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Thought Leaders @ Webrepublic: Innovation Outlook by Tobias Zehnder – Co-Founder / Partner

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Want to know more? Read this blogpost: http://wbrp.li/2gNHlGz.
In 2018, innovative technological trends will converge and shape the way we perceive and conduct marketing. Tobias Zehnder defines five trends that will keep marketers busy next year. In this blogpost (http://wbrp.li/2gNHlGz) we have summarized the five trends and provide you with links for further reading.

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Thought Leaders @ Webrepublic: Innovation Outlook by Tobias Zehnder – Co-Founder / Partner

  1. 1. 1
  2. 2. 2 «Digitalisierung»
  3. 3. 3
  4. 4. 4 270'000 transactions per month
  5. 5. 5 «the idea that Facebook influenced the election in any way is a pretty crazy idea»
  6. 6. 6
  7. 7. 7 Digital has arrived
  8. 8. 8
  9. 9. 9 1 All Eyes On Visual Search Bill Ebesen / CC
  10. 10. 10
  11. 11. 11
  12. 12. 12 So what? Build a Visual Search Task Force. Bill Ebesen / CC
  13. 13. 13 2 Machine Learning
  14. 14. 14 ML ≠ AI
  15. 15. 15Deep L Translator
  16. 16. 16
  17. 17. 17 So what? Create an ML playground.
  18. 18. 18 3 Connected Customer Data
  19. 19. 19 improving data analysis capabilities optimizing CX
  20. 20. 20 Consolidate Data Website Media Newsletter CRM
  21. 21. 21 So what? Use customer data to optimize the CX.
  22. 22. 22 4 Regulation is coming
  23. 23. 23 May 25
  24. 24. 24
  25. 25. 25
  26. 26. 26 «Privacy by Design»
  27. 27. 27 44
  28. 28. 28 Publishers Data Management Platforms Regular Advertisers IMPACT
  29. 29. 29
  30. 30. 30
  31. 31. 31 So what? Get involved with the GDPR project.
  32. 32. 32 5 AdChain
  33. 33. 33 Blockchain ≠ Bitcoin
  34. 34. 34
  35. 35. 35
  36. 36. 36 Brand Safety Registry Certified Reach CPM Influencer Performance Management
  37. 37. 37 So what? Keep yourself informed and educated.
  38. 38. 38 So what? Bots at Work 2018 Hyper-Converged Marketing
  39. 39. 39
  40. 40. 40

Want to know more? Read this blogpost: http://wbrp.li/2gNHlGz. In 2018, innovative technological trends will converge and shape the way we perceive and conduct marketing. Tobias Zehnder defines five trends that will keep marketers busy next year. In this blogpost (http://wbrp.li/2gNHlGz) we have summarized the five trends and provide you with links for further reading.

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