Walt Disney Corporation Essay

Walt Disney Corporation Essay
Walt Disney, the creator of the Walt Disney Company, was famous for his ideas. He was named "an
idea man" because of his ability to think of great ideas. His ideas are what ultimately allowed him to
be successful in his career. Disney started his career as a hands–on cartoonist, but as his company
grew, he became a full time manager, organizer, inspirer and innovator. Disney was often called a
conceptual innovator because of his ability to simplify problems by synthesizing old ideas in ways
that no one had ever thought of before. Disney often inspired himself by past works and sometimes
borrowed ideas and ended up coming up with new and bold ideas. He would then make plans to
achieve these ideas, and delegated the work accordingly to ... Show more content on
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It is this attitude towards success that started to gave Disney his edge. Developing Innovation It
wasn't until the 1920's until Disney found his real edge against his competition. The New York Shop
of Max and Dave Fleischer which created cartoons such as Betty Boop and Popeye was Disney's
main competitor. During this time, the technology of sound was emerging and Disney saw great
potential. He innovated a way to synchronize sound and action which spawned "Steamboat Willie."
That movie propelled Disney way ahead of his competitors and ever since then, Disney spent his
career looking for the technology edge. One of Disney's greatest assets was his work ethic. He often
worked until midnight and demanded the same of his employees. However, Disney created a
corporate campus with airy rooms and air conditioning along with top furniture. He always
encouraged pranks among the staff and having a good laugh was important to the culture. Another
one of Disney's greatest assets was his ability to reinvent himself. When the success of "Snow
White" occurred, Disney's employees had high expectations that Disney could not fulfill. His
employees went on strike and Disney became shattered. Out of the darkness, Disney reinvented
himself and started his inspiration and ideas for Disneyland and emerged himself into the
development of theme parks. Disney was often criticized as being unoriginal because his cartoons
tended to be simplified versions of earlier works.
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Disney Company : The World 's Most Prominent Conglomerate
With assets encompassing film, television, publishing, the Internet, music, and recreation, The Walt
Disney Company is one the world's most prominent conglomerate. Although it is known
internationally for its princesses, pirates, and the iconic Mickey Mouse, Disney's holdings include: a
portfolio of cable networks (ABC, Disney Channel, ESPN, and more), film studios (Disney
Animation and Pixar), Marvel Entertainment, and the internationally celebrated Disney resorts,
amusement park, and cruises. Disney excelled in expanding a company's purpose and assets. While
still remaining the frontrunner of animated films, Disney has made its presence known in more than
just the film industry. From books and toys, to fine art and DVDs, Disney makes it possible for
families and fans alike to bring home the magic of Disney. Whether it's a family vacation at one of
the five world–class resorts or just a night out at one of Disney's Broadway shows, people of all
ages from all over the world can experience what Disney has to offer. With their most recent
groundbreaking news of the purchase to the rights of LucasFilm and the next three installments in
the world–renowned Star Wars series, fans everyone are rejoicing in the revival of their favorite film
saga brought to life once again with Disney, the frontrunner in digital–film technology, to make it
unforgettable as ever. With constant rising success of expansion, popularity, and stock price within
the last five years, the Company yields a

Disney Intangibles Assets
The Walt Disney Company has a wide reach within their industry. Their business segments include:
Consumer Products, Media Networks, Studio Entertainment, Parks and Recreation, and Interactive.
(Dalavagas, 2016) Intangibles assets are the foundation of the Disney empire. Children would read
the journeys of Disney princesses and other characters as they went from the exposition to the
resolution with a fairytale ending. As the company began to have such a large success they started to
turn these stories into movies and television shows. This gave all the children who grew up reading
about the Disney characters an opportunity to watch the vision they created in their minds, come
alive on the screen in front of them. Now families were given the ... Show more content on
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There are eleven around the world, and that number does not include the water parks. These parks
take the concepts from all the books and movies and bring the stories to life for a magical
experience. Something that a lot of people pride Disney on is their willingness to make sure their
theme parks are as close to the image they provided through their books and movies as possible. So
the cast members fit the description of the each character, down their height and weight. The rides
and attractions are made to replicate the storylines created for each concept within the Disney
Company. Each ride even has a gift shop, so as you exit you can purchase something to remember
the experience you had at the park, as well as have something to connect to one of your favorite
storylines. Both the tangible and intangible assets contribute to Disney's large financial success. But
their tangible assets are what set them apart from companies like CBS and Fox. Even though both
companies provide similar intangible assets through what they broadcast. Disney is able to establish
heterogeneous resources, compared to their competition because they take what is on screen and in
books are create a live

The Management Of The Walt Disney Company
In the last decades, the number of major corporations that manage to control media has decreased
significantly, resulting in a high concentration of ownership. In 2011, only six media companies
were responsible for 90% of the things we saw and heard on a daily basis compared to fifty
companies in 1983 (Lutz, 2012). The Walt Disney Company is one of them. In this report, we will
take a look at how the Company has succeeded in growing into the media corporation it is today.
A Look into the Company's History
The Walt Disney Company was first founded in 1923 by Walt and Roy Disney (Wasko, 2011). It
was first known under the name of the Disney Brothers Studio, before changing its name in 1986
(Disney's history of magic: Timeline, 2013) (Timeline, 2013). In 1927, Mickey Mouse was created
and soon became the symbol of the Company (Wasko, 2011). Internationally recognized for its
animation, the Studio was the first to present a ''full–color cartoon'', Flowers and Trees, which later
went on to win '' [...] the first Academy Award for Best Cartoon'' in 1932 (Wasko, 2011). Five years
later, Disney released Snow White and the Seven Dwarfs, its first ''full length animated
film''(Timeline, 2013). It wasn't until 1940 that the Company became public and, therefore,
available to be traded on the stock market (Timeline, 2013). Fifteen years later, Disney was opening
its first theme park in California under the name of Disneyland (Disney's history of magic:
Timeline, 2013). Incidentally, the

The Walt Disney Company Understanding Monopolies
The Walt Disney Company Understanding Monopolies Overview and History The Walt Disney
Company is a major media and entertainment enterprise that is based in Burbank, California and
operates in more than forty countries with a worldwide appeal. After going bankrupt with his first
cartoon company Laugh–O–Gram in 1922 Walt Disney moved to Hollywood, California to start
over (Campbell, Martin, Fabos 456). Walt and his brother Roy created the Disney Brothers Cartoon
studio in 1923 and they signed a contract with M.J. Winkler to produce a series of animated
comedies which became known as the Alice Comedies (Walt Disney). In 1928 they debuted
Steamboat Willie, an animated film with synchronized sound that features the character Mickey
Mouse who would go on to become the world known icon for the Walt Disney Corporation (Walt
Disney). The following year the brothers replaced their partnership with the creation of four
companies: Walt Disney Production, Ltd.; Walt Disney Enterprises; Liled Realty and Investment
Company; and the Disney Film Recording Company (Walt Disney). From a struggling cartoon
studio the company grew and expanded to include motion pictures, documentaries, and television
programs. The continued successes enabled Walt Disney Productions to make an initial public stock
offering in 1940 (Walt Disney). The Disney Empire continued to grow with the opening of its first
theme park, Disneyland in 1955. Additional theme parks including Walt Disney World, Epcot, and
its

