This is a presentation from a series that I use for Presentation Skills instruction in the classroom and at seminars.

1. Principles of
Presentationthink like a Presenter
Delivery
Tips on how to
Using the 5 steps of Monroe’s Motivating Sequence
John Consultant
Fallon
Presentation Skills

2. Key Factors…
put together a
strong message
and deliver in the
right sequence

3. Step One…
Get attention

4. Story, Humor, Shocking
Statistics, or Rhetorical Question

5. The opening should establish credibility

6. The opening should state your
purpose

7. The opening should let the
audience know what to
expect

8. Step Two…
Establish the Need

9. Convince the audience there is a problem
2+2=5

10. Deliver a set of statements that will
establish a need for change

11. Use statistics to back up your statements

12. Talk about consequences of status quo
and no changes

13. Show audience how
problem affects
them

14. Make the
audience
uncomfortable

15. Step Three…
Satisfy the
Need

16. Introduce your

17. Discuss facts

18. Give details

19. Make the audience understand your
position and solution

20. Clearly state what you want the
audience to do or believe

21. Occasionally summarize your information

22. Use examples, testimonials, and statistics
to prove effectiveness of solution

23. Prepare counter arguments to anticipated
objections

24. Step Four…
Visualize the Future

25. The more realistic / detailed a
vision, the better the created desire
to do what you recommend

26. Motivate the audience to agree with
you and adopt similar
behavior, attitudes and beliefs

27. Make sure your vision is
believable and realistic

28. Three methods to use…

29. Positive method… describe what the
situation will resemble if your ideas are
adopted

30. Emphasize the
positive aspects

31. Negative method… describe what the
situation will resemble if your ideas aren’t
adopted

32. Focus on dangers
and difficulties of
not acting

33. Contrast method… develop the negative
picture first, then reveal what could
happen if your ideas are used

34. Step Five…
/ Actualization

35. Leave the audience with specific things
they can do to solve the problem

36. Don’t overwhelm with
too much information or
expectations

37. Provide options to increase a sense of
ownership for the solution

38. Using Monroe’s Motivating Sequence will
improve confidence and persuasion skills

39. Get the attention of your audience, create
a convincing need, define your
solution, describe a detailed success /
failure, ask audience to do something
immediately