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Observation on shops in      Chongqing       By Angie Xu
SephoraInsights:• Colorful themes and neat display,  which make the store really inviting• Fragrant smell, lots of “trial ...
Watsons• A promotion booklet rack at the  entrance, very open and clear;• Products are displayed very neatly and  quite cl...
Lanvazza• Very cozy western café, and it’s next to an old  Chinese living building.• Nice music , bright windows, good vie...
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Observation on shops

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Observation on shops

  1. 1. Observation on shops in Chongqing By Angie Xu
  2. 2. SephoraInsights:• Colorful themes and neat display, which make the store really inviting• Fragrant smell, lots of “trial product”• Sales wear uniforms, but they follow the clients everywhere even if I was just look around• There are slogan outside “makeup tips”, but there are no relative tips inside
  3. 3. Watsons• A promotion booklet rack at the entrance, very open and clear;• Products are displayed very neatly and quite clear classification;• Sales give clients room to shop for themselves, but they also offer help if you ask;• Counter is at opposite side of entrance, and there are some snacks and small things at the counter for clients to choose if they are in a line.
  4. 4. Lanvazza• Very cozy western café, and it’s next to an old Chinese living building.• Nice music , bright windows, good views.• They sale ice cream and cock tail too.• There are glasses and tissues with theirLogo on.

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