Compensation Program for Walt Disney Company
Compensation Program for Walt Disney Company:
Walt Disney Company is an expanded global company with operations in four major business
segments i.e. Studio Entertainment, Media Networks, Consumer Products and Parks and Resorts.
The company has a workforce of more than 15,000 employees in more than 40 countries across the
globe. In addition to having a huge workforce, the firm is largely renowned for its success and
profitability in all its business segments on an annual basis. One of the most important aspects that
have contributed to its growth and profitability throughout the years is its compensation program.
The firm has compensation programs for all its employees because of its consideration of employees
as one of the major stakeholders of its operations. However, Walt Disney Company has experienced
significant challenges in relation to its compensation program because of the various peer groups
used in this process. As a result, the company's compensation program has significant structural
flaw because of its size and complexity.
Company Description:
The Walt Disney Company, which is commonly referred to as Disney, is an American diversified
international mass media corporation based in Burbank, California. The company is the largest
media corporation across the globe with regards to its revenue. Walt Disney Company has a history
that dates back to 1923 when it was founded by Walt and Roy Disney brothers. Since its inception,
the company has developed and

Walt Disney Research Paper
Walt Disney Company is considered one of the world's most valuable brands, with an admirable
customer experience and advertising. In addition, it is considered one of the world's largest media
mix, which include from movie and television to advertising and theme parks, leaving it as the
world's most widely known and best trusted entertainment company. For this reason, it has an
efficient and effective Integrated Brand Promotion. ABC Television Group, best known as Disney,
runs the channels and television groups such as ABC and 10 more broadcast stations. It includes
ABC Family, Disney Channel, and ESPN, which it is the 80% owner. Moreover, Walt Disney
Studios produce movie through the name of Walt Disney Pictures, Disney Animation, and Pixar.

Walt Disney Pros And Cons
MEDIA NETWORKS
This segment deals with an array of broadcast, cable radio, publishing and digital business across
two sections– the Disney/ABC Television group and ESPN Inc. Other groups that help support the
two includes supporting headquarters, communications, digital media, distribution, marketing,
research and sales group. This segment brings the most revenue to Walt Disney earning $21.15
Million
THE WALT DISNEY STUDIOS
The Walt Disney studios is where all our childhood films were built and is the foundation of The
Walt Disney Company. Today they create quality movies, music and stage plays to all places across
the globe such as Disney on Ice, The Lion King and so much more magic. Films are delivered under
the following headings: Disney, including Walt Disney Animation Studios and Pixar Animation
Studios; Disneynature ; Marvel Studios; Lucas film etc. The Disney Music Group rings in the Walt
Disney Records and the Hollywood Record labels. This is the third highest earning to Walt Disney
bringing in a revenue of $7.28 Million to the company.
PARKS AND RESORTS ... Show more content on Helpwriting.net ...
As time progressed and development actions are occurring, Walt Disney Parks and Resorts has
grown into one of the worlds leading providers of family travel and leisure experiences, providing
families all over to spend time with each other and others for ever creating new memories. There are
five world class vacation destinations with 11 theme parks and 44 resorts in North America, Europe
and Asia. With developments in Shanghai, WDP&R also include cruise lines with four ships named
The Disney Magic, Disney Wonder, Disney Dream and Disney Fantasy. This is the second highest
earning segment for Walt Disney bringing in a total of

It's Time For a Gay or Lesbian Disney Hero Essay
The Walt Disney Company is well–known the world over for its magical "once upon a times" and
wholesome "happily ever afters." Stories like Cinderella, Snow White, and The Little Mermaid all
feature captivating tales of beautiful young women who are pure of heart seeking adventure and true
love. Disney paints the picture of a strong sense of faith and love, which act as guiding forces that
provide access to a lifetime of happiness.
Unfortunately, these stories all lack a crucial sense of diversity in today's emerging and multicultural
world. In the realm of the Disney Princesses franchise specifically, seven of the eleven women are
Caucasian. Of these princesses, Snow White, Cinderella, Ariel, and Aurora all exhibit similar
aspects of ... Show more content on Helpwriting.net ...
It is time that Disney addressed this lack of diversity in their animated films. To do this, it is
necessary that every aspect of the filmmaking process be inclusive to different identities. For the
well–being of the company's image and a more positive impact on popular culture and human
development, Disney must incorporate the endless possibilities of realistic family values and
individual issues into three introductory films that will open the door for more expressive, inclusive
films and a more accepting environment worldwide.
Although to many the Walt Disney Company may just be a fond childhood memory, Disney's media
and consumer initiatives transcend national boundaries. The Disney corporation owns or exerts
influence in six movie studios (three of which are animation studios), the ABC network (which has
226 affiliated stations), ESPN, and seven other TV channels. They control 227 radio stations, as
well as multiple vacation resorts, theme parks, cruise lines, and Broadway production companies.
They publish books and magazines, and even maintain a secure browser via the Walt Disney
Internet Group. All of this is done while holding 10 franchises that produce consumer products
within the Disney Stores and elsewhere to provide families everywhere with the Disney brand in
their daily

Walt Disney Company Financial Statement
The Walt Disney Company is located in Burbank, California founded in October of 1923 (Disney,
2016). The company is vastly larger today than it was back then in 1923. Today the company does
business in more than 40 countries and prides its self on the following five major avenues, as the
company likes to put it, of business media networks, parks and resorts, studio entertainment,
consumer products, and interactive media (Disney, 2016).
Impressively the Walt Disney Company's media networks span two divisions, the Disney channel
combined with the ABC Television Group and ESPN Incorporated (Disney, 2016). As well as the
Walt Disney Company's digital broadcasts they also dip into cable, radio, and publishing. The Walt
Disney Company has over eleven different types of parks and resorts with locations all over the
world (Disney, 2016). Another very recognizable facet of the Walt Disney Company is their studio
entertainment which they have been perfecting for over ninety years with such cartoons figures as
Mickey Mouse and movies like Snow White (Disney, 2016).
A new change to be seen in upcoming years with the Walt Disney Company's financial statements
will be the recent, as of June 2015, convergence of their consumer products and interactive media ...
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The Walt Disney Company greeted 2015 head on after the acquisition (purchased for 4.05B) of
Lucasfilm Limited by producing Star Wars Episode VII (Sullivan, 2015). In 2016 the Walt Disney
Company plans on opening the Shanghai Disney resort. Competition for parks and resorts comes
from Six Flags Entertainment, Cedar Fair, Universal Studios, and Comcast but the Walt Disney
Company has a giant lead mainly because of its global reach (Sullivan, 2015). With the Walt Disney
Company there really is no wrong move. The name Disney is recognized in households all over the
world and at least one Disney product can be found in all reaches of the

