3. Developers, who build custom
WordPress themes
Web Designers esp. who
visualize WordPress themes
Who should be interested
Everyone who is involved in Custom Design & Developments
7. Mobile First
Luke Wroblewski
Mobile is Exploding - have an experience available to this
extremely fast growing user base
Mobile forces you to focus - an experience focused on the key
tasks users want to accomplish
Mobile extends your capabilities - to create rich context-aware
applications
10. Smartphones In India
700 Million by 2023
10 Million+ Units shipped per
quarter
Ease & affordability of mobile
internet
Mobile Content Consumption on
rise
20. I discussed it with experts
I did a project with a Design company Left Right Mind
Lead Designer Tarun Mishra listed the factors,
Nature of Project
Client
Content
Timeline
21. I discussed it with experts
Another Project was for an Instagram brand, which was
Mobile First
Target Audience was on Mobile.
Content is mobile focused.
Desktop has secondary role.
I prefer making theme over making plugin
Old-school PHP guy
I thought I will be unemployed after Gutenberg but now holding on to react
Anyone can Cook - Gustov's Ratteatulle
Anyone can Code in WP - Vikram
Prefers Tea over Coffee, Nginx over Apache, Android over iPhone, and Landscapes over Portrait.
Enjoy Developing themes (still)
LOVE Food
700 million smartphone users by 2023
700 million smartphone users by 2023
1. client ask for mobile first -
a. bkz userbase is mainly mobile.
b. competitor is app
2. Designer/project guy suggest.
4. Indian clients 60: desktop first
5. Challenges in mobile first
1. Limited space - fitting info in the place.
2. Revolution in mobile tech is way faster. Aspect ratio, different models, notch, curved display
3.
6. Indian clients - traditional leadership/management of business are bit skeptical. Startups in general are more open. Younger management.
7. Delivery schedule - timelines are little longer for mobile first.
8. How difficult it is to co-ordinate with developers and make use mobile first.- no friction so far, its good.
9. Mobile first - results in clear & crisp - bkz of prioritization of data.
Web Development Life Cycle - waterfall
Web Development Life Cycle - waterfall
Content consumption mode changes
Context is key for serving information
Currency converter matches currency of visitor’s country
Conversion – from visitor to subscriber/customer