SlideShare a Scribd company logo
1 of 11

Marketing yourself via social media
2012 KDChi East Coast Regional Conference




                                             Estee Hernández
                                            @esteehernandez
                                            #KDChiEastSoMe
Learning Objectives

             Mastering the do’s and don’t’s of social media

             Understanding why and how social media can be
                 valuable

             Motivation to contemplate and develop one’s social
                 media brand




#KDChiEastSoMe
Why social media?
Do’s
                Google yourself.

                Check your Facebook privacy settings.
                    What information from your profile is public?
                    Who can see what your friends tag you in?

                Create a blog.
                    Make it unique, and showcase your talents!

                Create a LinkedIn profile.
                    Ask for recommendations.

                Connect with businesses and recruiters.
                    And be nice to everyone. You never know who your future
                     supervisor will be.


#KDChiEastSoMe
Don’t’s

             Use profanity, inappropriate images/content, etc.

             Overdramatize situations.
                    Stay positive.

             Overpost everyday activities.
                    e.g. Facebook games, check-ins at every place you visit,
                     retweet celebrity tweets

             Use bad grammar or overlook typos.
                    If your a grammar expert please show off you’re skill’s by
                     highlighting the ampel amount of errors in this sentence.

#KDChiEastSoMe
You have the power to choose who you want to be.


          Eric Stoller                Pete Pereira
  Full-time consultant in    Student affairs professional
     higher education and       at Texas State who was
     student affairs.           invited to speak at a regional
                                conference in the Midwest.




#KDChiEastSoMe
Final thoughts:
          Assess yourself.
            Clean it up.
          Create a brand.
       Go rock social media!




#KDChiEastSoMe
Resources

             10 ways to be "socially excellent" online

             50 social networking rules for college students

             How to build a professional student LinkedIn profile

             Lessons in Facebook stalking

             What employers are thinking when they look at
                 your Facebook page

             25 Twitter hashtags that will help you get a job

#KDChiEastSoMe
Contact information

             Estee Hernández
                 Vice President of Alumnae Affairs
                 @esteehernandez
                 alumnaeaffairs@kappadeltachi.org



             Permalink to this PowerPoint:
                 http://bit.ly/KDChiEastSoMe




#KDChiEastSoMe

More Related Content

What's hot

Pick My Brain Episode 2- Making Strategic Decisions
Pick My Brain Episode 2- Making Strategic DecisionsPick My Brain Episode 2- Making Strategic Decisions
Pick My Brain Episode 2- Making Strategic DecisionsRichard Byrd
 
Link, tweet & friend your way to your dream job
Link, tweet & friend your way to your dream jobLink, tweet & friend your way to your dream job
Link, tweet & friend your way to your dream jobSarah Rach
 
From Geek to Chic: Build Your Brand & Elevate Your Career in 5 Steps
From Geek to Chic: Build Your Brand & Elevate Your Career in 5 StepsFrom Geek to Chic: Build Your Brand & Elevate Your Career in 5 Steps
From Geek to Chic: Build Your Brand & Elevate Your Career in 5 StepsDux Raymond Sy
 
Zoom Webinar Series: 5 Steps for Building Your Personal Brand
Zoom Webinar Series: 5 Steps for Building Your Personal BrandZoom Webinar Series: 5 Steps for Building Your Personal Brand
Zoom Webinar Series: 5 Steps for Building Your Personal BrandGabe Villamizar
 
Professional Profiles For Social Media New
Professional Profiles For Social Media NewProfessional Profiles For Social Media New
Professional Profiles For Social Media Newmythicgroup
 

What's hot (6)

Pick My Brain Episode 2- Making Strategic Decisions
Pick My Brain Episode 2- Making Strategic DecisionsPick My Brain Episode 2- Making Strategic Decisions
Pick My Brain Episode 2- Making Strategic Decisions
 
Link, tweet & friend your way to your dream job
Link, tweet & friend your way to your dream jobLink, tweet & friend your way to your dream job
Link, tweet & friend your way to your dream job
 
