Feedback is an important part of the working process, but anyone can offend an artist. In this lecture, we will tell you how to use feedback as a tool for the professional growth of your ART / UI team, increase the involvement and responsibility of colleagues for the result of teamwork. We will give you examples from practice and give recipes for implementing an open feedback culture into your work.

1. Feedback culture
or anyone can
offend an artist
Polina Navnyko
Director of UI/UX

2. Belka Games Today
● full cycle: from prototyping to development;
● operations, LiveOps, marketing and analytics;
● Clockmaker, Bermuda Adventures, Solitaire Cruise;
● couple of projects in soft-launch;
● strategic partnerships and M&A.
Top-15 grossing
company in EU
acc. to data.ai
2022
Bermuda Adventures -
#6 grossing farm sim,
WW
2021
Solitaire Cruise -
#3 grossing
solitaire, WW
2020
2019
2010
Partnership with
Applovin
In 2010, two guys
released their
first game
December,
2014
The mobile version
of Clockmaker
is released
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3. Our plan:
● culture of feedback, the meaning;
● feedback loop;
● feedback rules (giving and receiving);
● implementing feedback loop;
● tips and tricks;
● areas of improvement for talented
Leads.
We have a plan and we will stick to it))
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4. 4
Feedback culture pushes the
performance of the team to new levels.
Benefits:
● motivates your team;
● helps to achieve high performance;
● raises team’s experience;
● increases the involvement.
“No one can know everything”
Feedback culture

5. Feedback should becomes a regular
part of daily collaboration.
Help to avoid:
● misunderstandings;
● feelings of frustration / demotivation of
employee;
● losing self-confidence.
Provide:
● expanding horizons / creative thinking;
● high-quality result;
● performance improvement;
● responsibility for the result.
Feedback loop
5
Feedback
loop
Analyze
Give
advice
Discuss
Accept/Reject
Realize

6. Example of task solving
Task: It is necessary to draw an icon for the expedition. The icon should illustrate a twist of creepers.
Reference: Concept: Result:
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“Thank you, rather a good concept, but here we can hardly recognize the creeper. Let’s find a better object form, and
change the color and width of the lines. I provide a sketch below.”

7. Aim to help Offer a solution Offer
arguments
Right mood
● Be positive.
● Solve project
problem.
Focus on the quality of
final result.
Find points to make
your suggestion
reasonable.
No feedback
if you're sad.
Giving feedback
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8. Be grateful Accept or reject
Listen carefully / be open-minded,
and become neither defensive nor
angry.
● Product or process suggestions.
● Areas for improvement.
Receiving feedback
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9. Example 1: product suggestion
Task: create an offer for new event. Should be related to island atmosphere.
● rubies aren’t attractive enough (critical);
● background objects argue with foreground (minor);
● divide UI main and secondary elements.
● rubies are the main element;
● reward items on foreground;
● background complements the foreground. 9

10. Example 2: areas of improvement
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Junior
Tech. artist
Junior
UI Designer
Middle
UI Designer
Team Lead
Feedback is Growth!

11. Feedback to
managers
Feedback on the
agenda
Be grateful
Newcomers give feedback:
● game/ current project;
● process or communication;
● ideas for task solving.
Put the feedback as the first or
last item on the agenda, and ask
your colleagues for it.
A belonging cue might be minor:
● polite tone of voice;
● looking positively;
● head nod;
● friendly smile.
Implementing feedback loop
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12. The task was:
● raise team’s experience;
● be faster.
Ways of achievement
● weekly meetings , feedback in agenda;
● art Lead asks questions;
● art Lead was grateful for feedback;
● discuss suggestions (explain reasons);
● follow-up discussion;
● implement.
Result:
● less repetitive mistakes;
● fast learning/exchange knowledge;
● positive attitude to feedback.
Example 3: Implement in art team
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13. Good Worse Need rework
● Thank you. I’d like to highlight
that…
● Thank you. It would be better to
change…
● Good job! Let’s polish some
points and finalize the task.
● Guys, we are on the right track,
only some minor adjustments
are required
● Not bad! Some additional work on
certain points is desirable.
● Thank you. Good result. Let’s work
on the following points… it will
help to improve…
● Thank you! It is worth mentioning
several suggestions…
● Thank you for the mockup I would
like to offer a couple of changes.
● Thank you for your job. But
mockup requires improvements ...
● Guys, I have some doubts about
the current realization.
Tips and tricks
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14. Disagree Accept & implement
● Thanks for your suggestions. I appreciate them, but
it is necessary to pay attention to …
● Thank you. It would be a good idea to arrange a
meeting to discuss the issue.
● Thanks for the recommendations. Some of them we
will implement. In addition let me provide our
references.
● Thank you for your feedback. Points ... will be taken as
priority #1
● Thanks. Amazing feedback I also had some doubts
about these points. We will correct them in the
nearest future
● Thank you, during the finalization process, we will
implement this suggestion.
Receiving feedback
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15. Guiding feedback
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Guiding feedback helps us to
brainstorm ideas and analyze solutions.
Phrases:
● Guys, don't you feel that...
● Perhaps we should make ... .
● Don't you have some concerns about …
Benefits:
● not personal;
● teach problem-solving approach;
● increase features quality;
● helps be self-critical.

16. Negative feedback
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Examples:
● You are underperforming...
● You are not efficient (productive) enough.
Suggestions:
● prepare for the meeting and find
examples;
● keep performance statistics;
● be objective.

17. 17
Employees join
the company,
but leave
the managers.

18. Thank you
for attention!
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Polina Navnyko
Director of UI/UX