. 22. People do not go to Social Media Sites to look for real estate on-line<br />They go here<br />… and maybe your company website<br />Social Media CRE<br />
  23. 23. Connect with people on-line<br />Get the meeting (formal or informal)<br />Initiate and develop the business / personal relationship<br />Move them into your sales funnel and start your normal sales process<br />Social Media CRE<br />
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  25. 25. Not Everyone is a Prospect<br />At the end of the day what you after with Social Media is not only new clients <br />But to also build and expand a network of connections who willingly market your personal brand for you! Word of Mouth Marketing<br />Social Media CRE<br />
  26. 26. Develop an Army of Brand Evangelist<br />Social Media CRE<br />
  27. 27. Social Media CRE<br />… and they will promote and recommend you<br />
  28. 28. Social Media CRE<br />Don’t get discouraged, it will start slow<br />Be patient and consistent and the momentum will build<br />
  29. 29. Social Media CRE<br />Summary<br />Social Networking is networking just like you have always done it, only it is on-line and you are leveraging the awesome reach and speed of the internet.<br />It is not a stand-alone strategy, it should compliment what you are already doing<br />You will get out of it what you put into it, Get out There!<br />Focus on the relationships not the transactions<br />Be Likeable<br />Give-Give-Give-Get: Give first and people will reciprocate<br />Social Media Marketing is a marathon not a sprint, be patient the success won’t come overnight.<br />Leverage social networking into traditional networking<br />Be a connector<br />Don’t sell and advertise, initiate and nurture business relationships<br />And finally have fun with it and make some friends<br />
  30. 30. Coy Davidson<br />Senior Vice President<br />COLLIERS INTERNATIONAL<br />Houston Office<br />Direct: 713.830.2128<br />coy.davidson@colliers.com<br />Social Media CRE<br />

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