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Green Hectares Rural Tech Workshop – Search Engine Optimization

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A workshop covering the basics of search engine optimization. Green Hectares offers this content as part of an initiative to enable rural communities with technology.

Published in: Technology, Design
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Green Hectares Rural Tech Workshop – Search Engine Optimization

  1. 1. Search Engine Optimization
  2. 2. www.greenhectaresonline.com www.zephyrtraining.cainfo@greenhectaresonline.com info@zephyrtraining.ca THESE MA TERIA A COPY LS RE RIGHTED WITH A RIGHTS A RESERV THIS DOCUMENT MA NOT IN WHOLE OR IN PA BE COPIED, PHOTOCOPIED, LL RE ED. Y RT REPRODUCED, OR REDUCED TO A ELECTRONIC MEDIUM OR MA NY CHINE-REA BLE FORM WITHOUT PRIOR CONSENT, IN WRITING, FROM ZEPHY SOFTWA DA R RE TRAINING LTD. A GREEN HECTA CORP. ND RES A SOFTWA COMPUTER, A PRODUCT NA MENTIONED A MA CTURER A PUBLISHER TRA NY RE, ND MES RE NUFA ND DEMA A A USED ONLY FOR THE PURPOSE RKS ND RE OF IDENTIFICATION. Microsoft, Explorer, Outlook, Windows , are either registered trademarks or trademarks of Microsoft Corporation in the United States and/ or other countries. A other trademarks are property of their respective owners. ll
  3. 3. What is SEO• Search Engine Optimization – Organic Optimization – Paid Optimization
  4. 4. Methods• Indexing – Crawlers – Spider to the Internet’s ‘web’ – Search for key phrases and attributes
  5. 5. Methods• Preventing Crawling – Pages you don’t want crawled – Login pages – Shopping Cart pages – Newsletter sign up• How?
  6. 6. Methods• Increasing Prominence – Cross Link – Content containing keywords – Title tags – Meta description
  7. 7. Head of the document• Hidden from sight• Important to search engines and browsers• Used to link other languages to the website created in HTML
  8. 8. Head of the document• SEO and the head of the document – Meta tags – Key phrases such as “Online training in Alberta”
  9. 9. Text Content• Keywords and punctuation• Split text into paragraphs• Bulleted lists• Keyword specific pages• Testimonials
  10. 10. Keywords and Punctuation• Spiders do not recognize punctuation• Write content and have punctuation work for you
  11. 11. Split content• Utilize various areas of the website• Place keywords in the following places – Headings – Paragraphs – Sidebars
  12. 12. Using Opposites• Search engines are not aware of context• Use opposite intentions to increase traffic Example: Cheap software training
  13. 13. Bullets• Bullets are easy to read• Underused function• Beware of repetition
  14. 14. Keyword specific pages• Too many keywords on one page• Typical for E-Commerce sites• Create pages dedicated to one or two keywords
  15. 15. Testimonials• Use keywords in testimonials• Request permission to replace keywords
  16. 16. Paragraph Headings• Break up paragraphs• Headings make pages less dark
  17. 17. Title• The line of text at the top of page• Put keywords first• Company name last
  18. 18. Unique Keywords• Establish keywords that are not your typical keywords• Use traffic from less popular keywords to slowly start taking traffic from competitors
  19. 19. Links• Internal Links• Link format• External Links
  20. 20. Internal Links• Home links should link to domain – Not index.html
  21. 21. Internal Links• Apply links to content• Use keywords within link• Avoid Images• Give links room to breathe
  22. 22. Rich Media• Images• Adobe Flash• Drop down menus
  23. 23. External Links• If content is king links are queen• Scratch backs and in turn have your back scratched• Links can be better than submission• Quality not quantity
  24. 24. Site Link Structure• Consistency• Conventions• Links should stand out regardless of rollover• Links swept under the carpet• Use absolute links
  25. 25. Sitemap• List keywords as links• Great for both users and search engines• Can be created in bullet form• Use synonyms of your keywords
  26. 26. Site Submission• Submit sites to various search engines• Do not submit until you have completed optimization
  27. 27. Pay Per Click• Select keyword or key phrases for listing• Bid to be listed• Constant competition• Instant gratification
  28. 28. Pros and Cons• No bearing on organic SEO• Many users do not click on paid results• Bad optimization still leads to poor listing• PPC are great indicators of which keywords to address.

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