4. 1. Centro
• Centro – shoes and accessories shop.
• Comments: Loud music, 80% of visitors – women, staff
doesn’t pay attention to customers, dirty floor, walls, dirty
shoes (as if they were returned) on
shelves, pink/violet/black/white colors, grey uncomfortable
light.
• Good: small thing near the cashier for cross-sales, dig
displays both inside and outside of the shop with current
promotions, boxes with products beneath the shelves for
savings on warehousing facilities.
6. 2. Intertop for Kids
• Intertop for kids – shoes, clothes and accessories for
kids.
• Comments: quiet, store design for kids, colorful elements
and furniture.
• Good: cozy light, displays with cartoons for kids, nice and
helpful staff, the first shop where I heard “hi, how can I
help you?”.
8. 3. Chester
• Chester – shoes and accessories shop.
• Comments: simple plastic chairs instead of soft
couch/armchair, staff paying no attention to customers.
• Good: stand with different accessories
(belts, wallets, etc.) near the entrance, cozy light.
10. 4. Luciano Carvari
• Luciano Carvari – shoes shop.
• Comments: no attention to customers at all – staff was
busy, not loud music with periodical
announcements/advertisements.
• Good: nice design, cozy light, long cashier working as
display stand (it seemed to stay in the bar), stylish
shoes, stand with current promotions and
discounts, stylish chandeliers, boxes under the shelves
for savings on warehousing facilities, projector showing
video on the outer wall of the shop.
12. 5. Lamb
• Lamb – UGGs shop.
• Comments: no staff at the shop for 10 min, 1 small chair
for customers, boxes with shoes above the shelves, quite
(no music),
• Good: balloons at the entrance draw attention, stylish
furry shelves.
14. 6. Monarch
• Monarch – Shoes shop.
• Comments: not cozy light, , a little bit dark, warehouse in
separate area.
• Good: flowers make place look nicer, lots of chairs for
trying out and having a rest, helpful and nice
staff, accessories near the cashier desk,
15. Summary | What I like
Helpful and friendly staff
Cozy light
Stylish design
Music (but not very loud)
Chairs/couches for trying things or having a rest (while shopping with wife or girlfriend)
Different displays with current promotions/advertisements
Balloons/flags at the entrance
Candies at cashier desk
Staff in uniform (for ease of identification)
