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Social Media Services Presentation from RVDA

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This is a presentation the ADS Exuma Team gave at RVDA in Las Vegas, NV on Oct 5th 2010 about our Social Media Services being offered to dealers.

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Social Media Services Presentation from RVDA

  1. 1. ADS AND EXUMA TECHNOLOGIES, INC. CORPORATE OVERVIEW
  2. 2. CORPORATEMISSION We provide complete solutions to marine and recreation retailers to help them deliver world class customer experiences…
  3. 3. WHOISADSANDEXUMA?:COMPANYHISTORY •Founded 2007 •Currently over 15 employees/consultants •Key Personnel have a over 100 years combined experience in the RV Industry and over 50 years of experience with IDS. •Headquarters in Chicago, IL, with regional locations in St. Petersburg, Florida, and Portland, OR •Exuma Technologies has provided dealer management systems in the recreational industries since 1984. •Currently over 30 employees/consultants •Key Personnel have a over 200 years experience in the recreation Industry •Headquarters in West Palm, FL with remote associates throughout the country A little about us:
  4. 4. WHOISADS?:COMPANYHISTORY “The ADS Team of experienced members brings a vast amount of knowledge about DMS systems and dealership operations to our business. They regularly ask for my feedback on services to make sure they are providing solutions that work for our dealership. This new partnership is improving our dealership management skills and gives me a competitive advantage in the market.” Michael Paey – Owner – Holiday World of Houston What our clients are saying: "The ADS and RVMaster teams have experience working with dealerships and deliver solutions designed to help my business reduce expenses, increase our automation, and generate more opportunities. We've able to reduce our software costs, support costs, and other 3rd party costs by getting more out of our own technology." Curt Curtis Paul Evert’s RV Country
  5. 5. WHOISADS?:COMPANYHISTORY • Enables dealerships to maximize the value out of their existing technology, advertising, and marketing initiatives, while reducing 3rd party expenses •ADS solutions include Alerts, Lead Generation and Management, Email Campaigns, Electronic Newsletters, Lead Source Verification, Remote CFO Services, and Customer Surveys Why we are different: A Complete Solution Competing systems on the market provide software without all of the supporting services dealers need to be successful. •Exuma’s DockMaster product suite for the Marine, Marina and Boat Yard markets provided a strong platform to quickly and effectively develop an industry leading solution in the RV DMS market space. • Exuma provides website management, internet positioning, social media collaboration and ROI analysis of your website and social media efforts.
  6. 6. CORPORATEPOINTOFVIEW Complete Solution Approach Superior Client Experience Comprehensive Services Layered Technology Connectivity
  7. 7. SOLUTIONS=SERVICES+TECHNOLOGY Complete Solution Approach Superior Client Experience Superior Client Experience is only achieved if Comprehensive Services are bundled with User-Friendly Technology.
  8. 8. SOLUTIONS=SERVICES+TECHNOLOGY Complete Solution Approach Exuma provides dealer and business management systems to the marine and RV industries. It has served the industry since 1984 with it’s flagship DockMaster product ADS provides solutions that go beyond the dealer management system, catering to the needs of both the marine and RV industries. ADS helps make technology work for you.
  9. 9. ADVANCEDDEALERSOLUTIONS Comprehensive Services Exuma and ADS go beyond technology to provide complete solutions for dealers MARKET REACH Email Campaigns and Newsletters Letter Generation Services and Automation Technology Optimization Services INTERNET AND SOCIAL MEDIA REACH Website Management Internet Positioning through Search Engine Optimization Collaboration Techniques using Facebook, Twitter, FourSquare, etc. ROI Analysis of Website and Social Media Effort CUSTOMER REACH Customer Surveys New and Used Unit Lead Verification Customer Retention Initiatives REMOTE CFO SERVICES Financial Statement Reconciliation Accounting Transactional Review Training and System Support Create Functional Routines Custom Accounting Reports PRO-ACTIVE SUPPORT & ADS ALERTS Lead Source Alerts Customer Satisfaction Alerts Inventory Management Alerts Financial Indicator Alerts Fixed Operations Alerts
  10. 10. THEMES Social Media Initiative: A Four Step Process Social Media: Our 4 Step Process People Objectives Strategy Technology
  11. 11. PEOPLE+OBJECTIVES Social Media - People We will work with your dealership to: • Assess your customers social activities (PEOPLE) • Decide what you want to accomplish (OBJECTIVES)
  12. 12. OBJECTIVES Social Media – Objectives 1. Use the web to make and facilitate connections between customers, suppliers and the community 2. Be #1 on Google for all key searches 3. Move from print ads to web-based marketing 4. Sell more units 5. Find more prospects
  13. 13. STRATEGY Social Media – Strategy 1. Enhance your web presence to support strong organic search engine optimization 2. Allow many website contributors using a CMS 3. Create a blog that re-enforces the website in a subtle way 4. Use social media tools to re-enforce the website, blog and help to facilitate online discussions
  14. 14. STRATEGY Social Media – Strategy 1. Enhance your web presence to support strong organic search engine optimization 2. Allow many website contributors using a CMS 3. Create a blog that re-enforces the website in a subtle way 4. Use social media tools to re-enforce the website, blog and help to facilitate online discussions
  15. 15. STRATEGY Social Media – Technology Our teams will help your dealership implement the processes and technology you need to be successful leveraging Social Media in your business. We incorporate social media technology, web tools, and your dealer management system to provide a complete solution for your dealership
  16. 16. HTTP://HAVEAMINT.COM
  17. 17. HTTP://HAVEAMINT.COM
  18. 18. HTTP://CRAZYEGG.COM
  19. 19. BLOGTIESTOSOCIALMEDIACHANNELS

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