Craig Mansfield, the Emergency Management Director of East Haddam, Connecticut, discussed how his town uses the Everbridge emergency notification system. The system allows East Haddam to quickly send messages to over 3,000 residents via multiple channels. During Tropical Storm Irene in 2011, daily updates were sent achieving confirmation rates of 4-17%. The system helped coordinate response efforts and keep residents informed during the widespread power outage. East Haddam finds the system saves time and payroll costs compared to manual notifications. They are happy with Everbridge and how it improves emergency communication.

1. Preparing for the Unexpected with
The Town of East Haddam, CT
Craig Mansfield
EMD, The Town of East Haddam, CT

2. Company Profile
Everbridge is the recognized leader in interactive communications and
mass notifications solutions with more than 1,000 customers worldwide
in all major industries and government sectors.
Founded 2002. 10th straight year of growth as the Market Leader
Locations North America: Los Angeles, Boston; Europe & Asia
Customers 1,000+ organizations; in 106 countries, serving 30m+ individuals
Delivery Scale Over 100 million+ messages per year
Infrastructure Elastic infrastructure model supported by multiple top-tier data centers and dual
operations centers, 100% redundancy

3. Agenda
Agenda
Part 1: Presentation
• Notification process best practices from The Town of East Haddam, CT
• How to prepare for the emergency no one thinks will happen
• How to use a mobile solution to your advantage as a part of your incident
response
Part 2: Q&A
Are you on Twitter? Follow us at @everbridge and
tweet insights with your friends during the webinar
using the hashtag #everbridge
3

4. Craig Mansfield
Emergency Management Director
The Town of East Haddam, CT
4

5. Background
Craig Mansfield
East Haddam Emergency
Management Director
EMD since June 2005
BA – Business / Criminal
Justice from University of
New Haven
Background in Law
Enforcement and
Emergency Medical
Services
5

6. About East Haddam
• East Haddam is located in central CT
• Bordered by the CT river on one side
• 5th largest town (by geo) in CT at 57 sq miles
• Population of approx 9,000
• Fire and EMS dispatched through a regional dispatch center
• Part of a multi-town health district
• Mostly volunteer emergency responders for fire and EMS
• Large amount of open land including 5 large State parks
6

7. About the Emergency Management Staff
• Director and Assistant Director
Stipend Positions
• Representation from all Public Safety
Disciplines:
o Town Government
o Community groups
o Schools, etc.
• Group meets regularly
• Staff members are trained in Everbridge with neighboring
communities that can assist with broadcasts if needed
7

8. History with Everbridge
• Began using Everbridge December 2010
• Purchased as part of joint town / health district project
• Everbridge database contains approx 3,300 phone numbers
(business / residential)
• As of today approx 700 residents
have completed opt-in process
• East Haddam continues to
publicize program – Tax mailer
going out July 2012
8

9. Who Uses Everbridge?
• Emergency Management
• East Haddam Ambulance
• East Haddam CERT Team
• Town Government
• Civic / Community Groups
9

10. Why use an Emergency Notification
System?
• Assist us in communicating to the community in a
quick and efficient manner
• Allows for sending same message to multiple paths
(Cell, home, email, text)
• Track receipt / confirmation that message was
received
• Allows resident to sign up for the alerts they choose
to receive
10

11. How is the System Used?
• Emergencies and non emergency messages
• Group notification
o Meetings, closures, etc.
• Examples of non emergency alerts we have allowed resident
to sign up for:
Severe Weather Warnings Public Works Projects in Your Area
Road Closures/Traffic Alerts Non-Emergency Health Information
Closures Neighborhood Crime Watch Alerts
School and Government Closings Community News and Events
11

12. Key Functionality:
• System is very easy-to-use
• Ability to choose who and when you send a message to
• Geo-mapping function
• Pre recorded messages capabilities for reoccurring incidents
(i.e. bridge closure)
• Ability to customize maps for unique geographical situations
(i.e. shared zip codes)
• Multi-layer authorizations functionality to set-up access rights
• Conference call function
• Mobile application
12

