Engage Your Customers on Social Media (MDCE)

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Engaged Your Customers on Social Media from the Marine Dealer Conference and Expo. Presented by Josh Chiles | CEO Engaged!

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Engage Your Customers on Social Media (MDCE)

  1. 1. ENGAGE CUSTOMERS WITH SOCIAL MEDIA Presented by Josh Chiles | CEO Engaged!
  2. 2. Breaking News! Google+ Business Pages are now LIVE! Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging Plus.Google.com/Pages/Create
  3. 3. A Quick Overview Google+ Pages • You need a personal Google+ profile to Engage Customers set-up a Google+ page. With Social Media Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  4. 4. A Quick Overview Google+ Pages • You need a personal Google+ profile to Engage Customers set-up a Google+ page. With Social Media • Google+ pages can add people to circles Josh Chiles – but only after a Google+ user adds your CEO Engaged! page first. StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  5. 5. A Quick Overview Google+ Pages • You need a personal Google+ profile to Engage Customers set-up a Google+ page. With Social Media • Google+ pages can add people to circles Josh Chiles – but only after a Google+ user adds your CEO Engaged! page first. StartEngaging.com • You can edit your Google+ page profile –$10,000 Giveaway at similar to info tab for Facebook pages.Fb.com/StartEngaging
  6. 6. A Quick Overview Google+ Pages • You need a personal Google+ profile to Engage Customers set-up a Google+ page. With Social Media • Google+ pages can add people to circles Josh Chiles – but only after a Google+ user adds your CEO Engaged! page first. StartEngaging.com • You can edit your Google+ page profile –$10,000 Giveaway at similar to info for Facebook pages.Fb.com/StartEngaging • Google+ pages can post text, video and pictures.
  7. 7. A Quick Overview Google+ Pages • Google+ pages can +1, like and comment Engage Customers on post by you or your community. With Social Media Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  8. 8. A Quick Overview Google+ Pages • Google+ pages can +1, like and comment Engage Customers on post by you or your community. With Social Media • Google+ pages can create and join Josh Chiles hangouts. Only via the web, no mobile. CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  9. 9. A Quick Overview Google+ Pages • Google+ pages can +1, like and comment Engage Customers on post by you or your community. With Social Media • Google+ pages can create and join Josh Chiles hangouts. Only via the web, no mobile. CEO Engaged! • Sorry, Google+ pages cannot play StartEngaging.com games.$10,000 Giveaway atFb.com/StartEngaging
  10. 10. A Quick Overview Google+ Pages • Google+ pages can +1, like and comment Engage Customers on post by you or your community. With Social Media • Google+ pages can create and join Josh Chiles hangouts. Only via the web, no mobile. CEO Engaged! • Sorry, Google+ pages cannot play StartEngaging.com games.$10,000 Giveaway atFb.com/StartEngaging • Google+ pages cannot +1 other pages or websites.
  11. 11. Google+ Will you use Google+ Pages? Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  12. 12. Start Engaging Ive learned that people Engage Customers will forget what you With Social Media said, Josh Chiles people will forget what you CEO Engaged! did, StartEngaging.com but people will never forget$10,000 Giveaway atFb.com/StartEngaging how you made them feel. ~Maya Angelou
  13. 13. Social Media Platforms • Each social media platform is different – Engage Customers different people use them in different With Social Media ways, so treat them differently. Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  14. 14. Social Media Platforms • Each social media platform is different – Engage Customers different people use them in different With Social Media ways, so treat them differently. Josh Chiles CEO Engaged! • Communicating on Facebook is like sitting in your living room chatting with StartEngaging.com family and friends. While Twitter is like a$10,000 Giveaway at cocktail party.Fb.com/StartEngaging
  15. 15. Social Media Platforms • Each social media platform is different – Engage Customers different people use them in different With Social Media ways, so treat them differently. Josh Chiles CEO Engaged! • Communicating on Facebook is like sitting in your living room chatting with StartEngaging.com family and friends. While Twitter is like a$10,000 Giveaway at cocktail party.Fb.com/StartEngaging • Direct selling is not advised. You run the risk of users hiding your content, blocking your page or unlike/unfollow your page.
