Content marketing is an essential function of the modern recruitment team. In this short, sharp session, Rob Prince, Client Services Director, Talent Nexus, will show you how to use content to address your current recruitment challenges, and provide specific examples that will help you achieve your essential recruitment objectives. Expect to learn: • How content can be effectively used throughout the candidate journey and recruitment process • How content campaigns can be mapped against your recruitment challenges and objectives • How to quickly improve your job adverts, social media posts, video content, and more • How to put together a clear and simple business case that your business will love

1. Recruitment Challenges
& Content Solutions
Rob Prince
Talent Nexus

2. Content has become an
essential function of the
modern recruitment team

3. • Changing the way you’re perceived – 44%
• Reducing costs, direct sourcing – 41%
• Talent pools, reducing time to hire – 30%
- FIRM Research 2019
Recruitment Challenges

4. Because candidates are
more like customers than
ever before

5. Think like a marketeer

6. 1. Our inspiration board (chocolate) and info
2. Presentation and write-up
3. (FREE) 2-hour content workshop
4. (FREE) 1-hour video treatment
Don’t stop here…

7. Rob Prince
Creative Director
rob@talentnexus.com
07759 907 523

8. Peter Hogg
Talent Acquisition &
Mobility Manager

11. 1 2 3 4 5 6 7

15. • eBook
• Blog Posts
• Whitepapers
• Tutorials
• Expert Guides
• Podcasts
• Videos
• Case Studies
• How-to Guides
• Social Media
• Photos
• Quotes
• Infographics
• Data Reports
• Articles
• Thought L/ship
• Press / News
• Checklists
• Virtual Events
• Physical Events
• Meetups
• Webinars
• Learning Videos
• Lists
• Glossary
• Templates
• Q&A
Types of Content

16. 1. Specific target audience
2. Realistic objectives
3. Leadership involvement
4. Test and measure
5. Embrace flexibility
Quick top tips…

17. Rob Prince
‘Content Marketing’
rob@talentnexus.com
07759 907 523