Session VI Effective early detection surveillance requires that every incursion of an exotic disease, or emergence of a novel disease is detected early enough to be affordably and rapidly controlled and eradicated. To achieve this, the entire animal population must be under constant surveillance, and significant or unusual disease events promptly and effectively investigated. Even in high-income, but especially in low- and middle-income countries, government animal health services alone are not able to meet these stringent demands. Private sector participation in disease surveillance is required, but currently levels of active participation and collaboration with government surveillance efforts vary greatly between production sectors. This presentation is based on some of the work of the 5-year USAID-funded TRANSFORM project being undertaken in Vietnam and Indonesia, which aims to develop sustainable market-driven risk mitigation approaches for transboundary animal diseases, including through improved early detection capacity.