Case Study Of Walt Disney Parks And Resorts Worldwide...
Disney Parks, officially known as Walt Disney Parks and Resorts Worldwide Incorporation
(WDPR), was founded in 1971, which is one of the Walt Disney Company's four major business
segments (The Walt Disney Studios, Disney Media Networks, Disney Consumer Products and
Interactive Media and Parks and Resorts), characterized by the company's own brand theme parks,
cruise lines and other travelling–related properties.
The present chairperson of WDPR is Bob Chapek. And the headquarter of WDPR is located at
California USA. It had been recorded the number of employees in WDPR was around 130,000 in
2015 (Barnes, Brooks, 2015). Below WDPR, it had a division of Disneyland Resorts and three
subsidiaries – Walt Disney Imagineering Research & Development ... Show more content on
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In addition, it had recorded that the annual gross revenue of being 16,974 million USD and net
income of 3,298 million USD in "THE WALT DISNEY COMPANY REPORTS FOURTH
QUARTER AND FULL YEAR EARNINGS FOR FISCAL 2016". From the 1995 to 2016 financial
statements, it could be observed that the annual attendance, the annual gross revenue and the net
income had shown a gradual increase for the past 20 years.
WDPR had achieved remarkable success in the business of amusement theme park by exhibiting
high brand loyalty among the customers and the globe through the portfolio of brands. WDPR was
elected as the top one amusement park corporation round the globe in accordance with the annual
attendance in the "TEA/AECOM 2016 Theme Index and Museum Index: The Global Attractions
Attendance Report" published by TEA, the Themed Entertainment Association. In addition, from
the report, it had shown that all six Disney Parks had been awarded as the top 25 amusement parks
worldwide in 2016.
S.W.O.T.

Social Responsibility And Corporate Responsibility
Social responsibility should be important to businesses because it shows consumers and the media
that the company takes a serious interest in doing what is right. These issues may be spread locally,
nationally, or globally and could impact the health and wellness of customers and employees.
Implementing a good social responsibility policy can impact buying decisions for consumers
wanting to make purchases from an ethical company. Building a trustworthy reputation takes time,
and effort, and is a valuable attribute for a business to have. Being ethical as a company is important
for both, consumers and the media. It's also important for employees to feel that they are working
toward the good of the people. Belonging to a company that ... Show more content on
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It assists local and global non–profit organizations who's goals are to protect wildlife, ecosystems,
and make a positive impact on communities. Since its introduction, the fund has helped to support
over $20 million in projects in over 112 countries. Just like the environment, all of Disney's
employees are an important part of their daily operations. Disney strives to make their guests and
employees happy while making the company a desirable place to work. One of the ways Disney
keeps its millions of visitors happy is by taking care of their their employees. Offering employees a
good benefits package makes them feel they are an important part of the corporation.. The following
is a small list of employee benefits: discounts for on site dining, shopping and hotels, local business
discounts, free park admission, on–site childcare, health benefits, retirement plans, annual pay
increases, stock purchase program, and education reimbursements. Employees that are content make
a positive work environment which makes happy customers. While the Disney Corporation
maintains high ethical standards and takes pride in their corporate social responsibility. Not all
corporations are known to be as socially responsible. The Nestle Corporation has been in the news,
time and time again with concerns of unethical behavior. The Nestle Corporation is worth over $89
billion and since its establishment in 1905 Nestle has become a popular

Swot Analysis Of Walt Disney
S.P JAIN SCHOOL OF GLOBAL MANAGEMENT
Financial Management Report
Compiled by–
Meetpreet Kaur
BBA 13037
Division B
Country Analysis
Globally, the media and entertainment industry is expected to reach 2 trillion (USD) by the end of
this year. The U.S Media and entertainment industry is the largest worldwide. To understand how
the country of operation effects this sector and the company under study, Walt Disney, a PEST
analysis has been done as follows:
Political
Strict regulations by the Federal Communications Commission (FCC) for the media sector
Government promoting tourism– explained further under the strategic analysis
With operations in over 40 countries, Walt Disney has to comply with international laws and keep
track of political advancements in other countries.
Economical
... Show more content on Helpwriting.net ...
Strengths
Strong brand equity– the Disney brand enjoys a high brand awareness as people all around the
world are aware of its logos and characters. Due to its intense focus on customer satisfaction and the
popularity of its characters among children it enjoys brand loyalty.
Diverse yet interlinked business– As mentioned in the industry analysis above, Walt Disney has a
diverse portfolio from having business in parks and resorts to media entertainment with all these
businesses being interlinked. This provides for economies of scope as the synergies among all the
sectors provide for higher profits. For example, Disney owns media platforms which can be used to
advertise its products, games, movies and its characters.
Penetration in domestic as well as international markets– with presence around the globe, Walt
Disney enjoys economies of scale and a wider range of operations.
Weaknesses
Lack of online presence– unlike its competitors Disney lacks an online presence of interactive

games and activities. Today, kids stay online for a long period of time and therefore, this should be
Disney's

Disney Company 's Operations And Board Of Directors
Introduction The Walt Disney Company, together with its subsidiaries, is a leading diversified
international conglomerate media and entertainment company that creates and distributes
entertainment across multiple business segments. The company tends to maximize profits by
promoting its concepts and products to all of its business segments. By creating an illusory
dreaming world among consumers, Disney subtly shapes and influences them into desiring what the
company creates for them, and thus successfully encourages consumers to define themselves
through consumption. In this paper, it mainly discusses The Walt Disney Company's operations and
Board of Directors so as to arrive at a better understanding of the company as a whole. Company ...
Media Network is Disney Company's largest business segment; this segment includes the company's
operations in broadcast and cable television networks, television distribution, television production
operations, domestic television stations, radio networks, digital operations in addition to enhancing
development and distribution functions ("Our Business," n.d.). When analyzing the segment
operating trends over past three years, there is no exaggeration to claim that Media Networks
segment provides the largest shares of revenues for Disney Company. In 2012, the Media Networks
segment comprised around 46% of revenues and 66% of segment operating income. In fiscal years
2013 and 2012, revenues went up 5% to approximately $20.4 billion and segment–operating income
went up 3% to $6.8 billion (Mucha & Singer, 2013). In 2013, this segment comprised approximately
45% of revenues and 64% of income. In fiscal years 2014 and 2013, revenues and income for the
Media Networks segment increased 4% and 7%, respectively (Mucha & Singer, 2014). Additionally,
according to the first quarter segment operating results for fiscal 2015 and 2014, the data illustrate
that the Media Networks revenues for the quarter increased 11% to around $5.9 billion and income
increased 3% to $1.5 billion (Mucha & Singer, 2015). The major revenue contributors for this
segment are Cable Networks and Broadcasting primarily driven by ABC Television, ESPN