13. Time/cost Savings with Everbridge?
• Ability for one person to send out message to large
number of people at once
• Example:
o Eliminates payroll cost and time when doing notifications
for things such as government office closings
• Conference call function saves travel cost for meetings
13

14. Tropical Storm Irene August 27, 2011
Storm Overview
• Began during the overnight hours of Saturday Aug 27th into Sunday Aug 28th
• Power outages started around day break on Sunday
• State of Emergency declared at approx 0800 hrs on Sunday
• 100% power outage for 2½ days
• 180 out of 212 roads were blocked by trees and wires
• The last road was cleared of wires / trees by local power company 5 days
after storm
• Power restores to the last group of East Haddam residents on Wednesday
Morning September 7th ( 11 days after storm)
• For approx 3 days Town lost all AT&T wireless coverage (major provider)
14

15. Tropical Storm Irene August 27, 2011
How did we use Everbridge
throughout the storm?
• Used to coordinate pre-storm
meetings with staff and CERT teams
• Pre storm message was sent out to
public on August 26th – received
approx 10 % confirmation
• Daily messages were sent out with
storm updates – confirmation rates
between 4-17%
• Messages were sent to specific areas
of town noting work being done or
issues specific to that area
15

16. Tropical Storm Irene August 27, 2011
How fast did message go out to public?
• All but one message completed sending to all 3,000+ numbers
in 1 hour or less
• One message that we sent did take approx 3 hours to complete
due to heavy load on system at time – Issue since corrected by
Everbridge infrastructure upgrades (Elastic Infrastructure
capabilities)
16

17. Tropical Storm Irene August 27, 2011
How did ENS help during the hurricane?
• Provided the community with a
consistent message
• Allowed us to communicate daily
progress to community
• Even though confirmation rates
were low, people provided
information to each other
throughout their neighborhoods
17

18. Other Notable Uses
• Search for a 68 year old male with dementia
• Major winter storm October 2011
18

19. Challenges
• Residential sign up
• Getting departments to remember to use the system
• Continue to increase usage
19

20. Closing
• Set up process with Everbridge was very efficient
• Very happy with Aware system and Everbridge
20

21. Demo
Chad Sanders
Senior Sales Engineer, Team Lead
Everbridge
21

22. Incident Notification Solutions Address
Common Communication Challenges
• Reduce miscommunications • Communicate quickly, easily,
and control rumors with and efficiently with large
accurate, consistent messages numbers of people in minutes,
not hours, making sure that the
• Satisfy regulatory lines of communication are open
requirements with extensive and
complete reporting of • Receive feedback from your
communication attempts and messages by using polling
two-way acknowledgements from capabilities
recipients
• Ensure two-way
• Deliver refined, prepared, communications to get
timed messages to each pre- feedback from message
designated audience group, by receivers
scenario
22

23. Everbridge Advantages
Existing Notification Vendor’s
Infrastructure:
• Static algorithms based on capacity
limitations, not actual call volumes
during a disaster
- Failure-prone from unexpected
volumes of message output
- No ability to burst to meet wide-scale
system usage
The Everbridge Advantage:
• Near-infinite scale achieved
- Multiple redundant VoiP & PSTN
providers
- Elastic capacity accommodates
highest volume of outbound calls in
the industry

24. Slide 23
E19 Should it
E6x00SATA, 6/22/2012
E20 should it say Existing or Previous? Who is presenting this slide? If it's from the customer it comes across as though they are still use
the previous system
E6x00SATA, 6/22/2012

25. Advanced Connectivity for a Mobile World
• Communicate from anywhere, • Support for popular mobile
under any circumstances or platforms (Apple iOS, Android, &
conditions BlackBerry)
• Low-bandwidth optimized to
ensure delivery in adverse
conditions
24

26. Contact Information
Thank you for joining us today!
Craig Mansfield
860-873-5103
cmansfield@easthaddam.org
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