From Geek to Chic: Build Your Brand & Elevate Your Career in 5 Steps
From Geek to Chic: Build Your Brand & Elevate Your Career in 5 StepsFrom Geek to Chic: Build Your Brand & Elevate Your Career in 5 Steps
From Geek to Chic: Build Your Brand & Elevate Your Career in 5 Steps
 
Zoom Webinar Series: 5 Steps for Building Your Personal Brand
Zoom Webinar Series: 5 Steps for Building Your Personal BrandZoom Webinar Series: 5 Steps for Building Your Personal Brand
Zoom Webinar Series: 5 Steps for Building Your Personal Brand
 
LinkedIn for personal branding
LinkedIn for personal branding LinkedIn for personal branding
LinkedIn for personal branding
 
Professional Profiles For Social Media New
Professional Profiles For Social Media NewProfessional Profiles For Social Media New
Professional Profiles For Social Media New
 

Viewers also liked

Healthcare real estate seminar
Healthcare real estate seminarHealthcare real estate seminar
Healthcare real estate seminarfrankricci
 
Call for Art - Artisan Direct at Temporary Gallery Berlin
Call for Art - Artisan Direct at Temporary Gallery BerlinCall for Art - Artisan Direct at Temporary Gallery Berlin
Call for Art - Artisan Direct at Temporary Gallery BerlinArtisan Direct Ltd.
 
Setting Yourself Up For A Successful Sales Day
Setting Yourself Up For A Successful Sales DaySetting Yourself Up For A Successful Sales Day
Setting Yourself Up For A Successful Sales Daycochranmarc
 
"SELLING IS AN ART" ARISE ROBY TRAINING & RESEARCH CENTER
"SELLING IS AN ART" ARISE ROBY TRAINING & RESEARCH CENTER"SELLING IS AN ART" ARISE ROBY TRAINING & RESEARCH CENTER
"SELLING IS AN ART" ARISE ROBY TRAINING & RESEARCH CENTERArise Roby
 
Real Estate Strategy Primer: The Future of Healthcare
Real Estate Strategy Primer: The Future of HealthcareReal Estate Strategy Primer: The Future of Healthcare
Real Estate Strategy Primer: The Future of HealthcareCoy Davidson
 
Social media & marketing yourself
Social media & marketing yourselfSocial media & marketing yourself
Social media & marketing yourselfhaleylewin
 
Brand yourself.com from-tweet to hired
Brand yourself.com from-tweet to hiredBrand yourself.com from-tweet to hired
Brand yourself.com from-tweet to hiredShawn Griffiths
 
Marketing Yourself Presentation
Marketing Yourself PresentationMarketing Yourself Presentation
Marketing Yourself PresentationBryan Rutberg
 
Slideshare Present Yourself
Slideshare Present YourselfSlideshare Present Yourself
Slideshare Present YourselfDiana Patterson
 
Marketing yourself today for tomorrow opportunity
Marketing yourself today for tomorrow opportunityMarketing yourself today for tomorrow opportunity
Marketing yourself today for tomorrow opportunityTiana Sanchez
 
Brand You! Marketing Yourself to Get the Job
Brand You! Marketing Yourself to Get the JobBrand You! Marketing Yourself to Get the Job
Brand You! Marketing Yourself to Get the JobLoriWolfeCook
 
If You Can Sell Yourself, You Can Do Anything
If You Can Sell Yourself, You Can Do AnythingIf You Can Sell Yourself, You Can Do Anything
If You Can Sell Yourself, You Can Do AnythingEmployment Crossing
 
"How to Sell Yourself in 30 seconds"
"How to Sell Yourself in 30 seconds""How to Sell Yourself in 30 seconds"
"How to Sell Yourself in 30 seconds"SHPE-NYC
 
Selling Yourself In An Interview
Selling Yourself In An InterviewSelling Yourself In An Interview
Selling Yourself In An InterviewKelley Robertson
 