Walt Disney
STRAT Case Study "The Walt Disney Company: Its Diversification Strategy in 2012 LELE SONG
February 9, 2015 February 9, 2015 KEY ISSUES * Understand why a company's resources and
capabilities are central to its strategic approach: Diversification is Disney's main strategy for
constant growth. The company is broadly diversified, including five major segments. Disney
attempted to capture synergies existing between its business units. * Strengthening a company's
market position by expansion: Disney aims to expand globally and exploit the business
opportunities in the emerging market since the domestic market is about to be saturated. * Become
aware of what the company should do to achieve operating excellence: Instead of ... Show more
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The deadline for the project has been changed for several times. Even though Disney is very
optimistic about the project and expects the project to generate high income for the company,
developing business overseas is still very challenging. However, the theme park industry is
becoming more and more competitive in China and there are many theme parks opened every year
in China. In order to succeed in the global theme park industry, it is very necessary for Disney to
diversify their resources and localized the company's products. Disney should also try to adapt its
theme parks to the preferences of its new Asian customers. In order to successfully compete with the
local companies, Disney should focus on strategies of decreasing their operation costs and become
more competitive on cost and price. In addition, Disney's expansion plan is very likely to be
influenced by the changing laws and regulations in foreign countries. Foreign countries may impose
any number of a variety of restrictions–––trade restrictions, ownership restrictions, or currency
exchange controls, any of which could affect the Disney Company. The company's businesses in
foreign countries are subject to the laws of those countries. The company may have to spend
additional money to comply with that country's regulations. Disney has to be prepared to deal with
all kinds of challenges during expansion. Disney's success is also highly dependent upon
technology. The company aims to

Media Networks : 2014 : 21.15 Us Billion Dollars Essay
A) Media Networks Revenue 2014: 21.15 US Billion Dollars
Media Networks compromise of a immense arrangement of broadcasting, cable, radio, publishing
and digital businesses across two areas, the Disney/ABC Television group and the ESPN Inc. Media
Networks also includes supporting headquarters, communications, digital media, marketing,
distribution, research and sales groups. To break it down, the Disney/ABC Television group is made
up of The Walt Disney Company 's world wide entertainment, television news properties, the
television networks they own, for example Disney Channels Worldwide, ABC Family as well as
many more networks that are all owned by Disney. B) The Walt Disney Studios Revenue 2014: 15.1
US Billion Dollars
The Walt Disney Studios is the foundation on what the Walt Disney Company was built on over 90
years ago. The studio produces movies, music and stage shows for people to enjoy all over the
world. Many films are released under the Disney banner for example, Walt Disney Animation
Studios, Pixar Animation Studios, Marvel Studios and more. The Disney Music group produces
Walt Disney Records, Hollywood Records labels and also Disney Music Publishing. The Disney
Theatrical Group produces musicals like Disney on Broadway, Disney On Ice which tours world
wide and Disney live. C) Parks and Resorts

Stock Market Activity: The Walt Disney Company
Stock Market Activity In 1923, The Walt Disney Company was founded, and in 1928, the character
Mickey Mouse appeared. In 1955, the Disneyland Resort opened in Anaheim, California, and in
1957 Disney went public. In 1996, Disney bought ABC, and in 2006, Disney purchased Pixar.
Disney leads in media and the entertainment industry that operates worldwide. Disney is divided
into five major segments of business that brings Disney both revenue and profit. The five major
segments are: Media Networks, Resorts, Studio Entertainment, Consumer Products, and On–line
Media. The media networks operate in television, Internet, and radio media industries. This segment
includes American Broadcasting Company (ABC) Family, Disney Channels, ESPN, UTV/Bindass,
... Show more content on Helpwriting.net ...
This segment includes the Internet group that runs the websites for the media networks. Disney
recently sold ABC Radio Network, which has caused Disney's radio presence to decrease. The Parks
and Resorts own and operate the theme park in Florida, which includes a wide range of
entertainment opportunities. This segment includes hotels, vacation properties, dining and
entertainment complex, and campgrounds. This segment includes, the resort in California, Hawaii,
Disney Vacation Club, Adventures by Disney, and Disney Cruise Line. Also, the resorts in Paris,
Hong Kong, and Shanghai, which also includes, the license to operate the Tokyo resort in Japan.
The studio entertainment is considered Disney's most visible business. This segment produces and
obtains live action as well as animated motion pictures, video content, musical recordings, and plays
on live stage. The consumer products section licenses trade names, Disney characters, visual and
literary properties to retailers, show promoters, and publishers. In addition, this segment includes
retail, online, and wholesale distribution through the Disney Store as well as the DisneyStore.com.
The Interactive Media consists of the Disney online sites that deliver entertainment for the audience
of

Swot Analysis Of Disney 's ' Disney '
SWOT Analysis Strengths: Disney is one of the most prestigious and well–known companies in the
world. Disney is also known to be the third largest media corporation internationally as of June
2015, according to Nordic Information Centre for Media and Communication Research (Appendix
1). Disney is known to have strengths with content integration, cash surplus, characters and
character trademarks, values with the use of synergy, having a very strong brand image and
reputation, diversification of the business, owning several films and theaters, channels, music
groups, cable television channels, radios, publishing's, parks, resorts, and many other entertainment
categories. According to the Columbia Journalism Review, Disney currently owns and has acquired
the following: Films and theaters: Disneynature, Disney Theatrical Productions, Touchstone
Pictures, Marvel Entertainment, Lucas Film (Star Wars), Walt Disney Pictures, DisneyToon Studios,
Walt Disney Animation Studios, Pixar Animation Studios, Walt Disney Studios Motion Pictures
International (Distribution), Walt Disney Studios Home Entertainment, affiliated with DreamWorks
Music: Disney Music Group, Hollywood Records, and Walt Disney Records Television: ABC–
Owned Television stations Group, Disney ABC Television Group, Disney Junior, and ESPN (cable
channels) Radios: over 36 stations Publishing: Hyperion Books, Disney Publishing Worldwide,
ESPN Magazine (50% with Hearst), and ESPN Books Parks and

Walt Disney's The Disney Company
Company in Brief The Walt Disney Company all began when Walt Disney made his way to
California with his "pilot" film of Alice's Wonderland to sell "Alice Comedies" to a distributor. He
was contracted to distribute "Alice Comedies" on October 16,1923 which is the beginning of the
"Disney Brothers Cartoon Studio" which later became the Disney Company. For the first couple of
decades the Disney Company was only geared toward one business segment, studio entertainment.
Walt had the desire to branch out of the studio business and wanted to lean towards the idea of
having an amusement park. With years of planning and construction Disneyland was opened on July
17, 1955. With the success of Disneyland, Walt wanted to expand even more and open ... Show
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Park and Resorts, include Walt Disney World, Aulani Disney Resort and Spa, as well as Disney
Cruise Line to name a few. These destinations are a part of the reason why Disney Parks and Resorts
is one of the worlds leading providers for family travel and leisure experience. Walt Disney Studios
was the foundation that the Walt Disney Company has built on. The studio entertainment has been
around for over 90 years and brings movies and music around the world. Disney Consumer Products
and Interactive Media include, toys, apps, apparel as well as books and games, which is used to
show the Walt Disney's Company and characters to life (The Walt Disney Company: About). The
Walt Disney Company operates in over 40 countries, and with the help of the cast members creates
local and universal entertainment experiences. According to IBIS World Annual Report, Walt
Disney Company's US Parks and resorts Revenue is estimated to be $8,365.6 million year–end
September 2016. The Current stock prices according to the New York Stock Exchange are 100.52
down 1.19% on May 15, 2016. "The mission of The Walt Disney Company is to be one of the
world's leading producers and providers of entertainment and information. Using our portfolio of
brands to differentiate our content, services and consumer products, we seek to develop the most
creative, innovative and profitable entertainment experiences and related products in the world (The
Walt Disney

