Data Management and Activation Crevan O’Malley – Evangelist, Oracle Marketing Cloud Modern Marketers rely on data-driven marketing solutions to deliver more personalised customer experiences across every channel—helping attract and retain the ideal customers who become brand advocates. Discover how to aggregate, enrich, and analyze all your customer data on a single data management platform. Why Marketers need to know about Data Tara Grehan - Managing Director at Datalytics Why Marketers need to know about Data Tara Grehan - Managing Director at Datalytics Despite starting out as a qualitative researcher, roles and projects frequently brought me back to data. And so I decided to tackle it and have developed some interesting insights into data management along the way. Having worked in Marketing both agency and client side for fifteen years now in a variety of roles from Market Research and Customer Insights to Change Management, being comfortable with data has made all the difference and this evening I’ll tell you why. Using Big Data to Grow on a Budget Michael Waldron - Marketing and Sales Manager at AYLIEN AYLIEN is an Artificial Intelligence content analysis startup and Mike will be speaking on their growth journey over the past 6 months. With a focus on how they have delivered growth by optimising their budget, focusing on Data Points that matter and what to points to obsess on through the marketing funnel.