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Big data is not just for big business


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Big data is not just for big business

  1. 1. Big Data Isn’t Just for Big Businesses
  2. 2. Big Data doesn’t have to be big.  It comes in all shapes and sizes.  It can be used by companies of any size.  It’s about big insights. 2
  3. 3. Big Data is:  The name given to data sets that are so complicated and immense that it requires techniques beyond relational database technology to effectively use  Being generated from many different sources, the biggest generators are social and mobile  Generated from many different types of media - text, video, image, audio  Relevant for varying periods of time, the goal is to understand how long it is relevant for and leverage it in real time 3
  4. 4. How can Big Data analysis techniques benefit today’s marketers?  Can be used on smaller markets, putting powerful insights into the hands of everyone  Pull useful information from the complex multi-channel world to pin point who and where consumers are  Gain insight into customer buying habits  Understand when and how customers are engaging  Better segment the market and target each segment with relevant marketing messages 4
  5. 5. Big Data for Small Businesses in Action  Every industry has certain times of the year when customers are more interested in their products and services, a holiday like Black Friday or a specific season.  Using data to understand when people start to become interested in these products and services and targeting them at the right time is key to maximizing marketing buzz and sales. – For example: A company that normally sells beach towels in May notices data showing people are shopping around for them in mid-April and starts promoting them earlier, resulting in higher sales. 5
  6. 6. Who are the top Big Data-as-a-service providers?  There are a number of companies helping businesses gather actionable data by tracking social conversations around specific topics.  Better yet, these tools help marketers join these conversations and publish relevant content. 6
  7. 7. Can you afford to ignore Big Data?  A better question is, why would you ignore it?  Even if your business has a very niche audience, you can use Big Data techniques on your small dataset to draw insights and conclusions about your market and better target them.  Using data effectively can be the differentiating factor between those that businesses that go big and those that stay small. 7