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Social Media Optimisation

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E-Web Marketing
E-Web Marketing

A very beginner-level overview of social media, the rules of social media optimisation, and some of the well-known sites. For more Social Media tips and tricks for your business, visit http://www.socialmediamarketing.com.au and http://www.ewebmarketing.com.au

BusinessTechnology
1 of 44
Social Media Optimisation Joshua Hay www.ewebmarketing.com.au [email_address]
Topics Covered ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media Marketing? ,[object Object],[object Object],[object Object],[object Object]
5 Original Rules of SMO ,[object Object],[object Object],[object Object],[object Object],[object Object],“ SMO” Orignally coined by Rohit Bhargava
Rules 6 and 7 ,[object Object],[object Object]
So what is a blog? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Common Blogging Platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.blogger.com www.typepad.com www.movabletype.com www.wordpress.org
Blogger – Example Blog
Wordpress – Example Blog
Wordpress – Admin
Wordpress – Write Article
RSS Feeds - “Really Simple Syndication” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Technorati ( www.technorati.com ) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Bookmarking / Recommendation ,[object Object],[object Object],[object Object],[object Object]
Bookmarking Links
Digg ( www.digg.com ) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Digg – Home Page
Del.icio.us ( del.icio.us ) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Del.icio.us - Home Page
Del.icio.us - Search Page
StumbleUpon ( www.stumbleupon.com ) ,[object Object],[object Object],[object Object],[object Object]
StumbleUpon – Home Page
StumbleUpon – Tag Page
Social Content (Videos / Photos) ,[object Object],[object Object],[object Object],[object Object]
Flickr ( www.flickr.com ) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Flickr – Photo Upload
Flickr – Tag & Describe
Flickr – Review & Blog Them!
Flickr – Photo Screen
YouTube ( www.youtube.com ) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YouTube – Video Screen
YouTube – Member Screen
User Generated Content ,[object Object],[object Object],[object Object],[object Object]
Example of UGC - Eatability
Example of UGC – News.com.au
Wikipedia ( www.wikipedia.org ) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Wikipedia – Article Page
Wikipedia – Article Page
Wikipedia – Edit Page
AboutUs – Wiki Article ( www.aboutus.org )
Important Thinking Points! ,[object Object],[object Object]
Important Thinking Points! ,[object Object],[object Object],[object Object]
Thanks Everyone! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Photobucket.com “cool” search
Question Time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Flickr.com “puzzled” search

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