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OUTLOOK 2015 
Brussels, December 2014
Agenda 
The economic situation in a nutshell 
Can innovation stimulate productivity? 
Open discussion
Caroline Ven 
ECONOMIC SITUATION
Global stagnation? 
Belgium – stuck in the middle 
Outlook & risks
Global stagnation?
Global growth is underperforming 
World GDP growth, in %
Slowdown in emerging markets 
10 
8 
6 
4 
2 
0 
-2 
-4 
World 
Advanced economies 
Emerging market and developing economies
Eurozone is lagging behind 
4 
3 
2 
1 
0 
-1 
-2 
-3 
-4 
-5 
2007 2008 2009 2010 2011 2012 2013 2014 
% GDP YoY 
Euro area 
United States
Increasing risk 3th consecutive recession 
eurozone 
Confidence manufacturing industry, 50= neutral 
Confidence manufacturing industry, 50 = neutral
Diverging demand patterns 
Non-residential investment 
per capita 
Index, 2005=100 
Private consumption 
per capita 
Index, 2005=100
Reflected on the labour market 
Unemployment rate in %
Combatting deflationary risk 
Inflation, consumer prices in % YoY 
6 
5 
4 
3 
2 
1 
0 
-1 
-2 
-3 
Euro area 
Japan 
United States
Commodity prices Effective exchange 
rate euro
Monetary policy 
Central bank total assets Policy rates 
60 
50 
40 
30 
20 
10 
0 
% of 2008 GDP 
ECB 
Federal Reserve 
Bank of Japan 
2007 2008 2009 2010 2011 2012 2013 2014
Less restrictive fiscal policy ahead 
Improvement in underlying primary balance 
% of potential output
Long-term interest rates 
0 
1 
2 
3 
4 
5 
6 
7 
8 
Jan-08 
Aug-08 
Mar-09 
Oct-09 
May-10 
Dec-10 
Jul-11 
Feb-12 
Sep-12 
Apr-13 
Nov-13 
Jun-14 
Belgium Germany Spain 
France Italy Netherlands 
0 
1 
2 
3 
4 
5 
6 
01/01/2008 
01/10/2008 
01/07/2009 
01/04/2010 
01/01/2011 
01/10/2011 
01/07/2012 
01/04/2013 
01/01/2014 
01/10/2014 
Germany UK US Japan
Belgium: 
Stuck in the middle
Economic growth 
6 
4 
2 
0 
-2 
-4 
-6 
-8 
2007 2008 2009 2010 2011 2012 2013 2014 
in % 
België Nederland Duitsland Frankrijk eurozone
-35 
-30 
-25 
-20 
-15 
-10 
-5 
0 
5 
10 
Jan-07 
Jun-07 
Nov-07 
Apr-08 
Sep-08 
Feb-09 
Jul-09 
Dec-09 
May-10 
Oct-10 
Mar-11 
Aug-11 
Jan-12 
Jun-12 
Nov-12 
Apr-13 
Sep-13 
Feb-14 
Jul-14 
producers 
consumers 
Confidence indicators
Capacity utilization 
industry 
in % 
69 
71 
73 
75 
77 
79 
81 
83 
85 
1/1/2007 
1/1/2008 
1/1/2009 
1/1/2010 
1/1/2011 
1/1/2012 
1/1/2013 
1/1/2014 
-15 
-10 
-5 
0 
5 
10 
15 
1/1/2007 
1/1/2008 
1/1/2009 
1/1/2010 
1/1/2011 
1/1/2012 
1/1/2013 
1/1/2014 
Business investment 
in % yoy
Improving competitiveness 
Wage handicap with 3 trading partners 
112 
110 
108 
106 
104 
102 
100 
98 
96 
94 
92 
1996 
1997 
1998 
1999 
2000 
2001 
2002 
2003 
2004 
2005 
2006 
2007 
2008 
2009 
2010 
2011 
2012 
2013 
2014 
2015 
Unit labour cost Productivity per employee
Labour market 
Unemployment rate Employment outlook 
10 
5 
0 
-5 
-10 
-15 
-20 
-25 
-30 
-35 
-40 
7/1/2007 
3/1/2008 
11/1/2008 
7/1/2009 
3/1/2010 
11/1/2010 
7/1/2011 
3/1/2012 
11/1/2012 
7/1/2013 
3/1/2014 
16 
14 
12 
10 
8 
6 
4 
2 
0 
Euro area 
Belgium 
Germany 
France 
Netherlands 
2007 2008 2009 2010 2011 2012 2013 2014
Disposableincome, savings and 
consumption of households 
Private consumption, % yoy in volume 
Real disposable income of households % yoy 