  16. 16. Facebook Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  17. 17. Facebook 2010 Top 100 Dealers Engage Customers With Social Media Josh Chiles 84% Business Pages CEO Engaged! StartEngaging.com 8% Personal Profiles$10,000 Giveaway atFb.com/StartEngaging 8% Not on Facebook Study by Engaged! October 2011
  18. 18. Start Engaging on Facebook by Creating Great Content Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  19. 19. Share Blog Posts & Newsletters Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging Don’t just share the link, add engaging content like a question or an important tagline from the article.
  20. 20. Ask Questions Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging You can also use Facebook’s question app. It’s designed to be easily shared.
  21. 21. Don’t Automate Twitter Updates Facebook & Twitter are different platforms, with different users, so treat them differently. Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  22. 22. Reply to Comments Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging • During our test of the Top 100 Dealers, this was a problem area. • People expect you to answer their questions just as quickly online (email too) as you do when they call or walk-in.
  23. 23. Start Engaging on Facebook with Photos Facebook’s new News Feed puts a priority on photos. Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  24. 24. Post A Mystery Photo Have people guess who the mystery person is, what the secret object is, or what the location is in Engage Customers the comments. With Social Media Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  25. 25. Ask For A Caption Get creative. Find or take an odd picture and ask your community to give it their best shot. Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  26. 26. Share Event Pictures Share pictures from a local meet-up, event, cruise or boat show. Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  27. 27. Post Pictures From A Conference You’re at one Now! #MDCE Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  28. 28. Share Your Inventory Use the captions for descriptions. Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  29. 29. Get Creative in the Photo Strip Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  30. 30. Increase Facebook “Likes” Engage Customers With Social Media Josh Chiles CEO Engaged! You Like StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging This.
  31. 31. Do You Have Social Media Icons on Your Website Home Page? 2010 Top 100 Dealers Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com 80% Yes$10,000 Giveaway atFb.com/StartEngaging 20% No Study by Engaged! October 2011
  32. 32. Add Social Media Icons on Website Home Page Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  33. 33. Do You Have A Custom Facebook URL? Facebook.com/StartEngaging is ours. 2010 Top 100 Dealers Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com 40% Yes$10,000 Giveaway at 52% NoFb.com/StartEngaging Study by Engaged! October 2011
  34. 34. Set-up Your Custom Facebook URL Visit: Facebook.com/Username Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging Be careful, once it’s set you cannot change it. Facebook.com/StartEngaging
  35. 35. Go Offline Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  36. 36. Share Your Facebook URL on ALL Print Material • Business Cards Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  37. 37. Share Your Facebook URL on ALL Print Material • Business Cards Engage Customers With Social Media • Brochures Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  38. 38. Share Your Facebook URL on ALL Print Material • Business Cards Engage Customers With Social Media • Brochures Josh Chiles • Stock Cards CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  39. 39. Share Your Facebook URL on ALL Print Material • Business Cards Engage Customers With Social Media • Brochures • Stock Cards Josh Chiles CEO Engaged! • Sales Receipts StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  40. 40. Share Your Facebook URL on ALL Print Material • Business Cards Engage Customers With Social Media • Brochures • Stock Cards Josh Chiles CEO Engaged! • Sales Receipts StartEngaging.com • Work Orders$10,000 Giveaway atFb.com/StartEngaging
