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We know how people should react in a crisis, but how do they really—and why? Why do people continue to live in high-risk areas? Why don’t people prepare for disasters or take emergency measures when they should? All of us have been confounded by these questions at some point. Dr. Matthew “Disaster Man” Davis delves into the psychology of disasters: how people view their risk, how they respond during and after crises, the obstacles to preparedness and action, and what we can do to factor these realities into our planning.