Savings rate of households (% disposable income, rhs)
Inflation (YoY, in %) 
Underlying inflation Energy products Other components Consumer prices
Public finances 
2 
0 
-2 
-4 
-6 
-8 
General government net 
balance (% GDP) 
Belgium Netherlands 
Germany France 
eurozone 
110 
100 
90 
80 
70 
60 
50 
40 
Gross debt (% GDP) 
Belgium Netherlands 
Germany France 
eurozone
Outlook & risks
Global outlook 
104 
102 
100 
98 
96 
94 
92 
90 
Jan- 
2008 
Jan- 
2009 
Jan- 
2010 
Jan- 
2011 
Jan- 
2012 
Jan- 
2013 
Jan- 
2014 
OECD leading indicator 
United States 
Euro area 
Japan 
China
Growth projections (OECD) 
GDP 
Volume, % change
Belgium 
2013 2014 2015 
Real GDP (yoy, %) 0,3 0,9 0,9 
CPI (yoy, %) 1,2 0,6 0,9 
General govt balance (% GDP) -2,6 -2,5 -2,3 
Employment (yoy, %) -0,3 0,2 0,4 
Unemployment rate (%) 8,4 8,5 8,3
Major risks 
Geopolitical 
tensions 
Financial 
turmoil 
Fiscal & 
monetary 
stance 
Social unrest
Themes for discussion 
• Do these macroeconomic figures correspond with firm 
level developments? How coping with low growth 
levels? 
• Low interest rates should stimulate investment. Is this 
the case? 
• What additional policy measures are necessary in 
order to stimulate private investment?
Walter Vermeeren, Nova Relocation Group 
REFLECTIONS
Geert Janssens 
INNOVATION & PRODUCTIVITY
Productivity? 
The winning 
combination 
Innovation Conclusions
Productivity
Contributions to world GDP 
Source: McKinsey Global Institute
A first conclusion… 
Productivity is not everything, 
but it is almost everything. 
A country’s ability to improve its standard of 
living over time, depends entirely on its ability 
to raise its output per worker. 
Paul Krugman, The Age of Diminishing Expectations (1994)
But…two major caveats 
1. Sometimes, productivity growth is artificial
Labour productivity in more detail 
GDP per 
hour 
Annual 
hours 
GDP per 
employee 
Employment 
rate 
Corrected 
GDP 
United States 57,0 1.788 101.895 67,4 67.451 
Netherlands 50,9 1.383 70.328 74,9 58.707 
Belgium 50,8 1.572 79.834 61,8 51.389 
Germany 49,2 1.393 68.528 73,1 54.104 
France 49,1 1.489 73.174 64,0 50.192 
Source: VKW Metena (Oecd-data)
Labour productivity growth 
4,5 
4 
3,5 
3 
2,5 
2 
1,5 
1 
0,5 
0 
-0,5 
GDP per hour 
-------- Belgium 
-------- Germany 
-------- France 
-------- Netherlands 
1971 1975 1979 1983 1987 1991 1995 1999 2003 2007 2011 
Source: Oecd
But…two major caveats 
1. Sometimes, productivity growth is artificial 
2. Measuring productivity is like chasing ghosts 
because we have to distinguish between 
different factors of contribution
Sources of growth 
2003-2007 (Belgium) 
+3,4% 
Labour 
0,7 pp 
Volume 
0,5 pp 
Quality 
0,2 pp 
Non-labour 
1,1 pp 
Capital 
0,7 pp 
ICT 
0,4 pp 
TFP 
1,5 pp 
Source: The conference Board
Average TFP growth, 2008-2013 
Greece 
Belgium 
Spain 
France 
Italy 
Finland 
Euro area 
Netherlands 
Source: The Conference Board 
-0,2 
-0,8 
-0,7 
-0,7 
-1,4 
-1,2 
-1,7 
-3,4 
-4,0 
Germany
The winning 
combination
The winning combination 
Productivity 
Competition 
Jobcreation
Why productivity growth creates jobs 
Profit dividends, reserves jobs 
Investments new products jobs 
Lower prices consumption jobs 
Wages consumption jobs 
Productivity gains – where do they go to?
