Unique, useful and grammatically correct is no longer good enough. Example: A website full of boat parts (say 50,000), good photos of each part and descriptions of those parts. (Different than a store front – it was created just to grab people who type in the part number or model). BAD Ask yourself these questions:Does it make everyone who sees it want to share it and say WOW. Is it interesting, funny, anecdotal, helpful?If you didn’t care about boat parts, would you still find the page interesting and aesthetically pleasing?
Primary effect – is it beautiful? Content buffeted by advertising (bad). Lots of Next buttons (bad). Content blocks are boring?Graphics don’t look good?
24/7 Marina: Mobile Computing | A Deeper Dive
The 24 / 7 Marina Mobile Computing (A deeper dive)
• Mobile site at http://mobile.tradeonlytoday.com/ launched in Feb. 2010• 679 monthly unique visitors to a high of 3,276 in March 2011• Page views went from 4,113 to 12,718 in Jan 2011• Mobile traffic went from 2.6 percent of unique visitors to 3.5 percent• The lone banner ad on the mobile site received more clicks in June than any ad on the main website• We have a quick-to-act method for updating content on our website via our Joomla CMS and deliver 10-12 stories to readers each morning• Classified advertising has more than tripled on our daily Trade Only Today newsletter in the last two years