PMI BD final
•Download as PPTX, PDF•
0 likes•658 views
This is the final presentation me and my group did for our strategic management course. It is about Philip Morris International (Bangladesh Operation).
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (14)
Similar to PMI BD final
Similar to PMI BD final (20)
Recently uploaded
Recently uploaded (20)
PMI BD final
- 1. Welcome
- 4. About us History Business canvas model Corporate Level S. Business level S. Functional Level S. About us ■ Faiyad Bin Khaled ■ Sajedul Haque ■ Imroj Ahmed ■ Farhan Abid Chowdhury ■ Joyanta Sen ■ Mushfiqur Rahman Farazi ■ Farabi Amin Situation Analysis SWOT & 4P analysis Business model Recommendations
- 5. Why PMI ?
- 6. Journey 1885 1954 2008
- 7. Canvas 4P Model About us History Corporate Level Strategy STEEP Analysis Business level Strategy Functional Level Strategy Technological Economic Political Business model Recommendation
- 8. About us History Corporate Level Strategy Porter’s 5 forces Business level Strategy Functional Level Strategy Threats of new entrants Low Power of buyer Low Power of supplier Low Threats of substitute Moderate Intensity of rivalry High Canvas Model 4P Business model Recommendation
- 9. About us History Canvas Model 3I Analysis Corporate Level Strategy Business level Strategy Functional Level Strategy 4P Business model Recommendation Immediate competitor Impending competitor Invisible competitor
- 10. About us History Corporate Level Strategy Business level Strategy Functional Level Strategy Core competency of BAT • Strong Distribution Channel • Have brands for all target group • New Flavors at same price Canvas Model 4P Business model Recommendation
- 12. Situation Analysis Canvas Model About us History Business level Strategy Functional Level Strategy Corporate Level Strategy 4P Business model Recommendation Strategic allowance with Dhaka tobacco of Akiz Group
- 13. Situation Analysis Canvas Model About us History Business level Strategy Functional Level Strategy 4P Business Corporate Risk Management Brand name to capture the market Subsidy from India and Malaysia model Recommendation
- 14. Situation Analysis Canvas Model About us History Corporate Level Strategy Functional Level Strategy Business Level Strategy Who will be served? What needs to be satisfied? How those needs to be satisfied? Key Issues 4P Business model Recommendation
- 15. Situation Analysis Canvas Model About us History Corporate Level Strategy Functional Level Strategy Business Level Strategy Cost Leadership Integrated Cost Leadership & Differentiation 4P Business model Recommendation Differentiation Focused Cost Leadership Focused Differentiation
- 16. Situation Analysis Canvas Model About us History Corporate Level Strategy Business level Strategy Functional Level Strategy 4P Business model Value Creation Manageme nt Marketing Human Resource Recommendation Finance
- 17. Situation Analysis Canvas Model About us History Corporate Level Strategy Business level Strategy Functional Level Strategy 4P Business model Efficiency Value Creation Brand promoter, catalyst and ambassador Customer Responsive ness Quality Innovation Image stores Insight Generation Gift items for customers Promotional events Imported raw materials International quality inspection team Efficient operational strategy Consumer surveys Integrated Innovation Charcoal filter and paper Recommendation
- 18. S W • Brand Image • Dependency • Focus on • Dominance of • Weak Distribution SWOT Analysis • Unique promotional Campaigns • Strong R&D premium product competitors O T • New technology • High end product • Migration from other products • Increasing number of smokers • Anti-smoking campaigns • Strict regulation • Unstable political condition • Competitor’s strong base
- 19. Situation Analysis About us History Corporate Level 4P Analysis Strategy Business level Strategy Functional Level Strategy Business model Canvas Model P P P P • Mission • Vision • values Position Priorities • Increase revenue • Be the market leader • Active in social activities • Developing product that decreases harm caused by smoking • Meet diversified customer demands Payment • R&D • Market development • Promotional Activity Recommendation Performance • Increase Brand Loyalty • Introduce advanced technology • Improve Financial condition
- 22. Situation Analysis About us History Corporate Level Strategy Recommendation Business level Strategy Functional Level Strategy Canvas Model 4P Business model Corporate level Backward vertical integration Introducing local brands Acquisition Business level Differentiation for Premium Brands Cost leadership for local brand Functional level Expansion of distribution channel Quality control Becoming more customer responsive
- 23. THANK YOU