ENG

1. AUTOMOTIVE WORKSHOPS
Group Members
• Yip Xiaojung (0323852)
• Leong Darren (0323645)
• Alwin Ng (0323596)
• Chung How Cyong (0324152)
• Kenneth Tan (0322482)
• Ng Sheng Zhe (0323830)
• Goh Jia Jun (0322302)
Analysis of 2 businesses in similar industries in different geographical location

2. Brief History of Automotive Workshops
•Early car owners had to maintain
own vehicles
•Rich owners had to hire drivers

3. • Then, standardized parts were used
• Easier to repair & maintain vehicles
• This caused the increase in the automotive workshop
industry

4. Places of Research
Within Klang Valley – Bandar Sunway,
E.H. Auto Cares Service Centre

5. Outside Klang Valley – Malacca,
Hock Tyre Services & Batteries Sdn. Bhd.

6. Within Klang Valley – Bandar Sunway,
E.H. Auto Cares Service Centre
• Owner – Mr. Ng Chian Fain
• 3 branches
• Services provided – wheel balancing, vehicle repairs & gearbox
overhauls
• Capital RM300k-350k
• Revenue RM1.8mil
• Customer Age Ranges from 40-50years old

7. Strategies used to compete with competitors
• Provide good customer service
• Price of goods and services are reasonable
• Promote with advertisements on newspapers and Facebook page

8. Vast variety of engine oil
and car parts.
A vehicle being repaired
in the workshop

9. Outside Klang Valley – Malacca,
Hock Tyre Services & Batteries Sdn. Bhd.
• Branch owner – Ms. Joan Lim
• 3 branches
• The main products sold in the shop are tyres. They sell several brands
of tyres such as Silverstone, Toyo, Michelin, Yokohama and Kenda.
• Also produces own brand for suspension – RedPhoenix
• Revenue RM7mil

10. Strategies used to compete with competitors
• Provide excellent customer service
• Sets price of services at a reasonable price
• Promote on the internet
• Use up to date services and technology
• Each branch has own specialty

11. Different types and brands of rims
Variety of engine oil, vipers and
suspension

12. RedPhoenix, their own brand for
off-road vehicles suspension

13. Similarities in both businesses
• Type of business
• Shop lot location
• Branches
• Main consumers

14. Differences in both businesses
• Competitiveness in location
• Annual revenue
• Average number of customers (monthly)

15. Suggestions to both the businesses
• For E.H. Auto Care Service Centre
• Provide greater quality and customer service
• Treat customers better

16. Suggestions to both the businesses
• For Hock Tyre Services and Batteries
• Hire more mechanics to cater for the overflowing customers
• Produce a bigger and nicer signboard to attract more customers

17. Thank You!
Bandar Sunway Malacca