  41. 41. Supercharge Your Growth with Facebook Ads Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  42. 42. Facebook Ads • The most targeted form of advertising Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  43. 43. Facebook Ads • The most targeted form of advertising • Connect with over 800 million users or Engage Customers keep it super local With Social Media Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  44. 44. Facebook Ads • The most targeted form of advertising • Connect with over 800 million potential Engage Customers customers or keep it super local With Social Media • Choose your audience by Josh Chiles location, age, sex, collage, likes and CEO Engaged! interests StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  45. 45. Facebook Ads • The most targeted form of advertising • Connect with over 800 million potential Engage Customers customers or keep it super local With Social Media • Choose your audience by Josh Chiles location, age, sex, collage, likes and CEO Engaged! interests StartEngaging.com • Ads use both text and an image (110x80)$10,000 Giveaway atFb.com/StartEngaging
  46. 46. Facebook Ads • The most targeted form of advertising • Connect with over 800 million potential Engage Customers customers or keep it super local With Social Media • Choose your audience by Josh Chiles location, age, sex, collage, likes and CEO Engaged! interests StartEngaging.com • Ads use both text and an image (110x80)$10,000 Giveaway atFb.com/StartEngaging • Promote your Facebook Page, Facebook App, Facebook Event or any website
  47. 47. Facebook Ads • The most targeted form of advertising • Connect with over 800 million potential Engage Customers customers or keep it super local With Social Media • Choose your audience by Josh Chiles location, age, sex, collage, likes and CEO Engaged! interests StartEngaging.com • Ads use both text and an image (110x80)$10,000 Giveaway atFb.com/StartEngaging • Promote your Facebook Page, Facebook App, Facebook Event or any website • Set a daily or lifetime budget you’re comfortable with
  48. 48. Facebook Ads • The most targeted form of advertising • Connect with over 800 million potential Engage Customers customers or keep it super local With Social Media • Choose your audience by Josh Chiles location, age, sex, collage, likes and CEO Engaged! interests StartEngaging.com • Ads use both text and an image (110x80)$10,000 Giveaway atFb.com/StartEngaging • Promote your Facebook Page, Facebook App, Facebook Event or any website • Set a daily or lifetime budget you’re comfortable with • Test different ads to see which works best
  49. 49. Facebook Ads • The most targeted form of advertising • Connect with over 800 million potential Engage Customers customers or keep it super local With Social Media • Choose your audience by Josh Chiles location, age, sex, collage, likes and CEO Engaged! interests StartEngaging.com • Ads use both text and an image (110x80)$10,000 Giveaway atFb.com/StartEngaging • Promote your Facebook Page, Facebook App, Facebook Event or any website • Set a daily or lifetime budget you’re comfortable with • Test different ads to see which works best • Choose to pay only when people click (CPC) or see your ad (CPM)
  50. 50. Facebook Ads What’s the most important Engage Customers With Social Media part of your Facebook ad? Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  51. 51. Your Landing Page! Pages with landing pages grow 44% faster. Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  52. 52. Landing Page Ideas • Use a reveal tab (Must ”Like” your page before gaining access) Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  53. 53. Landing Page Ideas • Use a reveal tab (Must ”Like” your page before gaining access) • Sweepstakes / Contests Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  54. 54. Landing Page Ideas • Use a reveal tab (Must ”Like” your page before gaining access) • Sweepstakes / Contests Engage Customers • Shopping Cart With Social Media Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  55. 55. Landing Page Ideas • Use a reveal tab (Must ”Like” your page before gaining access) • Sweepstakes / Contests Engage Customers • Shopping Cart With Social Media • Deals / Exclusive Fan Offers Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  56. 56. Landing Page Ideas • Use a reveal tab (Must ”Like” your page before gaining access) • Sweepstakes / Contests Engage Customers • Shopping Cart With Social Media • Deals / Exclusive Fan Offers Josh Chiles CEO Engaged! • Document Download (Winterization Form) StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  57. 57. Landing Page Ideas • Use a reveal tab (Must ”Like” your page before gaining access) • Sweepstakes / Contests Engage Customers • Shopping Cart With Social Media • Deals / Exclusive Fan Offers Josh Chiles • Document Download (Winterization Form) • CEO Engaged! A Simple Welcome, Like Our Page StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  58. 58. Landing Page Ideas Showcase Your Inventory Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  59. 59. Facebook Engage Customers With Social Media Josh Chiles So, why is engagement CEO Engaged! StartEngaging.com important on Facebook?$10,000 Giveaway atFb.com/StartEngaging
