This document discusses the 4Ps of big data marketing: personalization, preference, prediction, and publication. It contains tweets and quotes from marketing experts about how big data is transforming marketing through personalization, understanding customer preferences, using data to predict customer behavior, and publishing personalized content. The document recommends that marketers focus on personalizing their marketing using insights drawn from big data.

1. UNLEASH 4P IN
BIG DATA
MARKETING
Brandy Chi
Big Data Newly Adopter
International Marketing Specialist

2. “No doubt, Big Data has been
transforming traditional
marketing”
@Brandy_Chi

3. All is about
DATA
data
DATA
data
"DATA"
data
DATA
data
DATA
Bob Thacker
Former CMO, OfficeMax

4. What are 4P of Big Data Marketing?

5. Personalization
Preference
Prediction
P……

6. PPeerrssoonnalaizliaztaiotino n
@Fish by Toan Painter (FB)

7. PPreference reference

8. Prediction

9. Personalization
Marketing is to create compelling stories and….

10. Publish
@Fish by Toan Painter (FB)

11. “ Engagement with the customer today isn't
just
pouring a message down on their head
and hoping they get wet.”
Bob Thacker
Former CMO, OfficeMax

12. Let’s
PLUG & PLAY

13. Have fun with SQL ;-)
SELECT
Customer_insights as Customer,
FROM
Big_Data_Marketing
Where
Customer_insights like 'personalization',
and Customer_insights like 'preference',
and Customer_insights like 'prediction’,
and Customer_insights like 'publication’
Order by Customer_insights asc
Limit 2014

14. My recommendation :-)

15. PERSONALIZATION
Thank you
@Brandy_Chi