9. “Every day, we create 2.5 quintillion
bytes of data”
Storage.com
Equivalent to 57.5 billion 32 GB iPads
This is “BIG DATA”
10. 90% of the data in the world today has been
created in the last two years alone. This data
comes from everywhere: sensors used to
gather climate information, posts to social
media sites, digital pictures and videos,
purchase transaction records, and cell phone
GPS signals to name a few.
IBM.com
Welcome to the world of
DATAFICATION
11. Data Collected in 60 Seconds
694,445
Google Search Queries
20,000+
NEW POSTS
ON TUMBLR
12,000+
New Ads on Craigslist
695,000
Facebook Updates
168 Million
Emails Sent
98,000+
Tweets
12. POLITICS
2012 Obama Campaign
Data Mining
The Obama Campaign changed the way Big
Data could be used in predictive modeling for
voters in critical counties throughout the
country
13. Source - Time Magazine/MIT Review
When Jim Messina
arrived in Chicago
as Obama’s newly
minted campaign
manager in
January of 2011,
he imposed a
mandate on his
recruits: they were
to make decisions
based on
measurable data.
As one official put it,
the time of “guys
sitting in a back
room smoking cigars,
saying ‘We always
buy 60 Minutes’” is
over. In politics, the
era of big data has
arrived.
“Micro
Targeting”
16. 1.8 Billion
Payment cards
in the USFederal Reserve Payment Studies, 2013
$1.4 Trillion
transactions in
the US in 2012Federal Reserve Payment Studies, 2013
Processing
10k
transactions
per second
worldwide