Walt Disney Recession
It would be true to say that the Walt Disney Company receives large amounts of its money from the
resort and theme park subsidiaries. With the effects of the great recession Walt Disney Company
stated that its second–quarter net income from 2009 fell 46 percent, hauled down by failing movie
releases and the impact of the recession on its theme parks. With attendance levels at similar levels
from prior years it was due to the fact that fewer guests had excess spending cash to use, and also
reduced the amount of income from merchandising. As a way to fight the recession ticket prices
steadily increased after the recession and due to the inflation of ticket prices less and less people
were attending parks causing the Walt Disney Company as a whole to loss great amounts of profits.
(Adam Kasi, Jan 29, 2016 freepestelanalysis.com) ... Show more content on Helpwriting.net ...
American families are visiting the magic kingdom again and spending more money while on the
visit. Driven by the phenomenal success of the star wars franchise The Walt Disney Company
recorded in February of this year the highest quarterly earnings in the company's history. The Walt
Disney Company stated that they were very happy with this result which they feel only strengthens
there strategic focus on investing is brands and franchises to guide long–term growth for the
company. A PESTEL analysis which stands for political, economic, social, technological,
environment and legal factors is an outline tool used by marketers to investigate and observe the
macro–environmental in regards to external marketing environmental factors. A market environment
is a marketing term that refers to factors and forces that affect a firm's ability to build and maintain
successful relationships with customers that can have an impact on the

Disney Company : Domestic Operations And U.s. Economy Growth
The Walt Disney Company – Domestic Operations and U.S. Economy Growth Walt Disney is an
American company, born and flourished in America. The business operation of the company is
massive in the United States with its main headquarters in Burbank, California. There are five major
business segments of the company; they are Media Network, Parks and Resorts, Studio
Entertainment, consumer product, and interactive media and Walt Disney together with its
subsidiaries and affiliates is a diversified global family entertainment and media enterprise (The
Walt Disney Company, 2015).
The revenue generated by Walt Disney is no doubt substantial that is why the rank of the company
leaped from 61 to 57 in the year 2014 (Fortune 500, 2015). It is also number 11 on the Forbes
World's most valuable brands (Forbes, 2015). Let's have a look at the revenue for last year. The
chart below breaks down the revenue earned in 2014 for the company's five major segments.
Adapted from Statista, The Statistic Portal, website:
http://www.statista.com/statistics/193140/revenue–of–the–walt–disney–company–by–operating–
segment/
The primary aim of Walt Disney is always to be the best producer and provider in the world of
entertainment. The company's goal is to maximize the earnings and cash flow thus, generate capital
that will drive the long term shareholder value (The Walt Disney Company, 2015). According to the
report released in May 2015, 'The Walt Disney Company reported earnings of $2.1 billion for

Disney 's Success For Promoting Happiness
Walt Disney Productions prestige is to never disappoint and their latest movie Frozen, is no
exception. The movie centers around the lives of two sisters, kind–hearted Anna and the frightened
Snow Queen Elsa. Fearless Anna sets off on a journey to find her sister, who flees to an icy
mountain after she accidentally traps the kingdom of Arendelle in an eternal winter with her ice
powers. Disney's 2013 animated film reeled in its target audience and more; the film was intended
to appeal to children's of all ages, however, surprisingly enough it enticed a wider audience largely
comprised of non–families. Disney's reputation for promoting happiness and the well–being of
American families led to the direct success of the movie Frozen. The film met its purpose, depicting
a touching storyline – showing the importance of family and undermining the traditional concept of
"true love." Furthermore, Walt Disney Productions established sufficient credibility within its
viewers and audience with the use of artistic proofs such as; ethos, logos, and pathos. Disney's
tradition is to provide the audience with an educational piece of entertainment, Frozen is undeniably
one of those Disney animated films worth seeing. Walt Disney Productions strategic use of rhetoric
made it evident that the movie was going to be an all–time hit – some may even say "the biggest
children's film of all time" – simply because it was just that, a Disney movie.
Frozen became the heart melting, well–known,

Organizational Structure Of Walt Disney Company
The Walt Disney or simply "Disney" is an American mass media corporation, it was founded be
Walt Disney and his brother Roy o Disney in October 16 1923. It is one of the biggest animation
industries with it's hand in live–action film, television and theme park. The company current name
was came in 1986 and expanding in different area's like theater, radio, music, publishing and online
media. It is one of the biggest organization which has many product of it's different sectors. From
television to media to theme park to publishing it has many hands. It is the leader in animation
industries. Now it is one of the leading organizations with annual revenue of 45 billion. It was Walt's
understanding that coordinating the talents of the people he hired, and pointing them at the direction
of his ultimate goal was his most important job. Walt was an innovative and visionary man that used
his animation background to co–found, manage, and set the platform for The Walt Disney
Company's future. Disney has five main ... Show more content on Helpwriting.net ...
The Disney consumer product ,the Disney studio and Disney interactive. It's globally known
consumer brand are Disney, ABC, Pixar, Marvel, ESPN and Lucas films, the media network
contains domestic broadcast, production, their station, cable networks, publishing and digital
operations. The global entertainment and television properties comes from it's ABC television
group, it also has television station and publishing and radio businesses.ABC creates programming
and other benefits for all other businesses. Disney organizational structure has historically designed
to carve the creativity and innovation into different platforms. It does not follow formal
organizational chart as most companies do. Every department has equal footing and the structure is
providing a creative process for Disney's

Walt Disney Company Essay
Ramanpreet Chahal
BACKGROUND:
The Walt Disney Company, well–known as Disney, is an American multination corporation. On
October 16th 1923, the company was founded by Walt and Roy O. Disney. Before expanding into
theme parks, television, and live–action film production the industry was recognized as a leader in
animation. In 1986, the company expanded its existing operations and also started to focus on
theater, radio, music, publishing, and online media. The company is best known for its film studio,
the Walt Disney Studios, which is one of the largest and best–known studios in American cinema.
Disney also owns and operates the ABC broadcast television network; cable television networks
such as Disney Channel, ESPN, A+E Networks, and ABC Family; publishing, merchandising,
music, and ... Show more content on Helpwriting.net ...
Apparel and Accessories:
The company should promote old Disney characters along with the new ones created for the area
with apparel and accessories.
Detail Oriented:
Disney should sell products and services with a lot of detail.
PLACE:
Developing Countries:
The Walt Disney Company should keep its operations in North America but also expand into
developing countries where it can help both Disney and the country financially. Many of Disney's
competitors are also looking to expand but if Disney does it before, the citizens of the country will
be more familiar with Disney and not its competitors.
Website:
Disney should allow consumers to buy products online since some consumers prefer online
shopping online.
Retailers:
The company should team up with local toy stores and allow consumers to buy merchandise there.
PRICE:
Middle–Class and Lower–Class:
Since Disney is looking into going to developing countries the price of its products and services
should be low so many can enjoy.
Special