  60. 60. EdgeRank EdgeRank is Facebook’s algorithm that determines what is shown in your News Feed. The higher the score, the more people will see your content. Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging Affinity (ue) Score between viewing user and edge creator Weight (we) Weight for this edge type (comment, like, tag, etc.) Time (de) Time decay factor based on how long ago the edge was created
  61. 61. YouTube Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  62. 62. Are You Using YouTube? 2010 Top 100 Dealers Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com 36% Yes 64% No$10,000 Giveaway atFb.com/StartEngaging Study by Engaged! October 2011
  63. 63. Creating Content for YouTube • Keep it simple and short – under 2 minutes Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  64. 64. Creating Content for YouTube • Keep it simple and short – under 2 minutes • Use video or create a slideshow w/ pictures Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  65. 65. Creating Content for YouTube • Keep it simple and short – under 2 minutes • Use video or create a slideshow w/ pictures Engage Customers With Social Media • Content ideas… Josh Chiles – New, used and brokerage inventory walk CEO Engaged! around and features StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  66. 66. Creating Content for YouTube • Keep it simple and short – under 2 minutes • Use video or create a slideshow w/ pictures Engage Customers With Social Media • Content ideas… Josh Chiles – New, used and brokerage inventory walk CEO Engaged! around and features StartEngaging.com – Events and boat shows (set-up, during and after)$10,000 Giveaway atFb.com/StartEngaging
  67. 67. Creating Content for YouTube • Keep it simple and short – under 2 minutes • Use video or create a slideshow w/ pictures Engage Customers With Social Media • Content ideas… Josh Chiles – New, used and brokerage inventory walk CEO Engaged! around and features StartEngaging.com – Events and boat shows (set-up, during and after)$10,000 Giveaway at – How-to’s(start-up and shut-downFb.com/StartEngaging guide, navigating your boat, changing your oil)
  68. 68. Creating Content for YouTube • Keep it simple and short – under 2 minutes • Use video or create a slideshow w/ pictures Engage Customers With Social Media • Content ideas… Josh Chiles – New, used and brokerage inventory walk CEO Engaged! around and features StartEngaging.com – Events and boat shows (set-up, during and after)$10,000 Giveaway at – How-to’s(start-up and shut-downFb.com/StartEngaging guide, navigating your boat, changing your oil) – Using pulp culture, create a spoof (Parks Marina used the highly popular Super Bowl ad “The Force” with mini Darth Vader to create a spoof for Cobalt Boats)
  69. 69. Twitter Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  70. 70. Are You Using Twitter? 2010 Top 100 Dealers Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com 62% Yes 38% No$10,000 Giveaway atFb.com/StartEngaging Study by Engaged! October 2011
  71. 71. Why Should You Use Twitter? • Participating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation. Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  72. 72. Why Should You Use Twitter? • Participating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation. • Engage Customers With Social Media Building Brand Awareness Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  73. 73. Why Should You Use Twitter? • Participating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation. • Engage Customers With Social Media Building Brand Awareness Josh Chiles • Reaching out and engaging with your CEO Engaged! target audience. StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  74. 74. Why Should You Use Twitter? • Participating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation. • Engage Customers With Social Media Building Brand Awareness Josh Chiles • Reaching out and engaging with your CEO Engaged! target audience. StartEngaging.com • Online Reputation Management$10,000 Giveaway atFb.com/StartEngaging
