AMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdf
Eng presentation 1.1 OPTOMETRY
1. A Comparative Analysis of 2
Businesses of Similar Industry in
Different Geographical
Locations
Pang Khai Shuen 0318423
Lee Ren Jet 0319958
Ng Yi Yang 0319688
Hor Weng Lim 0319441
Felix Vong Zhi Wei 0318462
Tan Jia Yi 0319476
5. MI-WAH SUPERIOR OPTICAL CENTRE
• Opened:
– May 1998
• Current Location:
– Endah Parade, Sri Petaling, Kuala Lumpur
• Reasons of starting the business:
– Mr. Mah had the right skills.
– The profit.
– An easy market to enter.
6. MI-WAH SUPERIOR OPTICAL CENTRE
• Total customers:
– About 1000
• Average customers per day:
– 2 to 3
• Yearly revenue:
– Around 300 thousand ringgit per annum.
• Employees:
– No employees.
9. TEO OPTOMETRY SDN. BHD.
• Opened:
– 1997
• Current Location:
– Taman Bakek Jaya, Pontian, Johor.
• Reasons of starting the business:
– Ms. Teo wanted to start a business of
her own.
10. TEO OPTOMETRY SDN. BHD.
• Total customers:
– About 4000
• Average customers per day:
– 15 to 25
• Yearly revenue:
– Around 720 thousand ringgit per annum.
• Employees:
– 3 employees.
20. Business A
• Good Service
• Decrease overhead & prices of products
• Regular customers
Business B
•Recommendation of customers
•Emphasis on vision care
•Regular customers
•Bring in high technology machines.
23. •Quantity of demand is low due to the low
density of population in the area
•Due to competitors around the area as
customers will make comparison of the
price of product
•Hard to achieve economies of scale
25. Characteristics of monopolistic
competition
•Contains large number of small firms
•Many competitors, each one sells slightly different
products.
•Each firm makes independent decisions about price
and output, based on its product, market, and costs of
production.
27. Business A
• Move the business to a location more accessible
by people
- acquire new customers
• Purchase more advanced equipment
- provide better spectacles
28. Business B
• Open up branches
- increase sales and customers
• Make more advertisements about their
machines
- attract more customers
- gain trust with sophisticated technology