Preparing for the Unexpected with    The Town of East Haddam, CT                                  Craig Mansfield         ...
Company ProfileEverbridge is the recognized leader in interactive communications andmass notifications solutions with more...
AgendaAgendaPart 1: Presentation•     Notification process best practices from The Town of East Haddam, CT•     How to pre...
Craig MansfieldEmergency Management DirectorThe Town of East Haddam, CT                                4
BackgroundCraig Mansfield  East Haddam Emergency  Management Director  EMD since June 2005  BA – Business / Criminal  Just...
About East Haddam• East Haddam is located in central CT• Bordered by the CT river on one side• 5th largest town (by geo) i...
About the Emergency Management Staff                           • Director and Assistant Director                          ...
History with Everbridge• Began using Everbridge December 2010• Purchased as part of joint town / health district project• ...
Who Uses Everbridge?• Emergency Management• East Haddam Ambulance• East Haddam CERT Team                          • Town G...
Why use an Emergency NotificationSystem?• Assist us in communicating to the community in a  quick and efficient manner• Al...
How is the System Used?• Emergencies and non emergency messages• Group notification   o Meetings, closures, etc.• Examples...
Key Functionality:• System is very easy-to-use• Ability to choose who and when you send a message to• Geo-mapping function...
Time/cost Savings with Everbridge?• Ability for one person to send out message to large  number of people at once• Example...
Tropical Storm Irene August 27, 2011Storm Overview  • Began during the overnight hours of Saturday Aug 27th into Sunday Au...
Tropical Storm Irene August 27, 2011How did we use Everbridgethroughout the storm?  • Used to coordinate pre-storm    meet...
Tropical Storm Irene August 27, 2011How fast did message go out to public?  • All but one message completed sending to all...
Tropical Storm Irene August 27, 2011How did ENS help during the hurricane?  • Provided the community with a    consistent ...
Other Notable Uses• Search for a 68 year old male with dementia• Major winter storm October 2011                          ...
Challenges• Residential sign up• Getting departments to remember to use the system• Continue to increase usage            ...
Closing• Set up process with Everbridge was very efficient• Very happy with Aware system and Everbridge                   ...
Demo       Chad Sanders       Senior Sales Engineer, Team Lead       Everbridge                                          21
Incident Notification Solutions AddressCommon Communication Challenges • Reduce miscommunications        • Communicate qui...
Everbridge AdvantagesExisting Notification Vendor’sInfrastructure: • Static algorithms based on capacity   limitations, no...
Slide 23E19        Should it           E6x00SATA, 6/22/2012E20        should it say Existing or Previous? Who is presentin...
Advanced Connectivity for a Mobile World• Communicate from anywhere,   • Support for popular mobile under any circumstance...
Contact InformationThank you for joining us today!Craig Mansfield860-873-5103cmansfield@easthaddam.org                    ...
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Preparing for the Unexpected with The Town of East Haddam, CT

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Notification process best practices from The Town of East Haddam, CT
How to prepare for the emergency no one thinks will happen
How to use a mobile solution to your advantage as a part of your incident response

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Preparing for the Unexpected with The Town of East Haddam, CT

