A brand (or marque for car model) is a name, term, design, symbol or other feature that distinguishes one seller's product from those of others. We are Our Brand Line: Brand Strategy is company name so that it is just the company's name which is promoted (leading to one of the most powerful statements of branding: saying just before the company's downgrading. This approach has not worked. Contact: nomanaleemft@gmail.com 00923084089243

1. Re launch a Product
Prepared
By
Noman Aleem (QM)

2. Brand
• A brand (or marque for car model) is a name,
term, design, symbol or other feature that
distinguishes one seller's product from those of
others.
• We are
• Our Brand Line:
• Brand Strategy is company name so that it is just
the company's name which is promoted (leading
to one of the most powerful statements of
branding: saying just before the company's
downgrading. This approach has not worked.

3. Why we re launch our product?
• To reduce the ingredients inventories.
• To increases the productivity.
• Utilize our maximum strength.

4. What benefit re launch a product?
• Re launching is a great opportunity to IGLOO
team,
• Increases the Profits =Increases Productivity
With constant K (Bonuses, incentives, Staffing
and infrastructure )

5. Risk of re launch a product.
• choose to alter the course when times are still
good and in growth, and you’re making a pre-
emptive strike. Deciding to re launch during
the mature phase of a product’s life cycle is
common for FMCGs, with minor tweaks giving
the plateauing curve of growth a sufficient
kick to raise it above the competition.

6. Search out market trend/ demand.
• Analyze the market gaps.
• Search out the market trend.
• Create the consumer demand.

7. The theory
• The obvious place to start when auditing your portfolio is with
market share and market growth. If you’re sitting on a cash
cow (as defined by Bruce Henderson of the Boston Consulting
Group (BCG) in the 1970s), with high market share in a mature
market, you won’t be wanting to invest much, just milk the
profits.

8. The reality
• The challenge with marketing theory like the Boston Consulting Group
matrix is that it assumes you have a clear picture of the market size, our
position and our competitors. In our experience this is rarely the case.
However, senior management love their numbers and you will need to
collate any marketing statistics you can to build as compelling a case as
possible for a relaunch.

9. How to change the products from
previous?
• Change the target market.
• Reduce the product cost.
• Change the approach our product class.
• Change the packaging color, design or style.
• Educate the consumer on different approach.

10. Consumer class
• Our consumer class is C which are basing on
lower cost with high quantity.
• Consumer age is 5 to 12 year where the
pocket money in under 20 rupees per day.
• Our population 50% base on that area.
• If we our product sweet and sour then we
focus on female gender easily.

11. Market share captured
• We calculate our inventory including
ingredients and wrapper then create the plan
to reduce the inventory. Make goals to fulfill
our mission. Then define our share according
to inventories.

12. Strength, weakness, opportunities,
trend
• Strength: Fix prices costs,
• Weakness: Re launch product with complete
research,
• Opportunities: Inventories, (Ingredients and
wrappers)
• Trend: Target Consumer with classifications.

13. How to create opportunities?
• Ingredients available with wrapper
• Apple pie
• Ice cream soda
• Badshahi Kulfi
• Shahi kulfa cone
• Pine Apple

14. For cast
• Apple pie for A class 500 cartons capacity.
• Ice cream Soda C class 5000 cartons.
• Badshahi Kulfi B class 2000 cartons.
• Shahi Kulfa Cone A class 1000 cartons.

15. Thank You