Evolution market shares (1) 
Evolution market shares - Belgium (2007=100) 
101,7 
102,4 
Source: VKW Metena (Oecd-data) 
119,6 119,8 
113,5 
109,7 
109,5 
108,7 
110,0 
106,9 
105,8 
103,2 
99,7 
100,0 
101,4 
101,2 
101,7 
120 
110 
100 
90 
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 
Index (2007=100) 
Year
Evolution market shares (2) 
118,0 
116,0 
114,0 
112,0 
110,0 
108,0 
106,0 
104,0 
102,0 
100,0 
98,0 
2007 2008 2009 2010 2011 2012 2013 
Belgium 
Germany 
France 
Netherlands 
EU-3 
• Productmix = + 
• Geographical mix = - - - 
Source: VKW Metena (Oecd-data)
Innovation
Business R&D as % of Value-added 
0,61 
0,43 
1,03 
1,91 
1,79 
2,59 
2,47 
3,26 
3,26 
3,07 
3,78 
4,33 
4,93 
Korea 
Finland 
Sweden 
United States 
Germany 
Switzerland 
France 
Belgium 
Netherlands 
United Kingdom 
Spain 
Turkey 
Greece
Share of R&D by foreign owned companies 
Electronic apparatus 88,4 
Precision instruments 62,1 
Electrical machines 61,6 
Chemical products 54,9 
Services 50,1 
Machines 32,1 
Total 53,8 
Source: FOD Wetenschapsbeleid, Planbureau
Innovation scoreboard (bottom 5) 
0,0 
20,0 
40,0 
60,0 
80,0 
81,7 
100,0 
120,0 
119,6 
124,9 
140,0 
160,0 
Public R&D expenditures 
Trademarks 
Patenting firms less 5y old 
Networks (autonomous systems) 
Wireless broadband 
23,7 
44,8 
71,4 
87,1 
158,3 
129,8 
156,0 
OECD Belgium
The trouble with innovative Belgium? 
• Restructuring and capital deepening at its limits 
• Cost structure 
– wages 
– Energy 
– Administrative burden,… 
• Lack of competition
Cumulative price increases 1996-2011 
Belgium Neighbours 
Food 40,1 25,8 
Electricity 100,5 86,0 
Fuel 96,0 89,9 
Recreation 11,7 0,1 
Horeca 49,2 35,4 
Clothing 8,2 4,3 
Communication -17,9 -28,8 
Total 35,2 27,9 
Source: Planning Bureau
The trouble with innovative Belgium? 
• Restructuring and capital deepening at its limits 
• Cost structure 
– wages 
– Energy 
– Administrative burden,… 
• Lack of competition 
• Low specialization in innovative sectors like ICT
ICT and high tech sectors under performing
The trouble with innovative Belgium? 
• Restructuring and capital deepening at its limits 
• Cost structure 
– wages 
– Energy 
– Administrative burden,… 
• Lack of competition 
• Low specialization in innovative sectors like ICT 
• Infrastructure: transport and education
Conclusions
More innovative culture? 
• Cost structure 
• Competition policy (services, semi-public 
sector) 
• Administrative efficiency 
• Fiscal stability 
• Attractiveness scientific and technical jobs 
• Infrastructure 
• Getting prepared for a new wave
Taxi-sector 
Rijscholen 
…? 