How to Increase Sales by Making a Dynamic First Impression
How to Increase Sales by Making a Dynamic First ImpressionHow to Increase Sales by Making a Dynamic First Impression
How to Increase Sales by Making a Dynamic First ImpressionKelley Robertson
 
How to Increase Sales with the Power of One
How to Increase Sales with the Power of OneHow to Increase Sales with the Power of One
How to Increase Sales with the Power of OneKelley Robertson
 
How to Increase Your Sales by Maintaining A Winner’s Attitude
How to Increase Your Sales by Maintaining A Winner’s AttitudeHow to Increase Your Sales by Maintaining A Winner’s Attitude
How to Increase Your Sales by Maintaining A Winner’s AttitudeKelley Robertson
 

Viewers also liked (20)

Healthcare real estate seminar
Healthcare real estate seminarHealthcare real estate seminar
Healthcare real estate seminar
 
Call for Art - Artisan Direct at Temporary Gallery Berlin
Call for Art - Artisan Direct at Temporary Gallery BerlinCall for Art - Artisan Direct at Temporary Gallery Berlin
Call for Art - Artisan Direct at Temporary Gallery Berlin
 
How to market yourself
How to market yourself How to market yourself
How to market yourself
 
Setting Yourself Up For A Successful Sales Day
Setting Yourself Up For A Successful Sales DaySetting Yourself Up For A Successful Sales Day
Setting Yourself Up For A Successful Sales Day
 
"SELLING IS AN ART" ARISE ROBY TRAINING & RESEARCH CENTER
"SELLING IS AN ART" ARISE ROBY TRAINING & RESEARCH CENTER"SELLING IS AN ART" ARISE ROBY TRAINING & RESEARCH CENTER
"SELLING IS AN ART" ARISE ROBY TRAINING & RESEARCH CENTER
 
Real Estate Strategy Primer: The Future of Healthcare
Real Estate Strategy Primer: The Future of HealthcareReal Estate Strategy Primer: The Future of Healthcare
Real Estate Strategy Primer: The Future of Healthcare
 
Social media & marketing yourself
Social media & marketing yourselfSocial media & marketing yourself
Social media & marketing yourself
 
Brand yourself.com from-tweet to hired
Brand yourself.com from-tweet to hiredBrand yourself.com from-tweet to hired
Brand yourself.com from-tweet to hired
 
Marketing Yourself Presentation
Marketing Yourself PresentationMarketing Yourself Presentation
Marketing Yourself Presentation
 
Slideshare Present Yourself
Slideshare Present YourselfSlideshare Present Yourself
Slideshare Present Yourself
 
Marketing yourself today for tomorrow opportunity
Marketing yourself today for tomorrow opportunityMarketing yourself today for tomorrow opportunity
Marketing yourself today for tomorrow opportunity
 
Brand You! Marketing Yourself to Get the Job
Brand You! Marketing Yourself to Get the JobBrand You! Marketing Yourself to Get the Job
Brand You! Marketing Yourself to Get the Job
 
Selling Yourself
Selling YourselfSelling Yourself
Selling Yourself
 
If You Can Sell Yourself, You Can Do Anything
If You Can Sell Yourself, You Can Do AnythingIf You Can Sell Yourself, You Can Do Anything
If You Can Sell Yourself, You Can Do Anything
 
"How to Sell Yourself in 30 seconds"
"How to Sell Yourself in 30 seconds""How to Sell Yourself in 30 seconds"
"How to Sell Yourself in 30 seconds"
 
Selling Yourself In An Interview
Selling Yourself In An InterviewSelling Yourself In An Interview
Selling Yourself In An Interview
 
How to Increase Sales by Making a Dynamic First Impression
How to Increase Sales by Making a Dynamic First ImpressionHow to Increase Sales by Making a Dynamic First Impression
How to Increase Sales by Making a Dynamic First Impression
 