  1. 1. Preparing for the Unexpected with The Town of East Haddam, CT Craig Mansfield EMD, The Town of East Haddam, CT
  2. 2. Company ProfileEverbridge is the recognized leader in interactive communications andmass notifications solutions with more than 1,000 customers worldwidein all major industries and government sectors. Founded 2002. 10th straight year of growth as the Market Leader Locations North America: Los Angeles, Boston; Europe & Asia Customers 1,000+ organizations; in 106 countries, serving 30m+ individuals Delivery Scale Over 100 million+ messages per year Infrastructure Elastic infrastructure model supported by multiple top-tier data centers and dual operations centers, 100% redundancy
  3. 3. AgendaAgendaPart 1: Presentation• Notification process best practices from The Town of East Haddam, CT• How to prepare for the emergency no one thinks will happen• How to use a mobile solution to your advantage as a part of your incident responsePart 2: Q&AAre you on Twitter? Follow us at @everbridge andtweet insights with your friends during the webinarusing the hashtag #everbridge 3
  4. 4. Craig MansfieldEmergency Management DirectorThe Town of East Haddam, CT 4
  5. 5. BackgroundCraig Mansfield East Haddam Emergency Management Director EMD since June 2005 BA – Business / Criminal Justice from University of New Haven Background in Law Enforcement and Emergency Medical Services 5
  6. 6. About East Haddam• East Haddam is located in central CT• Bordered by the CT river on one side• 5th largest town (by geo) in CT at 57 sq miles• Population of approx 9,000• Fire and EMS dispatched through a regional dispatch center• Part of a multi-town health district• Mostly volunteer emergency responders for fire and EMS• Large amount of open land including 5 large State parks 6
  7. 7. About the Emergency Management Staff • Director and Assistant Director Stipend Positions • Representation from all Public Safety Disciplines: o Town Government o Community groups o Schools, etc. • Group meets regularly • Staff members are trained in Everbridge with neighboring communities that can assist with broadcasts if needed 7
  8. 8. History with Everbridge• Began using Everbridge December 2010• Purchased as part of joint town / health district project• Everbridge database contains approx 3,300 phone numbers (business / residential)• As of today approx 700 residents have completed opt-in process• East Haddam continues to publicize program – Tax mailer going out July 2012 8
  9. 9. Who Uses Everbridge?• Emergency Management• East Haddam Ambulance• East Haddam CERT Team • Town Government • Civic / Community Groups 9
  10. 10. Why use an Emergency NotificationSystem?• Assist us in communicating to the community in a quick and efficient manner• Allows for sending same message to multiple paths (Cell, home, email, text)• Track receipt / confirmation that message was received• Allows resident to sign up for the alerts they choose to receive 10
  11. 11. How is the System Used?• Emergencies and non emergency messages• Group notification o Meetings, closures, etc.• Examples of non emergency alerts we have allowed resident to sign up for: Severe Weather Warnings Public Works Projects in Your Area Road Closures/Traffic Alerts Non-Emergency Health Information Closures Neighborhood Crime Watch Alerts School and Government Closings Community News and Events 11
  12. 12. Key Functionality:• System is very easy-to-use• Ability to choose who and when you send a message to• Geo-mapping function• Pre recorded messages capabilities for reoccurring incidents (i.e. bridge closure)• Ability to customize maps for unique geographical situations (i.e. shared zip codes)• Multi-layer authorizations functionality to set-up access rights• Conference call function• Mobile application 12
  13. 13. Time/cost Savings with Everbridge?• Ability for one person to send out message to large number of people at once• Example: o Eliminates payroll cost and time when doing notifications for things such as government office closings• Conference call function saves travel cost for meetings 13
  14. 14. Tropical Storm Irene August 27, 2011Storm Overview • Began during the overnight hours of Saturday Aug 27th into Sunday Aug 28th • Power outages started around day break on Sunday • State of Emergency declared at approx 0800 hrs on Sunday • 100% power outage for 2½ days • 180 out of 212 roads were blocked by trees and wires • The last road was cleared of wires / trees by local power company 5 days after storm • Power restores to the last group of East Haddam residents on Wednesday Morning September 7th ( 11 days after storm) • For approx 3 days Town lost all AT&T wireless coverage (major provider) 14
  15. 15. Tropical Storm Irene August 27, 2011How did we use Everbridgethroughout the storm? • Used to coordinate pre-storm meetings with staff and CERT teams • Pre storm message was sent out to public on August 26th – received approx 10 % confirmation • Daily messages were sent out with storm updates – confirmation rates between 4-17% • Messages were sent to specific areas of town noting work being done or issues specific to that area 15
  16. 16. Tropical Storm Irene August 27, 2011How fast did message go out to public? • All but one message completed sending to all 3,000+ numbers in 1 hour or less • One message that we sent did take approx 3 hours to complete due to heavy load on system at time – Issue since corrected by Everbridge infrastructure upgrades (Elastic Infrastructure capabilities) 16
  17. 17. Tropical Storm Irene August 27, 2011How did ENS help during the hurricane? • Provided the community with a consistent message • Allowed us to communicate daily progress to community • Even though confirmation rates were low, people provided information to each other throughout their neighborhoods 17
  18. 18. Other Notable Uses• Search for a 68 year old male with dementia• Major winter storm October 2011 18
  19. 19. Challenges• Residential sign up• Getting departments to remember to use the system• Continue to increase usage 19
  20. 20. Closing• Set up process with Everbridge was very efficient• Very happy with Aware system and Everbridge 20
  21. 21. Demo Chad Sanders Senior Sales Engineer, Team Lead Everbridge 21
  22. 22. Incident Notification Solutions AddressCommon Communication Challenges • Reduce miscommunications • Communicate quickly, easily, and control rumors with and efficiently with large accurate, consistent messages numbers of people in minutes, not hours, making sure that the • Satisfy regulatory lines of communication are open requirements with extensive and complete reporting of • Receive feedback from your communication attempts and messages by using polling two-way acknowledgements from capabilities recipients • Ensure two-way • Deliver refined, prepared, communications to get timed messages to each pre- feedback from message designated audience group, by receivers scenario 22
  23. 23. Everbridge AdvantagesExisting Notification Vendor’sInfrastructure: • Static algorithms based on capacity limitations, not actual call volumes during a disaster - Failure-prone from unexpected volumes of message output - No ability to burst to meet wide-scale system usageThe Everbridge Advantage: • Near-infinite scale achieved - Multiple redundant VoiP & PSTN providers - Elastic capacity accommodates highest volume of outbound calls in the industry
  24. 24. Slide 23E19 Should it E6x00SATA, 6/22/2012E20 should it say Existing or Previous? Who is presenting this slide? If its from the customer it comes across as though they are still use the previous system E6x00SATA, 6/22/2012
  25. 25. Advanced Connectivity for a Mobile World• Communicate from anywhere, • Support for popular mobile under any circumstances or platforms (Apple iOS, Android, & conditions BlackBerry)• Low-bandwidth optimized to ensure delivery in adverse conditions 24
  26. 26. Contact InformationThank you for joining us today!Craig Mansfield860-873-5103cmansfield@easthaddam.org Everbridge Resources On-Demand Webinars: www.everbridge.com/webinars White papers, case studies and moreReminder www.everbridge.com/resourcesEverbridge Insights webinarsqualify for Continuing EducationActivity Points (CEAPs) for DRII Follow us:certifications. Visit www.drii.orgto register your credit. www.everbridge.com/blog @everbridgeItem Number (Schedule II): 26.3Activity Group: A facebook.com/everbridgeinc1 Point for each webinar

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