The Walt Disney Company Strategic Planning Analysis
The Walt Disney Company Strategic Planning Analysis Executive Summary Strategic Planning is
the process of developing and maintaining a strategic fit between the organizations goals and
capabilities as well as emerging market conditions and opportunities. Disney's primary strategic
objective is to product high–quality content through their entire product mix. The company also had
a record financial performance in 2010 led by the Disney movie studio last year was the first in
history to make two film that crossed the billion–dollar mark at the global box office Toy Story 3
and Disney's Alice in Wonderland. Another strategic objective that Disney has set is the goal to
make experiences more memorable and accessible through innovative technology. The final
strategic objective that Disney has focused on is international expansion. STRATEGIC PLANNING
Strategic Planning is the process of developing and maintaining a strategic fit between the
organizations goals and capabilities as well as emerging market conditions and opportunities. This
process begins with a clear company mission statement. However, this is only a small piece of a
dynamic and perpetual process. Other activities involved with strategic planning also include setting
supporting organizational objectives, designing a sound product mix as well as coordinating
functional strategies. Strategic planning works to set the groundwork for the rest of the subsidiary
planning functions in the company. Disney's

The Disney Corporation
In this paper, the discussion will be about motivational strategies of a cutting–edge organization like
the Walt Disney Corporation. This paper will cover the background of the industry and discuss the
corporate culture and management. Team C will analyze the motivational strategies like employee
empowerment, selection and training, incentives, benefits, quality programs, managerial roles, goal
and objectives, performance appraisals, job design, alternative work schedules, stress management,
and leadership style. This paper will include an analysis of what makes working for the Disney
Corporation a positive experience for its employees and what is the essence of its approach to
motivation. We will discuss what the combination of ... Show more content on Helpwriting.net ...
^ Following the purchase of ABC Net income
Net income of The Walt Disney Company (in millions USD)
Year Walt Disney Studio Entertainment[NI 1]
Disney Consumer Products[NI 2]
Walt Disney
Parks and Resorts
Disney Media Networks[NI 3]
Walt Disney Internet Group[NI 4] / Disney Interactive Media Group[NI 5]
Total
1991[20]
318 229 546 1,094
1992[20]
508 283 644 1,435
1993[20]
622 355 746 1,724
1994[21][22]
779 425 684 77 1,965
1995[21][22]
998 510 860 76 2,445
1996[22]
1,598[NI 2]
990 747 −300[NI 6]
3,035
1997[25]
1,079 893 1,136 1,699 −56 4,312
1998[25]
769 801 1,288 1,746 −94 3,231

1999[25]
116 607 1,446 1,611 −93 3,231
2000[26]
110 455 1,620 2,298 −402 4,081
2001[27]
260 401 1,586 1,758 4,214
2002[27]
273 394 1,169 986 2,826
2003[28]
620 384 957 1,213 3,174
2004[28]
662 534 1,123 2 169 4,488
2005[29]
207 543 1,178 3,209 5,137
2006[29]
729 618 1,534 3,610 6,491
2007[30]
1,201 631 1,710 4,285 7,827
2008[31]
1,086 778 1,897 4,942 −258 8,445
2009[32]
175 609 1,418 4,765 −295 6,672
2010[33]
693 677 1,318 5,132 −234 7,586
1. ^ Also named Films
2. ^ a b Merged into Creative Content in 1996
3. ^ Broadcasting from 1994 to 1996
4. ^ Walt Disney Internet Group, from 1997 to 2000, next merged with Disney Media Networks
5. ^ Disney Interactive Media Group, merge of WDIG and Disney Interactive

Evil Disney, Research Response to Henry Giroux
Evil Mickey There are plenty of hotbed issues on how the Disney corporation's sociological and
socio political ideologies are embedded into their products and how they affect children, but very
few ask why Disney would place hidden ideologies in their movies/shows. What reasons would
Disney have to program children with outdated morals while trying desperately to uphold a model
image of innocence? What practices has the disney corporation practiced that some would consider
immoral or even illegal? To answer these questions the following issues must be explored in more
depth: The history and actions of Disney from its inceptions to the present,Walt's strict "moral" code
along with the legacy he left behind, the policies of Disneyland ... Show more content on
Helpwriting.net ...
The second setback was the strike of 1941. Which was instigated by the firing of former head of the
Federation of Screen Cartoonists and later leader of the Screen Cartoonists Guild, Art Babbitt on
May 28, which caused 200 animators to go on strike almost immediately.(Sito&babbit) Walt early
on had discovered that propaganda and public image were key to selling media, which is why he
was so studious about keeping the interior of the workplace "Christian". Walt had created the
Federation of Screen artists to better control his workers, which was a union that regularly met with
him on issues such as wage increases, better hours, less footage quotas, and better work
environments.(Sito) Since Walt was notorious for being a bit cruel and demanding in the office.
(rasmussen) Though as soon as Art learned this he created the Screen Cartoonists Guild whose
recruiting patterns were not the nicest methods possible but it did get them all to join "There were
these tough union guys who said we couldn't enter the door

Walt Disney Research Paper
INTRODUCTION The Walt Disney Company is a media and entertainment corporation that is
centered in the United States but also spans across North America, Europe, Asia– Pacific, and Latin
America. Disney has five main components in which it operates, which includes media networks,
parks and resorts, studio entertainment, consumer products, and interactive. The media network
component of Disney Corporation includes broadcast and cable television networks, television
production operations, television distribution, domestic television stations and radio networks and
stations. Some notable cable network businesses include ESPN, Disney Channels Worldwide, ABC
Family, and SOAPnet. Disney's broadcasting business includes a domestic broadcast network,
television production and distribution operations and eight owned domestic television stations. The
parks and resorts component of Disney Corporation in the United States include the Walt Disney
World Resort in Florida, the Disneyland Resort in California, Aulani, a Disney Resort and Spa in
Hawaii, the Disney Vacation Club, the Disney Cruise Line and Adventures by Disney.
Internationally, Disney also has parks and resorts with Disneyland Paris, France, Hong Kong
Disneyland Resort in China, Shanghai Disney Resort also in China, and has licenses the operations
of Tokyo Disney Resort in Japan. These parks and resorts all have Disney themes. Walt Disney sells
admission to all theme parks around the world but also offers numerous

