What is Walmarts vision and execution of marketing strategy that set its direction? Solution Walmart\'s Vision statement: \"To be the best retailer in the hearts and minds of consumers and employees\" to achieve this vision Walmart follows various marketing strategies. Some them are as below: In Intensive growth strategies Walmart uses three strategies i.e market penetration, market development, product development For market penetration Walmart offer discounts, promotions and special packages. For market development Walmart build new stores in overseas market to gain consumers there, product development investment are not incurred by Walmart but it\'s focus is on offering new products to the market. In Generic strategy which is based on Porter\'s model Walmart focus on maintaining low prices for this they do cost reduction in Operations, like using Information technology to maximize operational efficiency or minimizing wages. Walmart follows it\'s vision by keeping it\'s cost and prices low which is based on cost leadership generic strategy. For cost leadership Walmart expands and achieve better economies of scale..