4. Let’s re-wind 20-years
● Kids loved Power Rangers & Pokémon
● People lined up overnight for a cell phone
● New Star Trek & Independence Day movies
● Olympics... which most people ignored
● A Clinton was elected president
5.
6.
7.
8. Ok, it kind of sucked
But it was new, exciting, and innovation was everywhere.
10. 2016 is another inflection point
● Mobile use has overtaken desktop
● Location-aware services are mainstream
● Everyone is a content-creator
● Design is being analyzed & quantified
● VR is a UX event horizon
12. Deeper Understanding of User Needs
● Personas & Journey Maps
● Balsamiq for wireframes
● Sketch and Photoshop* (us older folks)
● Invision for interactive prototypes
● Optimizely, Heap, and Google Analytics
20. Show Your Work
● Define your audience (personas)
● Research interaction context - how & when
● Understand & empathize with your users
● Set objective metrics to evaluate success
● Clearly communicate with stakeholders
27. UX focus is the difference
● Marketing driven - why are we special?
● Development driven - does everything work?
● Product driven - what are our features?
● UX driven - what do our customers need?
28.
29. UX triggers emotional responses
● Loss aversion = threat we must reduce
● Incentives = advantage we desire
● Stress accumulates over time
● Too much stress triggers panic
32. Most people think small,
because most people are
afraid of making decisions.
33. UX Professionals Create Momentum
● Identify opportunities for improvement
● Research partners and competitors
● Present options and recommend actions
● Request, incorporate, and credit feedback
● Share credit for positive results
34. UX Professionals Fail Forward
● We learn more from failure than success
● Cultivate an “always testing” culture
● Quantify and document your results
● 5% to 8% is actually a 38% improvement
● Do not blame team members for failure
35. Google uses a HEART metaphor
● Happiness: User attitudes & satisfaction
● Engagement: Actions of individual users
● Adoption: Use of a new product or feature
● Retention: Repeat users. Loss = churn rate
● Task success: time to complete / error rate
36.
37.
38. If you don’t tell people
about your success, they
probably won’t know about it.
39. Give Yourself Credit for UX Wins
● Get input early from key team members
● Share credit and build consensus
● Be decisive and confident in meetings
● Use positive language, focus on solutions
● Your review is based on your contributions
42. Work Smart. Think Yuge.
● Champion the UX process - it really works
● Leverage success and failure - keep moving
● Get opinions from experts - “the best people”
● Rock the boat - be a little outrageous
● Avoid pre-shredded cheese (i.e. Bootstrap)
43. It’s gonna be great!
Steve Noone
stevenoone@gmail.com
uxceed.comIcons “borrowed” from The Oatmeal