  75. 75. Why Should You Use Twitter? • Participating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation. • Engage Customers With Social Media Building Brand Awareness Josh Chiles • Reaching out and engaging with your CEO Engaged! target audience. StartEngaging.com • Online Reputation Management$10,000 Giveaway at • Promoting your events.Fb.com/StartEngaging
  76. 76. Why Should You Use Twitter? • Participating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation. • Engage Customers With Social Media Building Brand Awareness Josh Chiles • Reaching out and engaging with your CEO Engaged! target audience. StartEngaging.com • Online Reputation Management$10,000 Giveaway at • Promoting your events.Fb.com/StartEngaging • Gaining Valuable Feedback
  77. 77. Why Should You Use Twitter? • Participating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation. • Engage Customers With Social Media Building Brand Awareness Josh Chiles • Reaching out and engaging with your CEO Engaged! target audience. StartEngaging.com • Online Reputation Management$10,000 Giveaway at • Promoting your events.Fb.com/StartEngaging • Gaining Valuable Feedback • SEO Boost - driving traffic to your website
  78. 78. Why Should You Use Twitter? • Participating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation. • Engage Customers With Social Media Building Brand Awareness Josh Chiles • Reaching out and engaging with your CEO Engaged! target audience. StartEngaging.com • Online Reputation Management$10,000 Giveaway at • Promoting your events.Fb.com/StartEngaging • Gaining Valuable Feedback • SEO Boost - driving traffic to your website • Real time information
  79. 79. Start Engaging on Twitter • Don’t automate Facebook updates to your Twitter account. They are different platforms, so treat them differently. Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  80. 80. Start Engaging on Twitter • Don’t automate Facebook updates to your Twitter account. They are different platforms, so treat them differently. Engage Customers With Social Media • Share, share, and share some more. People like to have their content shared. Josh Chiles But make sure it’s relevant. CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  81. 81. Start Engaging on Twitter • Don’t automate Facebook updates to your Twitter account. They are different platforms, so treat them differently. Engage Customers With Social Media • Share, share, and share some more. People like to have their content shared. Josh Chiles But make sure it’s relevant. • CEO Engaged! Share your newsletters, blog posts videos StartEngaging.com and pictures.$10,000 Giveaway atFb.com/StartEngaging
  82. 82. Start Engaging on Twitter • Don’t automate Facebook updates to your Twitter account. They are different platforms, so treat them differently. Engage Customers With Social Media • Share, share, and share some more. People like to have their content shared. Josh Chiles But make sure it’s relevant. • CEO Engaged! Share your newsletters, blog posts videos StartEngaging.com and pictures.$10,000 Giveaway atFb.com/StartEngaging • Monitor for mentions, retweets and hashtags (#MDCE)
  83. 83. Start Engaging on Twitter • Don’t automate Facebook updates to your Twitter account. They are different platforms, so treat them differently. Engage Customers With Social Media • Share, share, and share some more. People like to have their content shared. Josh Chiles But make sure it’s relevant. • CEO Engaged! Share your newsletters, blog posts videos StartEngaging.com and pictures.$10,000 Giveaway atFb.com/StartEngaging • Monitor for mentions, retweets and hashtags (#MDCE) • Live Tweet from events using a hashtag
  84. 84. Start Engaging on Twitter • Don’t automate Facebook updates to your Twitter account. They are different platforms, so treat them differently. Engage Customers With Social Media • Share, share, and share some more. People like to have their content shared. Josh Chiles But make sure it’s relevant. • CEO Engaged! Share your newsletters, blog posts videos StartEngaging.com and pictures.$10,000 Giveaway atFb.com/StartEngaging • Monitor for mentions, retweets and hashtags (#MDCE) • Live Tweet from events using a hashtag • Use keyword searches and Twitter lists to find great content and people to follow.
