Big Data doesn’t have to be big.
It comes in all shapes and sizes.
It can be used by companies of any size.
It’s about big insights.
Big Data is:
The name given to data sets that are so complicated
and immense that it requires techniques beyond
relational database technology to effectively use
Being generated from many different sources, the
biggest generators are social and mobile
Generated from many different types of media -
text, video, image, audio
Relevant for varying periods of time, the goal is to
understand how long it is relevant for and leverage it
in real time
How can Big Data analysis techniques benefit
Can be used on smaller
markets, putting powerful
insights into the hands of
Pull useful information from the
complex multi-channel world to
pin point who and where
Gain insight into customer buying
Understand when and how
customers are engaging
Better segment the market and
target each segment with relevant
marketing messages 4
Big Data for Small Businesses in Action
Every industry has certain times of the year when customers
are more interested in their products and services, a holiday
like Black Friday or a specific season.
Using data to understand when people start to become
interested in these products and services and targeting them
at the right time is key to maximizing marketing buzz and
– For example: A company that normally sells beach towels in
May notices data showing people are shopping around for
them in mid-April and starts promoting them earlier,
resulting in higher sales.
Who are the top Big Data-as-a-service providers?
There are a number of
companies helping businesses
gather actionable data by
tracking social conversations
around specific topics.
Better yet, these tools help
marketers join these
conversations and publish
Can you afford to ignore Big Data?
A better question is, why would you
Even if your business has a very niche
audience, you can use Big Data
techniques on your small dataset to
draw insights and conclusions about
your market and better target them.
Using data effectively can be the
differentiating factor between those
that businesses that go big and those
that stay small.