Innovate the Pixar Way
INNOVATE THE PIXAR WAY by Bill Capodagli and Lynn Jackson Company Profile Founded:
1979 as Graphics Group, but 1986 as Pixar Founders: Ed Catmull and Alvy Ray Smith Headquarter:
Emeryville, California, U.S.A. Products: feature films, short–films, animations, commercials,
softwares Key people: Ed Catmull, President,Walt Disney Animation Studios & Pixar Animation
Studios John Lasseter, Chief Creative Officer, Walt Disney Animation Studios & Pixar Animation
Studios Steve Jobs, former CEO of Pixar Animation Studios and member of the Board of Directors
at The Walt Disney Company Owner: The Walt Disney Company (since 2006) About the book
INNOVATE THE PIXAR WAY (2010) by Bill Capodagli and Lynn Jackson Authors of The ... Show
more content on Helpwriting.net ...
Intangible cultural measures: employee loyalty, freedom, collaboration... Look at tangible and
intangible measures Financial Measurement: Pixar´ BoxPixar´s Box–Office Results (in
Thousands) Release Date 11/22/1995 11/20/1998 11/19/1999 11/02/2001 05/30/2003 11/05/2004
06/09/2006 06/29/2007 06/27/2008 05/29/2009 Totals Averages Movie Name Toy Story A Bug´s
Life Toy Story 2 Monsters, Inc. Finding Nemo The Incredibles Cars Ratatouille Wall–e Up 1st
Weekend $29,140 $291 $300 $62,577 $70,251 $70,467 $60,119 $47,027 $63,097 $68,200 U.S.
Gross $191,796 $162,798 $245,852 $255,870 $339,714 $261,441 $244,082 $206,445 $223,806
$2,131,804 $236,867 Worldwide Gross $361,996 $363,398 $485,752 $528,970 $866,592 $635,564
$461,982 $624,445 $532,936 $4,861,635 $540,182 Budget $30,000 $45,000 $90,000 $115,000
$94,000 $92,000 $70,000 $150,000 $180,000 $175,000 $1,041,000 $104,000 16 ways to get
started Storyboarding – generates ideas graphically to expand team perspective „Plus"–ing –
originally from Walt Disney, you don´t judge the work but plus the product or service „Try, learn,
try again" Training – design learning environment Transparency – remove barriers, decision making
is cared out publicly Celebration – milestones, achievements and even failures Brain trust – group
which discuss the unfinished work Postmortem technique – after each project identify things you
would repeat and not repeat The Walt Disney

Walt Disney 's Objectives Of The World 's Leading...
Mission "The purpose of the company "Walt Disney" is to be one of the world 's leading producers
and providers of entertainment and information using its portfolio of brands to differentiate its
content, services and consumer goods. The primary financial objectives of the company are to
maximize profits and cash flow, and allocate capital to initiatives the development of long–term
shareholder value." Organizational Structure Disney operates using a strategic business
organizational structure of the unit, which consists of five different segments: Media networks,
parks and resorts, Studio entertainment, consumer products and interactive media. The company
"Disney" is known worldwide consumer brands like Disney, ABC and ESPN, Pixar, Marvel and
Lucas Films. Media Network The networks segment of Disney includes national broadcast
television, television production and distribution, domestic television stations, international and
local cable networks, domestic broadcast radio networks and stations and publishing and digital
operations. Television Disney/ABC Group encompasses Disney 's global entertainment and news
television Properties owned television stations group, and radio and publishing businesses.
Disney/ABC channels, and creates programming and the advantages of franchising to all businesses
of Disney. Television stations group, ABC operates more than 220 affiliated stations and the ABC 's
group of television channels owned ten television stations, six of which are in

Erm Research Report On Walt Disney Company Essay
ERM RESEARCH REPORT
The Walt Disney Company
ERM Research report – The Walt Disney Company
I. COMPANY BACKGROUND
The mission of The Walt Disney Company is to be one of the world's leading producers and
providers of entertainment and information. Using our portfolio of brands to differentiate our
content, services and consumer products, we seek to develop the most creative, innovative and
profitable entertainment experiences and related products in the world.
According to the "2015–Annual–Report" of the Walt Disney Company, The Walt Disney Company,
together with its subsidiaries and affiliates, is a leading diversified international family
entertainment and media enterprise with the following business segments: media networks, parks
and resorts, studio entertainment, consumer products and interactive media.
Media Networks: Media Networks comprise a vast array of broadcast, cable, radio, publishing and
digital businesses across two divisions – the Disney/ABC Television Group and ESPN Inc.
Parks and Resorts: Walt Disney Parks and Resorts is one of the world's leading providers of family
travel and leisure experiences, giving millions of guests each year the chance to spend time with
their families and friends, making memories that last a lifetime.
Studio Entertainment: For over 90 years, The Walt Disney Studios has been the foundation on which
The Walt Disney Company was built. Today, the Studio brings quality movies, music and stage
plays to consumers throughout the

Organizational Structure Of The Walt Disney Company
Organizational Structure of Disney Company
The Walt Disney Company is one of the popular and successful organizations in the world. The
business was started from 1923 at California and it is still very trendy in games, entertainments,
resorts and destinations, television programs, theme parks and in movies (Pride, Hughes, & Kapoor,
2010). The Disney Company is a diversified international entertainment organization with functions
in four principal business parts which are consumer products, parks and resort, media networks and
studio entertainment. The firm has 11 theme parks across the globe, cable television network such as
ESPN and Disney channel. Similarly, the company has an intercontinental website in 37 nations.
Disney was chosen for this research as there is huge information regarding it (The Walt Disney
Company, 2016). The aim of this paper is thus to explore the organizational structure of Disney
including its use of teams.
Demographics of Disney Company
As highlighted in the above section, Welt Disney Company is composed of four major business
segments which are consumer products, media networks, studio entertainment and parks and resort
and has cable television network and 11 theme parks around the universe among other components.
From books, games, apps to toys, Disney consumer products and interactive media ... Show more
content on Helpwriting.net ...
As the firm constantly conveys the vision, the existing leadership of The Walt Disney Company
trusts that communication is two–way. As a result of this, the management of the company has
created their organization and teams in a manner that members of staff can understand that the
leaders are paying attention to their views and ideas, turning any possible communication limitation
into chances to present concerns or opinions (Pride, Hughes, & Kapoor,

Disney : The World's Leading Provider For The...
The Walt Disney Company mission is to be the world 's leading provider to the entertainment
industry. The strategic components of The Disney Company's future growth comprise of creative
innovations to attract visitors to its parks and resorts, increase viewership and subscription dues for
media networks and streaming services. Parks and Resorts Disney offers the operations of parks and
resorts not just in the United States, but also in various countries. The driving revenue includes
theme park transportation, vacations units, retail merchandise, dining, and sports complexes. Over
the last few years, Disney has added recreational facilities, more golf courses, and water parks into
its demands. In 1994, Disney introduced the Disney Cruise Line, which became one of its
significant revenue drivers. Disney parks and resort locations: Disneyland Resort, Anaheim,
California Walt Disney World Resort, Lake Buena Vista, Florida Tokyo Disney Resort, Urayasu,
Chiba Disneyland Resort Paris, Marne La Valle, France Hong Kong Disneyland, Penny 's Bay,
Lantau Island Media Networks: Disney media segments its operations in television networks and
TV broadcast stations around the world, as well as, internet services and radio production. This
division is comprised of the American Broadcasting Company (ABC) ESPN, SOAPnet, and Walt
Disney TV. ESPN is the leader in sports network which includes various cable networks; ESPNNU,
ESPNHD, ESPN360, ESPN Classic, ESPNNEWS, ESPN International and

