SMX Melbourne Social Marketer - How to Incentivise, Convert & Leverage Social Media Followers

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http://fatcowbusiness.com/mel How to Incentivise, Convert & Leverage Social Media Followers Presentation by Dave Cupples at SMX Melbourne Social Marketer Workshop 2011

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[object Object],[object Object],FatCowBusiness @FatCowBusiness Tweets LIVE #SMX #OMXMEL11 Retweet, Comment, Share!

Don’t just blindly create content … Image: edoyo.co.tv Tactically choose what people are demanding and what is working for your competitors

Spy on competitors and find their most shared content ,[object Object],Example: marismith.com

[object Object],Find competitors top linked to pages Example: incomediary.com

Scrape Google Suggest -> Übersuggest ,[object Object]

Question and Answer sites ,[object Object],[object Object]

If you want visitors to Opt-In, Follow, Share on Social Media … Make it happen -> INCENTIVIZE! Image: braincram.co.uk

Mint.com / Strongmail Case Study ,[object Object]

A – Competition to Win iPod Nano B – No incentive (control group) C – Beta access to exclusive features Source: strongmail.com - http://fcow.co/ST

How to supercharge email opt-ins ,[object Object],[object Object],THIS is the business asset you are building! Screenshot: FatCowBusiness.com

[object Object],[object Object],Screenshot: AnthillOnline.com

How to Incentivize users to LIKE your Facebook Page using an iFrame Reveal Tab BEFORE clicking LIKE AFTER clicking LIKE

Free app - Static HTML: iframe tabs ,[object Object]

How to incentivise visitors to share on Facebook & Twitter - http://fcow.co/IN ,[object Object],[object Object]

Comparison Effect – People buy based on what is next to it ,[object Object]

Psychological framing – 3 Options ,[object Object],Screenshot: basecamphq.com

How Facebook and Social Media differ from Search Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],Image: designdamage.com

Social Media Fans are a lot like women … Image: desktopdolls.blogspot.com

Case Study – Aquabumps.com Started by a surfer who posted photos of Bondi Beach every morning …

Started emailing a few mates to cheer them up at the office …

Strategic Partnerships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image: totalmerchant.net

Guest Blogging: Write Content - Get Links ,[object Object],[object Object],[object Object]

Leveraging your Content to Other Websites ,[object Object]

Give value first + partner with influencers -> potential for exponential reach … Your audience now has an audience Image: venturebeat.com

Keep in Touch ,[object Object],[object Object],Facebook.com/FatCowBusiness @FatCowBusiness , @DaveCupples ,[object Object]

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SMX Melbourne Social Marketer - How to Incentivise, Convert & Leverage Social Media Followers

2. Don’t just blindly create content … Image: edoyo.co.tv Tactically choose what people are demanding and what is working for your competitors

7. If you want visitors to Opt-In, Follow, Share on Social Media … Make it happen -> INCENTIVIZE! Image: braincram.co.uk

9. A – Competition to Win iPod Nano B – No incentive (control group) C – Beta access to exclusive features Source: strongmail.com - http://fcow.co/ST

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12. How to Incentivize users to LIKE your Facebook Page using an iFrame Reveal Tab BEFORE clicking LIKE AFTER clicking LIKE

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19. Social Media Fans are a lot like women … Image: desktopdolls.blogspot.com

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21. Case Study – Aquabumps.com Started by a surfer who posted photos of Bondi Beach every morning …

22. Started emailing a few mates to cheer them up at the office …

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33. Give value first + partner with influencers -> potential for exponential reach … Your audience now has an audience Image: venturebeat.com

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SMX Melbourne Social Marketer - How to Incentivise, Convert & Leverage Social Media Followers

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