Architectuur 
Stadsplanning 
Auto-industrie 
Transport & 
logistiek 
Verzekeringen 
Werkcultuur 
Alcohol 
consumptie
Themes for discussion 
• Do you still see in your company opportunities for 
growth? Where and how? Proces innovation? New 
products? New markets? 
• How can you stimulate a culture of creativity and 
innovation in your company? 
• Which things have to change in order to get such a 
culture?
Paul Roberts, Cartamundi 
REFLECTIONS
Open discussion & networking!
Thank you:
Hope seeing you again at VKW 
Save the date : 
February 5th 2015 
VKW Talks 
‘Toekomstgericht Ondernemen’ 
VKW Brabant

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Outlook 2015: Stimulating Productivity and Innovation

  • 1. OUTLOOK 2015 Brussels, December 2014
  • 2. Agenda The economic situation in a nutshell Can innovation stimulate productivity? Open discussion
  • 4. Global stagnation? Belgium – stuck in the middle Outlook & risks
  • 6. Global growth is underperforming World GDP growth, in %
  • 7. Slowdown in emerging markets 10 8 6 4 2 0 -2 -4 World Advanced economies Emerging market and developing economies
  • 8. Eurozone is lagging behind 4 3 2 1 0 -1 -2 -3 -4 -5 2007 2008 2009 2010 2011 2012 2013 2014 % GDP YoY Euro area United States
  • 9. Increasing risk 3th consecutive recession eurozone Confidence manufacturing industry, 50= neutral Confidence manufacturing industry, 50 = neutral
  • 10. Diverging demand patterns Non-residential investment per capita Index, 2005=100 Private consumption per capita Index, 2005=100
  • 11. Reflected on the labour market Unemployment rate in %
  • 12. Combatting deflationary risk Inflation, consumer prices in % YoY 6 5 4 3 2 1 0 -1 -2 -3 Euro area Japan United States
  • 13. Commodity prices Effective exchange rate euro
  • 14. Monetary policy Central bank total assets Policy rates 60 50 40 30 20 10 0 % of 2008 GDP ECB Federal Reserve Bank of Japan 2007 2008 2009 2010 2011 2012 2013 2014
  • 15. Less restrictive fiscal policy ahead Improvement in underlying primary balance % of potential output
  • 16. Long-term interest rates 0 1 2 3 4 5 6 7 8 Jan-08 Aug-08 Mar-09 Oct-09 May-10 Dec-10 Jul-11 Feb-12 Sep-12 Apr-13 Nov-13 Jun-14 Belgium Germany Spain France Italy Netherlands 0 1 2 3 4 5 6 01/01/2008 01/10/2008 01/07/2009 01/04/2010 01/01/2011 01/10/2011 01/07/2012 01/04/2013 01/01/2014 01/10/2014 Germany UK US Japan
  • 17. Belgium: Stuck in the middle
  • 18. Economic growth 6 4 2 0 -2 -4 -6 -8 2007 2008 2009 2010 2011 2012 2013 2014 in % België Nederland Duitsland Frankrijk eurozone
  • 19. -35 -30 -25 -20 -15 -10 -5 0 5 10 Jan-07 Jun-07 Nov-07 Apr-08 Sep-08 Feb-09 Jul-09 Dec-09 May-10 Oct-10 Mar-11 Aug-11 Jan-12 Jun-12 Nov-12 Apr-13 Sep-13 Feb-14 Jul-14 producers consumers Confidence indicators
  • 20. Capacity utilization industry in % 69 71 73 75 77 79 81 83 85 1/1/2007 1/1/2008 1/1/2009 1/1/2010 1/1/2011 1/1/2012 1/1/2013 1/1/2014 -15 -10 -5 0 5 10 15 1/1/2007 1/1/2008 1/1/2009 1/1/2010 1/1/2011 1/1/2012 1/1/2013 1/1/2014 Business investment in % yoy
