22nd Annual DockMaster User Conf CEO Talk


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This presentation came from a talk given by Cam Collins at the 22nd Annual DockMaster User Conference on November 2, 2009 in Palm Beach Gardens, FL. The information being presented was for CUSTOMER USE ONLY. Management however has decided to release this presentation into the public domain.

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  • AP Economic Stress Index: http://hosted.ap.org/specials/interactives/_national/stress_index/index.html
  • Hunter sells 20+ boats in Annapolis
  • - This table really shows it all. It sums up what we’ve spent our time doing in development and Q/A. In Q1 we had a “Bug Blitz” where we focused on quality to set us up for success with new enhancements and features Consolidated Enhancement Requests to one system for better VOC analysis. Team now enters time by module and work type to allow analysis of efforts QA Layers added to provide a more thorough testing process Link to Enhancement Request on dockmaster.com Known Issues now published with releases Public Releases are now even numbers. (Odd and alpha series are used internally only.) EOL of 6.1 and 2000 server and ws effective 3/31/10 Server 2008 and 64 bit testing scheduled for Dec/Jan D3 expanded features are coming in 2010 which will include some of the latest technology.
  • Bugs Deficiencies Enhancements New modules
  • http://www.carletoninc.com/products/SmartCalcs.asp
  • Finish and Pay screen
  • Customize screen: categories, buttons, descriptions, colors, tape, etc.
  • Link to Microsoft SQL Express: http://www.microsoft.com/Sqlserver/2008/en/us/express.aspx
  • Use the web to make and facilitate connections between customers, suppliers and the community – we continuously strive to build online communities (we’ve barely scratched the surface) Share information freely so that customers don’t have to call us or e-mail us for information. More work to be done here too. Google SEO through keyword repetition and link backs Blogs, providing content to other media outlets, etc.
  • #1 on the top search engines so you could find us Relevant, timely and frequent communication – lead by us but with constant community participation
  • Started with a redesign of our website using Wordpress such that its “blog driven” Added a way for anyone to connect to use and keep in touch Added a way for customers to connect with us at a deeper level Started a blog that was not directly tied to DockMaster Added social media tie-ins by creating Groups on Facebook and LinkedIn. Using Twitter to drive viewers to the blog and enlist ideas and used YouTube to post DockMaster demos and others viedos
  • Search engine optimization combined with Google Adwords The steady drip, drip, drip of ideas Latest tools to help spread your message
  • Marine management software #1 on page 1
  • Marina management software #6 on page 1
  • Boatyard software #1 on page 1
  • This is a simple Worpress two-column site. Content in the left column and “widgets” in the right column. It’s what’s called the “F” format
  • 22nd Annual DockMaster User Conf CEO Talk

    1. 1. DockMaster: Today and Tomorrow Cam Collins CEO Exuma Technologies
    2. 2. (22 nd Annual User Conference) <ul><li>Get Acquainted Party </li></ul><ul><li>– Monday Night: Poolside 7pm-9pm </li></ul>Welcome Kit: Thumb drive with all of the presentations, Class Schedule, T-Shirt and Goodies Mardi Gras Dinner Party – Thursday Night: Poolside 7pm-10pm
    3. 3. (expanded roundtables) <ul><li>Monday: Service </li></ul><ul><li>Tuesday: Accounting / Store & Fuel Dock </li></ul><ul><li>Wednesday: Inventory - Boatyards/Dealers </li></ul><ul><li>Thursday: Boat Sales / Hosted Solutions </li></ul><ul><li>Friday: Marina Ops / Conference-wide </li></ul>
    4. 4. (best practices forum) *Prizes* Five $100 Visa Gift Cards   Grand Prize: Free Admittance to DockMaster’s 2010 User Conference! $1,300 Value
    5. 6. (Business Plan) <ul><li>MANAGE WHAT YOU CAN CONTROL </li></ul><ul><li>DELIVER VALUE AT A PROFITABLE MARGIN </li></ul><ul><li>FOCUS ON QUALITY </li></ul>
    6. 7. http://hosted.ap.org/specials/interactives/_national/stress_index/index.html
    7. 8. &quot;Money on the sidelines is starting to loosen up,&quot; said Bob Denison of Fort Lauderdale's Denison Yacht Sales, a show exhibitor. Denison said the third quarter was his second best quarter in 10 years, which followed a &quot;really, really slow&quot; first six months of the year.
    8. 10. <ul><li>Revenues off by 38% (DM Support off 9%) </li></ul><ul><li>Cost of sales reduced by 45% </li></ul><ul><li>Operating expenses reduced by 20% </li></ul>(deliver value at a profitable margin)
    9. 11. (focus on quality)
    10. 12. (focus on quality)
    11. 14. (improved F&I)
    12. 15. (so now what?)
    13. 17. (edit items)
    14. 18. (search items)
    15. 21. (how about reporting?)
    16. 26. (my dashboard) (Unbilled WO)
    17. 27. (my dashboard) Open WO Labor
    18. 29. <ul><ul><li>Upgrade your D3 to version 7.5.6 </li></ul></ul><ul><ul><ul><li>Includes Evaluation version ‘OpenDB’ </li></ul></ul></ul><ul><ul><li>Upgrade DockMaster to 6.2.3x </li></ul></ul><ul><ul><ul><li>Includes Microsoft Chart Control </li></ul></ul></ul><ul><ul><li>Download SQL Server 2008 Express </li></ul></ul>(test drive)
    19. 31. (sales and delivery) <ul><ul><li>Mike Novak, VP Sales and Marketing </li></ul></ul><ul><ul><li>Riz Sheikh, Director Customer Relations </li></ul></ul>
    20. 32. (goals) <ul><li>Use the web to make and facilitate connections between customers, suppliers and the community </li></ul><ul><li>Share information freely </li></ul><ul><li>Google page 1 on ALL key searches </li></ul><ul><li>Move from print ads to web-based marketing </li></ul>
    21. 33. (strategy)
    22. 34. (where do you start?) products and services community/ suppliers customers blog social media
    23. 35. (tactics) <ul><li>Search </li></ul><ul><li>Blogging </li></ul><ul><li>Social media </li></ul>
    24. 36. <ul><li>Frequency of keywords </li></ul><ul><li>Reciprocating links </li></ul>(search)
    25. 46. Thank you! www.dockmaster.com www.marinemanagementtoday.com [email_address] (561) 969-2882