from nur-e-alam siddque

2. Understanding
Marketing

3.  Core Concepts of marketing:
 Need, Want, Demand
 Products, Services and experiences
 Value, Satisfaction and Quality
 Transaction , Exchange and
Relationship
 Market

4. Marketing:
Marketing is the total process by
which companies create value
for customers and build strong
customer relationships in order to
capture value from customers in
return

5. Marketing is a social or managerial
process whereby individuals and
groups obtain what they need
and want through creating and
exchanging value with others that
meet organizational objectives.

6. Marketing Management:
 Marketing Management is the art
and science of choosing target
markets and building profitable
relationship with them.

7. Marketing Management Philosophy
/Orientation:
 The production concept
 The product concept
 The selling concept
 The marketing concept
 The societal marketing concept

9.  Marketing Mix:
We define marketing mix as the
set of controllable tactical
marketing tools that the firm
blends to produce the response it
wants in the target market.

10.  These marketing tools are 4 Ps-
i) Product- the goods-and-
services combination the
company offers to the target
market.
ii) Price- the amount of money
customer have to pay to obtain
the product.

11. iii) Place- company’s activities that
make the product available to
target consumers.
iv) Promotion- activities that
communicate the merits of the
product and persuade target
customers to buy it.

12. The 4Ps concept takes the sellers view of
the market, not the buyer’s view. From
the buyer’s view point, in this age of
connectedness, the 4Ps might be better
described as the 4Cs:
4Ps …………………………4Cs
Product ………………… Customer solution
Price …………………Customer cost
Place ………………… Convenience
Promotion ……………Communication

13. Marketing is a set of activities
which directs the flow of goods
and services from the producer
to the ultimate consumers to
achieve organizational goals or
objectives through customer
satisfaction without creating
any harm to the society.

14. THANKS