The document outlines 5 new patterns of innovation that companies can use data and analytics tools to create value for customers: 1) Augmenting products to generate data, 2) Digitizing assets, 3) Combining data across industries, 4) Trading disparate data sets, and 5) Codifying distinctive service capabilities through automated business processes. It encourages companies to ask what data they have access to from their own products, operations, or others in order to identify new opportunities following these patterns.

1. "The New Patterns
of Innovation"
by Rashik Parmar, Ian Mackenzie,
David Cohn and David Gann

2. INTRODUCTION
The search for new business ideas
and new business models is hit-or-
miss in most corporations.

3. INNOVATION?

4. The search for the new business ideas and
model is hit or miss.

5. Now the question is how can we
create value for customers using data
and analytics tools we own or could
have access too.

6. Pattern 1: Augmenting Products to Generate
Data
The company could develop an IT-based
system with the capacity to handle large
volumes of sensor-generated data

7. Pattern 2: Digitizing Assets
As mobile technologies continue to fuel this
trend, more creative businesses are tapping
into it and generating their own enhanced
services

8. Pattern 3:Data within across industries.
The science of big data along with new IT
standards that allow enhance data integration
make it possible to coordinate information
across industries.

9. Pattern 4: Trading Data
The ability to find disparate data sets allows
company to develop a variety of new offerings
for adjecents businesses.

10. Pattern 5:Codifying a distinctive service
capability
IT system have helped automate business
process.

11. Questions seems simple:
● What data do we have?
● What data can we access that we are not capturing?
● What data could we create from our products or
operations?
● What helpful data could we get from others?

12. The Question includes: First
Augmenting Products.

13. Second
Digitizing Assets

14. Third
Combining Data

15. Fourth
Trading Data

16. Fifth
Codifying a capability