Persuasive communication is any message that is intended to shape, reinforce, or change responses.

1. PERSUASIVE COMMUNICATION

2. Persuasion is the process of
communication that is intended to
induce belief or action and of moving
others by argument to a position or a
particular course of action either
temporarily or permanently.
Persuasion

3. 1
Gain
Attention
2
Build
Interest
3
Reduce
Resistance
4
Motivate
Action
Pattern for persuasion

4. Pattern For Persuasion
1. Gain Attention
 Requesting favors: begin with a
complement, unexpected fact,
stimulating question, reader
benefit, summary of problem.
 Claims: open with a review of the
action you have taken to resolve
the problem

5. Pattern For Persuasion
2.Build Interest
 Prove the accuracy and merit of your
request with facts, figures, expert opinion,
examples, and details.
 Suggest direct and indirect benefits for the
receiver.

6. Pattern For Persuasion
3.Reduce Resistance
 Identify possible obstacles; offer counter
arguments.
 Demonstrate your credibility by being
knowledgeable.
 In requesting favors or making
recommendations, show how the receiver
of others will benefit.

7. Pattern For Persuasion
4. Motivate Action
 Ask for specific action confidently.
 Include an end date, if appropriate.
 Repeat a key benefit.

8. ETHOS PATHOS
LOGOS
ETHICAL
APPEAL
LOGICAL
ARGUMENTS
EMOTIONAL
APPEAL
MODES OF PERSUASIVE COMMUNICATION

9.  Avoid Using elaborative
arguments
 Focus only on your goals
 Poor Listening
 Frequent Interruption
Do and Don’t
of a
Persuasive
communication
Do’s of Persuasive communication
 Be a good Listener
 Use Persuasive
Language
 Focus on what matters
 Be Assertive not
aggressive
 Be prepared
Don’t of Persuasive communication

10. 1.ABDULLA NAZEEM P
2.AKASH ROY AS
3.AMOD JHA
4.ASWINI G
5.JASMINE E
6.LOGITH T
7.SANDYA M
8.SMRITHI LAL
9.SWETHA R
10.UDHAYASANKARI R

11. THANK YOU