  • 21. Improving competitiveness Wage handicap with 3 trading partners 112 110 108 106 104 102 100 98 96 94 92 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Unit labour cost Productivity per employee
  • 22. Labour market Unemployment rate Employment outlook 10 5 0 -5 -10 -15 -20 -25 -30 -35 -40 7/1/2007 3/1/2008 11/1/2008 7/1/2009 3/1/2010 11/1/2010 7/1/2011 3/1/2012 11/1/2012 7/1/2013 3/1/2014 16 14 12 10 8 6 4 2 0 Euro area Belgium Germany France Netherlands 2007 2008 2009 2010 2011 2012 2013 2014
  • 23. Disposableincome, savings and consumption of households Private consumption, % yoy in volume Real disposable income of households % yoy Savings rate of households (% disposable income, rhs)
  • 24. Inflation (YoY, in %) Underlying inflation Energy products Other components Consumer prices
  • 25. Public finances 2 0 -2 -4 -6 -8 General government net balance (% GDP) Belgium Netherlands Germany France eurozone 110 100 90 80 70 60 50 40 Gross debt (% GDP) Belgium Netherlands Germany France eurozone
  • 27. Global outlook 104 102 100 98 96 94 92 90 Jan- 2008 Jan- 2009 Jan- 2010 Jan- 2011 Jan- 2012 Jan- 2013 Jan- 2014 OECD leading indicator United States Euro area Japan China
  • 28. Growth projections (OECD) GDP Volume, % change
  • 29. Belgium 2013 2014 2015 Real GDP (yoy, %) 0,3 0,9 0,9 CPI (yoy, %) 1,2 0,6 0,9 General govt balance (% GDP) -2,6 -2,5 -2,3 Employment (yoy, %) -0,3 0,2 0,4 Unemployment rate (%) 8,4 8,5 8,3
  • 30. Major risks Geopolitical tensions Financial turmoil Fiscal & monetary stance Social unrest
  • 31. Themes for discussion • Do these macroeconomic figures correspond with firm level developments? How coping with low growth levels? • Low interest rates should stimulate investment. Is this the case? • What additional policy measures are necessary in order to stimulate private investment?
  • 32. Walter Vermeeren, Nova Relocation Group REFLECTIONS
  • 33. Geert Janssens INNOVATION & PRODUCTIVITY
  • 34.
  • 35. Productivity? The winning combination Innovation Conclusions
  • 37. Contributions to world GDP Source: McKinsey Global Institute
  • 38. A first conclusion… Productivity is not everything, but it is almost everything. A country’s ability to improve its standard of living over time, depends entirely on its ability to raise its output per worker. Paul Krugman, The Age of Diminishing Expectations (1994)
  • 39. But…two major caveats 1. Sometimes, productivity growth is artificial
  • 40. Labour productivity in more detail GDP per hour Annual hours GDP per employee Employment rate Corrected GDP United States 57,0 1.788 101.895 67,4 67.451 Netherlands 50,9 1.383 70.328 74,9 58.707 Belgium 50,8 1.572 79.834 61,8 51.389 Germany 49,2 1.393 68.528 73,1 54.104 France 49,1 1.489 73.174 64,0 50.192 Source: VKW Metena (Oecd-data)
  • 41. Labour productivity growth 4,5 4 3,5 3 2,5 2 1,5 1 0,5 0 -0,5 GDP per hour -------- Belgium -------- Germany -------- France -------- Netherlands 1971 1975 1979 1983 1987 1991 1995 1999 2003 2007 2011 Source: Oecd
  • 42. But…two major caveats 1. Sometimes, productivity growth is artificial 2. Measuring productivity is like chasing ghosts because we have to distinguish between different factors of contribution
  • 43.