Walt Disney Strategy Case Essay
QUESTIONS FOR DISNEY CASE
1. What is Walt Disney Company's corporate generic strategy? Explain the reason for your answer.
Broad Differentiation because its products are in media networks, parks and resorts, studio
entertainment, consumer products, and interactive media. Thus, it attracts a wide base of consumers
through differentiating its products by superior dedication to creating high quality content,
technological innovations in entertainment and international expansion.
2. What is your assessment of the long–term attractiveness of the industries represented in Walt
Disney Company's business portfolio? See p. 234 in test.
Attractive (from most to least) : Studio Entertainment, Consumer Products, Parks/Resorts, Media ...
Interactive media and studio entertainment are currently generating the least revenue. This is due to
the high cost to produce films for studio entertainment and the fact that interactive media is a
relatively new business channel for Disney. However, out of all business lines, these two have the
most potential in their industry and are therefore very attractive. Interactive media is a hot trend that
Disney will be able to capitalize on due to its acquisition of Playdom. While films are very
expensive to produce and distribute, the profit potential from Marvel and Pixar make the industry
very attractive overall.
5. Does Disney's portfolio exhibit good strategic fit? What value chain match–ups do you see? What
opportunities for skills transfer, cost sharing, or brand sharing do you see? Please be specific and
explain why.
Brand sharing is extremely relevant across all brands except for Media Networks (because it covers
ESPN and other adult audience channels).
6. What is your assessment of Walt Disney Company's financial and operating performance in fiscal
years 2010–2011? What is your assessment of the relative contribution of the Disney SBUs to the
financial strength of Disney, based on the 2011 fiscal year financial data? Numbers please!
Operating Profit Margin (Profitability of Current Operations)
% of Total Rev
Current Ratio (Liquidity – CA/CL)
Debt to Equity (>1)

2011
2010
2011
2011
2010
2011
2010
Walt Disney
0.18851719

Disney Background Of Walt Disney
3 Walt Disney Background
The Walt Disney Company is a leading diversified international family entertainment and media
enterprise. At the same time, Disney also is one of the most famous names in the animation industry
for providing entertainment directed to adults and children. Walt Disney was founded by Walter
Elias Disney in year 1946. Nowadays, the company almost dominates the whole industry with its
international theme parks and a world–class animation studio and business franchise. There are five
primary business segments in Disney Company, which are media networks, parks and resorts, studio
entertainment, consumer products and interactive media.
3.1 Primary Business
MEDIA NETWORKS
The Media Networks segment includes broadcast and cable television networks, television
production operations, television distribution, domestic television stations and radio networks and
stations (Robert, 2013). The businesses in the Media Networks segment generate revenue from fees
charged to cable, satellite and telecommunications service providers and television stations affiliated
with our domestic broadcast television network, from the sale to advertisers of time in programs for
commercial announcements and from other sources (Robert, 2013).
PARKS AND RESORTS
The Company also owns and operates many resorts in many different states of the Unite States, such
as in Florida, in California, in Hawaii. Besides that, Walt Disney has shares for Disneyland of other
countries, such as Paris,

A High Quality Of Family Target Group
From my perspective, Walt Disney corporate strategy is to develop a high quality of family target
group. They want to adapt to advance in technology so that the best work would always be produced
to make their pastime experience more significant than the others. They also want to expand more
internationally. I believe that the stability of the family brand industry is not just to be passion
based, but to combine other things like "media networks, parks and resorts, studio entertainment,
consumer products, and interactive media"(pg.276). This acknowledges Walt Disney to become
more different. This is not only a children named brand, it 's for the entire family including adults
because they own ESPN. I believe that in reach of Disney ... Show more content on Helpwriting.net
...
C–278). I believe that this has confirmed to be the most successful strategy and continues to be a
consideration in both current and new markets.
Media networks, parks and resorts, studio entertainment, and the consumer products are all seem to
be a great fit strategically for Disney. Disney has authority in television media, they advertise all
about their parks, movies studios and other entertainment. The success of Disney in each 5
industries will continue to form on their strengths. I believe they will continue to accomplish returns
in each unit. From analyzing this case, most of their costs came from the development of their
characters. I will do an assessment of strategic fit potentials between Walt Disney company 's
business units. Inbound Logistic Operations Outbound Logistic Marketing/Sales Service
Media Network – Show host
– Directors
– Story writer
– Producers – Locations
– Shooting show/program
– Post editing – Broadcasting
– Sell to other networks – Advertising
– Promotion event – Maintaining web pages
– Provide useful info
– Communication with viewers
Park & Resorts – Actress/Actors
– Souvenirs – Deliver quality equipment
– Manage administration
– Excellent performance – Daily performance
– New events – Advertisement
– Promotion Event – Overall experience
Studio Entertainment – Actress/ Actor

– Director
– Story – Shooting films

Analysis Of Walt Disney Company And Discussing All Of The...
During the semester we have completed several S.W.O.T analyses on multiple companies. A SWOT
analysis "is an analytical framework that can help your company face its greatest challenges and
find its most promising new markets" (Taylor). The discussions in class talked about several topics
including the company's background information, strengths weaknesses, opportunities, threats,
corporate strategy, business strategy, structures/ controls and recommendations. In this paper I will
be analyzing The Walt Disney Company and discussing all of the topics listed above. I will list out
different point and them confirm and back them up with the research I have found. Background: The
Walt Disney Company is widely known around the world. Strengths When looking at a company's
strengths you have to look internal to see what they are doing right and what they have control over.
Listed below are some strengths of The Walt Disney Company. 1. The Walt Disney Company is
socially conscience and is a very charitable organization. They help in any way they can to ensure
that families are able to live their lives to the fullest. "Disney is committed to strengthening
communities by providing hope, happiness, and comfort to kids and families who need it most"
(Philanthropy –Charitable Giving, News, Volunteering). Last year Disney donated over $300
million to non–profit organizations that help kids in need through methods of charitable cash
donations and public service announcements. They also

The Business Of Walt Disney
The business of Walt Disney is functioning into some major segments as discussed earlier in Part 1.
Walt Disney is an American company, born and flourished in America. The business operation of
the company is massive in the USA. The main location from which the company is operated, is in
California. Most of the headquarters of Disney business is centred in Florida. The amazing resorts
are located in Florida and other parts of America. The main resorts in the United States are Walt
Disney World Resort, located in Florida, Disney Resort located in California, Aulani Resort located
in Hawaii. The resorts and parks have been the major attractions for the tourists all over the world as
they contain the themes. There are four theme parks: Epcot, Magic Kingdom Park, Disney's Animal
Kingdom Park, and Disney's Hollywood Studio. Along with these theme parks, there are two water
parks; Blizzard Beach and Disney's Typhoon Lagoon. Many facilities are available in these parks
such as riding, animal adventures, magical attractions, shopping, dining and so on. According to a
report, Disney 's theme–park operations in the state – which include Disney World, Disney Cruise
Line and its Disney Vacation Club time–share business – account for 2.5 percent of Florida 's
cumulative gross domestic product (Gracia & Sentinel 2011) Theme parks are the major revenue
source for the American Media giant Walt Disney Company. Since its opening, Disneyland in
California has been visited by more than 600

What Makes The Walt Disney Company Competitive
Successful companies such as the Walt Disney Company, along with its subsidiaries, always face
tough competition across their numerous markets. Competition is not only restricted to products and
services; each Disney segment also competes against other companies for talent. Recruiting creative
and skilled workers, and retain them is what makes the Walt Disney company leader within the
industry.
Disney Parks and Resorts business' main competitors are Comcast Corp which owns the Universal
Studios theme parks, Six Flags Entertainment, and Cedar Fair, to name a few. The Disney Cruise
Line and its Disney Vacation Club brand compete with Carnival Corp in areas that also include
entertainment, lodging, tourism and recreational activities.
Media Networks

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