  85. 85. Blogging Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  86. 86. Are You Blogging? 2010 Top 100 Dealers Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com 15% Yes 85% No$10,000 Giveaway atFb.com/StartEngaging Study by Engaged! October 2011
  87. 87. Why Should You Blog? • Nearly every customer who walks into your business has already seen your Engage Customers social media profiles, blog and website. With Social Media Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  88. 88. Why Should You Blog? • Nearly every customer who walks into your business has already seen your Engage Customers social media profiles, blog and website. • With Social Media Blogging helps generate organic (free) Josh Chiles search results. CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  89. 89. Why Should You Blog? • Nearly every customer who walks into your business has already seen your Engage Customers social media profiles, blog and website. • With Social Media Blogging helps generate organic (free) Josh Chiles search results. CEO Engaged! StartEngaging.com • Blogging helps attract inbound links back to your website which increases your$10,000 Giveaway at Search Engine Optimization (SEO).Fb.com/StartEngaging
  90. 90. Why Should You Blog? • Nearly every customer who walks into your business has already seen your Engage Customers social media profiles, blog and website. • With Social Media Blogging helps generate organic (free) Josh Chiles search results. CEO Engaged! StartEngaging.com • Blogging helps attract inbound links back to your website which increases your$10,000 Giveaway at Search Engine Optimization (SEO). •Fb.com/StartEngaging Blogging positions yourself as the local industry leader and builds credibility.
  91. 91. Start Engaging on your Blog • Use Tumblr, Blogger or Wordpress as your blogging platform (free to set-up). Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  92. 92. Start Engaging on your Blog • Use Tumblr, Blogger or Wordpress as your blogging platform (free to set-up). Engage Customers • Make sure your blog matches the theme With Social Media of your website (branded). Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  93. 93. Start Engaging on your Blog • Use Tumblr, Blogger or Wordpress as your blogging platform (free to set-up). Engage Customers • Make sure your blog matches the theme With Social Media of your website (branded). Josh Chiles • Creating content?? – what are the 5 most CEO Engaged! popular questions your customers ask? StartEngaging.com Now you have your first 5 blog posts.$10,000 Giveaway atFb.com/StartEngaging
  94. 94. Start Engaging on your Blog • Use Tumblr, Blogger or Wordpress as your blogging platform (free to set-up). Engage Customers • Make sure your blog matches the theme With Social Media of your website (branded). Josh Chiles • Creating content?? – what are the 5 most CEO Engaged! popular questions your customers ask? StartEngaging.com Now you have your first 5 blog posts.$10,000 Giveaway at • Create tags for each blog post. Tags areFb.com/StartEngaging topics from your post (ex. Boat brand, dealership name, city, wakeboarding) Tags help people discover your content.
  95. 95. Start Engaging on your Blog • Use Tumblr, Blogger or Wordpress as your blogging platform (free to set-up). Engage Customers • Make sure your blog matches the theme With Social Media of your website (branded). Josh Chiles • Creating content?? – what are the 5 most CEO Engaged! popular questions your customers ask? StartEngaging.com Now you have your first 5 blog posts.$10,000 Giveaway at • Create tags for each blog post. Tags areFb.com/StartEngaging topics from your post (ex. Boat brand, dealership name, city, wakeboarding) Tags help people discover your content. • Monitor for comments and engage.
  96. 96. QR Codes Engage Customers With Social Media Josh Chiles CEO Engaged! 3 Important Tips Our Website StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging QR Code = Quick Response Code
  97. 97. Why Should You Use QR Codes? • QR Codes can be read anytime, anywhere with mobile phones. Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  98. 98. Why Should You Use QR Codes? • QR Codes can be read anytime, anywhere with mobile phones. Engage Customers • QR Codes are easily shared from mobile With Social Media phone to mobile phone and build community. Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  99. 99. Why Should You Use QR Codes? • QR Codes can be read anytime, anywhere with mobile phones. Engage Customers • QR Codes are easily shared from mobile With Social Media phone to mobile phone and build community. Josh Chiles CEO Engaged! • QR Codes bridge the gap between offline StartEngaging.com and online media.$10,000 Giveaway atFb.com/StartEngaging
  100. 100. Why Should You Use QR Codes? • QR Codes can be read anytime, anywhere with mobile phones. Engage Customers • QR Codes are easily shared from mobile With Social Media phone to mobile phone and build community. Josh Chiles CEO Engaged! • QR Codes bridge the gap between offline StartEngaging.com and online media.$10,000 Giveaway at • QR Codes contribute to your SEO.Fb.com/StartEngaging
  101. 101. Why Should You Use QR Codes? • QR Codes can be read anytime, anywhere with mobile phones. Engage Customers • QR Codes are easily shared from mobile With Social Media phone to mobile phone and build community. Josh Chiles CEO Engaged! • QR Codes bridge the gap between offline StartEngaging.com and online media.$10,000 Giveaway at • QR Codes contribute to your SEO.Fb.com/StartEngaging • QR Codes allow you to measure offline performance.