  • 44. Sources of growth 2003-2007 (Belgium) +3,4% Labour 0,7 pp Volume 0,5 pp Quality 0,2 pp Non-labour 1,1 pp Capital 0,7 pp ICT 0,4 pp TFP 1,5 pp Source: The conference Board
  • 45. Average TFP growth, 2008-2013 Greece Belgium Spain France Italy Finland Euro area Netherlands Source: The Conference Board -0,2 -0,8 -0,7 -0,7 -1,4 -1,2 -1,7 -3,4 -4,0 Germany
  • 47. The winning combination Productivity Competition Jobcreation
  • 48. Why productivity growth creates jobs Profit dividends, reserves jobs Investments new products jobs Lower prices consumption jobs Wages consumption jobs Productivity gains – where do they go to?
  • 49. Evolution market shares (1) Evolution market shares - Belgium (2007=100) 101,7 102,4 Source: VKW Metena (Oecd-data) 119,6 119,8 113,5 109,7 109,5 108,7 110,0 106,9 105,8 103,2 99,7 100,0 101,4 101,2 101,7 120 110 100 90 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Index (2007=100) Year
  • 50. Evolution market shares (2) 118,0 116,0 114,0 112,0 110,0 108,0 106,0 104,0 102,0 100,0 98,0 2007 2008 2009 2010 2011 2012 2013 Belgium Germany France Netherlands EU-3 • Productmix = + • Geographical mix = - - - Source: VKW Metena (Oecd-data)
  • 52. Business R&D as % of Value-added 0,61 0,43 1,03 1,91 1,79 2,59 2,47 3,26 3,26 3,07 3,78 4,33 4,93 Korea Finland Sweden United States Germany Switzerland France Belgium Netherlands United Kingdom Spain Turkey Greece
  • 53. Share of R&D by foreign owned companies Electronic apparatus 88,4 Precision instruments 62,1 Electrical machines 61,6 Chemical products 54,9 Services 50,1 Machines 32,1 Total 53,8 Source: FOD Wetenschapsbeleid, Planbureau
  • 54. Innovation scoreboard (bottom 5) 0,0 20,0 40,0 60,0 80,0 81,7 100,0 120,0 119,6 124,9 140,0 160,0 Public R&D expenditures Trademarks Patenting firms less 5y old Networks (autonomous systems) Wireless broadband 23,7 44,8 71,4 87,1 158,3 129,8 156,0 OECD Belgium
  • 55. The trouble with innovative Belgium? • Restructuring and capital deepening at its limits • Cost structure – wages – Energy – Administrative burden,… • Lack of competition
  • 56. Cumulative price increases 1996-2011 Belgium Neighbours Food 40,1 25,8 Electricity 100,5 86,0 Fuel 96,0 89,9 Recreation 11,7 0,1 Horeca 49,2 35,4 Clothing 8,2 4,3 Communication -17,9 -28,8 Total 35,2 27,9 Source: Planning Bureau
  • 57. The trouble with innovative Belgium? • Restructuring and capital deepening at its limits • Cost structure – wages – Energy – Administrative burden,… • Lack of competition • Low specialization in innovative sectors like ICT
  • 58. ICT and high tech sectors under performing
  • 59. The trouble with innovative Belgium? • Restructuring and capital deepening at its limits • Cost structure – wages – Energy – Administrative burden,… • Lack of competition • Low specialization in innovative sectors like ICT • Infrastructure: transport and education
  • 61. More innovative culture? • Cost structure • Competition policy (services, semi-public sector) • Administrative efficiency • Fiscal stability • Attractiveness scientific and technical jobs • Infrastructure • Getting prepared for a new wave
  • 62. Taxi-sector Rijscholen …? Architectuur Stadsplanning Auto-industrie Transport & logistiek Verzekeringen Werkcultuur Alcohol consumptie
  • 63. Themes for discussion • Do you still see in your company opportunities for growth? Where and how? Proces innovation? New products? New markets? • How can you stimulate a culture of creativity and innovation in your company? • Which things have to change in order to get such a culture?
  • 65. Open discussion & networking!
  • 67. Hope seeing you again at VKW Save the date : February 5th 2015 VKW Talks ‘Toekomstgericht Ondernemen’ VKW Brabant