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Big Data Marketing Seminar Optimately Davy Cielen

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Big Data Marketing Seminar Optimately Davy Cielen

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Big Data Marketing Seminar Optimately Davy Cielen

  1. 1. Big Data and Marketing: What’s in it for me? Davy Cielen
  2. 2. WHAT IS BIG DATA? A vast quantity of UNSTRUCTURED data, which we now have the ability to process in REAL TIME.
  3. 3. WHY IS IT BECOMING IMPORTANT NOW? Rise of smartphones Rise of sensor networks Social network adaptation
  4. 4. HOW BIG IS BIG DATA? Every 2 days we create as much information as we did from the beginning of time up to 2003. By 2020 analysts predict the amount of data will be 50x what it is today.
  5. 5. WHAT MAKES BIG DATA SO DIFFERENT? Veracity Velocity Variety Volume
  6. 6. THE CHALLENGE OF BIG DATA
  7. 7. AN INTRODUCTION TO BIG DATA TECHNOLOGY Map reduce framework Specialized databases & tools Tools to perform analysis in real time or on a huge scale Hadoop: A distributed file system
  8. 8. WHAT DOES IT LOOK LIKE?
  9. 9. WHAT DOES IT LOOK LIKE?
  10. 10. WHAT IS IN IT FOR ME? Increase customer experience Penetrate new markets Improve what you do today
  11. 11. Improve what you do today
  12. 12. INTEGRATED VIEW OF THE CUSTOMER
  13. 13. EVENT BASED MARKETING
  14. 14. LOCATION BASED MARKETING
  15. 15. NETWORK BASED MARKETING
  16. 16. EVEN MORE POSSIBILITIES
  17. 17. Explore new business models
  18. 18. DATA + EXISTING CUSTOMER BASE
  19. 19. SELLING DATA IS BIG BUSINESS
  20. 20. WORK DIRECTLY WITH CUSTOMERS
  21. 21. NEW ECOSYSTEMS ARISE
  22. 22. What is in it for the customer?
  23. 23. RICHER EXPERIENCES
  24. 24. SMARTER PRODUCTS
  25. 25. NEW EXPERIENCES
  26. 26. WHAT DO I NEED? Analytical skills Technology Infrastructure Data
  27. 27. Q&A

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