  102. 102. Start Engaging with QR Codes • Create QR Codes to link to inventory on your website. Place this on stock cards. Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  103. 103. Start Engaging with QR Codes • Create QR Codes to link to inventory on your website. Place this on stock cards. Engage Customers • Create QR Codes to link to the With Social Media manufactures YouTube video of new inventory. Place this on the boat. Josh Chiles CEO Engaged! StartEngaging.com$10,000 Giveaway atFb.com/StartEngaging
  104. 104. Start Engaging with QR Codes • Create QR Codes to link to inventory on your website. Place this on stock cards. Engage Customers • Create QR Codes to link to the With Social Media manufactures YouTube video of new inventory. Place this on the boat. Josh Chiles CEO Engaged! • Create QR Codes that link to a salesman StartEngaging.com introduction video and add to business cards or fliers.$10,000 Giveaway atFb.com/StartEngaging
  105. 105. Start Engaging with QR Codes • Create QR Codes to link to inventory on your website. Place this on stock cards. Engage Customers • Create QR Codes to link to the With Social Media manufactures YouTube video of new inventory. Place this on the boat. Josh Chiles CEO Engaged! • Create QR Codes that link to a salesman StartEngaging.com introduction video and add to business cards or fliers. •$10,000 Giveaway atFb.com/StartEngaging Create QR Codes to link to how-to videos on YouTube. Add a QR Code near the helm so when a customer scans it, it links to your start-up/shut-down YouTube video guide.
  106. 106. Engaged! can manage all your social media profiles, create Engage Customers content, monitor for comments With Social Media and engage your community. Josh Chiles CEO Engaged! StartEngaging.com So you can sell more boats!$10,000 Giveaway atFb.com/StartEngaging StartEngaging.com
  107. 107. What Else Can Engaged! Do For You? Self-service Social Media Dashboard – Connect all your social media profiles, post Engage Customers and schedule content, monitor for comments With Social Media and mentions, then engage. All from one place. – Josh Chiles CEO Engaged! Create, schedule and send all your email marketing campaigns. StartEngaging.com – Create, schedule and send SMS campaigns.$10,000 Giveaway atFb.com/StartEngaging – Keyword monitoring. – Create custom Facebook tabs (comingJan.2012) – Prove your ROI with our reporting features. More features at: StartEngaging.com
  108. 108. Engaged! $10,000 Social Media Sweepstakes Prizes 5th Place (6 Winners): A Social Media Review 4th Place (5 Winners): Custom Facebook/Twitter Publisher Engage Customers 3rd Place (7 Winners): 1 Year of the Engaged! Dashboard With Social Media 2nd Place (5 Winners): A Custom Facebook Tab Josh Chiles CEO Engaged! 1st Place (2 Winners): $500 in Facebook Advertising StartEngaging.com 1 Grand Prize Winner:$10,000 Giveaway atFb.com/StartEngaging · 1 Year of Full Service Social Media Management · $500 in Facebook Advertising · A Custom Facebook Tab Facebook.com/StartEngaging
  109. 109. Thank you ;) If you have any questions, please feel Engage Customers With Social Media free to contact me. Josh Chiles CEO Engaged! Email: Josh@StartEngaging.com StartEngaging.com Twitter: Twitter.com/StartEngaging Facebook: Facebook.com/StartEngaging$10,000 Giveaway atFb.com/StartEngaging Phone: 571-357-3121 Website: StartEngaging.com These slides will be available on our Facebook page.

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