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From Meme To Social Fabric

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Issac mao's presentation to East West Center's Bangkok Media Conference

Technology
1 of 15
Social Media In China: From Personal Meme to Mass Impact Isaac Mao Social Brain Foundation http://socialbrain.org 2008/1
Two Types of Mindset ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evolution of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Paradigm Shift ,[object Object],[object Object],[object Object],[object Object],[object Object]
From isolation to connection
From isolation to connection
DNA & Meme
Meme : the little voice spreading ,[object Object],[object Object],[object Object],[object Object],Social Network Public Private Space
Paradigm & power model shift Population Coverage Suppose: Power = Population*Coverage Someday, Blogger*Blogosphere >= Journalist*Institutional Media Journalist Reader Blogger Mass Institutional Media Blogosphere Mind Communication
Social Fabric ,[object Object],[object Object],[object Object]
Power Law vs. Metcalfe's law ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cases in 2007
The Power of Longtail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Characteristics of Chinese Blogosphere I ,[object Object],[object Object],[object Object],English Blog o sphere Chinese Blog o sphe r e
Thank YOU! [email_address] http://isaacmao.com

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From Meme To Social Fabric

Editor's Notes

  1. Its very hard to understand the subtle impact of a complex system. Same to social media. However, itā€™s very important to study social media from both micro and macro view. People can always see those visible stuffs, but they canā€™t realize how the big things were evolved. The difference in Social Media age is that people can see or even experience as the cooler of the news.