How to market and brand yourself
How to market and brand yourselfHow to market and brand yourself
How to market and brand yourself
 
How to Increase Sales with the Power of One
How to Increase Sales with the Power of OneHow to Increase Sales with the Power of One
How to Increase Sales with the Power of One
 
How to Increase Your Sales by Maintaining A Winner’s Attitude
How to Increase Your Sales by Maintaining A Winner’s AttitudeHow to Increase Your Sales by Maintaining A Winner’s Attitude
How to Increase Your Sales by Maintaining A Winner’s Attitude
 

Similar to Marketing Yourself via Social Media at 2012 KDChi East Coast Conference

Walker_Margaret_DMBS_PB1_2022-10 2.pptx
Walker_Margaret_DMBS_PB1_2022-10 2.pptxWalker_Margaret_DMBS_PB1_2022-10 2.pptx
Walker_Margaret_DMBS_PB1_2022-10 2.pptxMargaretAnnette1
 
Walker_Margaret_DMBS_PB1_2022-10 2.pptx
Walker_Margaret_DMBS_PB1_2022-10 2.pptxWalker_Margaret_DMBS_PB1_2022-10 2.pptx
Walker_Margaret_DMBS_PB1_2022-10 2.pptxMargaretAnnette1
 
Just do it slideshare
Just do it slideshareJust do it slideshare
Just do it slideshareGEARUPWA
 
Pass Alumni Day '09
Pass Alumni Day '09Pass Alumni Day '09
Pass Alumni Day '09Ian Gallardo
 
Corporate or Non-Profit PR Career Pathways: What's the Best Fit for You?
Corporate or Non-Profit PR Career Pathways: What's the Best Fit for You? Corporate or Non-Profit PR Career Pathways: What's the Best Fit for You?
Corporate or Non-Profit PR Career Pathways: What's the Best Fit for You? Aeris Communications
 
Personal Branding 'Full General Presentation'
Personal Branding 'Full General Presentation' Personal Branding 'Full General Presentation'
Personal Branding 'Full General Presentation' Natascha Saunders
 
Creating a Professional Online Presence -- for the K-12 Educator
Creating a Professional Online Presence -- for the K-12 EducatorCreating a Professional Online Presence -- for the K-12 Educator
Creating a Professional Online Presence -- for the K-12 EducatorAmanda Clay Powers
 
#5WH Social Media Strategy (Simplified)
#5WH Social Media Strategy (Simplified)#5WH Social Media Strategy (Simplified)
#5WH Social Media Strategy (Simplified)Kevin Getch
 
NCET Biz Bite – Personal Branding 101: Building a Brand for Digital Influence...
NCET Biz Bite – Personal Branding 101: Building a Brand for Digital Influence...NCET Biz Bite – Personal Branding 101: Building a Brand for Digital Influence...
NCET Biz Bite – Personal Branding 101: Building a Brand for Digital Influence...Archersan
 
Personal Brand Exploration - Jey Wornum
Personal Brand Exploration - Jey WornumPersonal Brand Exploration - Jey Wornum
Personal Brand Exploration - Jey WornumJeyWornum
 
LinkedIn 101 - CareerConnects - Are you leveraging LinkedIn for your job search?
LinkedIn 101 - CareerConnects - Are you leveraging LinkedIn for your job search?LinkedIn 101 - CareerConnects - Are you leveraging LinkedIn for your job search?
LinkedIn 101 - CareerConnects - Are you leveraging LinkedIn for your job search?Elizabeth Quintanilla, MBA
 
Personal Branding (Geek Girl 2014)
Personal Branding (Geek Girl 2014)Personal Branding (Geek Girl 2014)
Personal Branding (Geek Girl 2014)Kseniya Martin
 
Where is your student going to college?
Where is your student going to college? Where is your student going to college?
Where is your student going to college? student-tutor
 
Beyond the Resume- Leverage Social Media to Build Your Personal Brand
Beyond the Resume- Leverage Social Media to Build Your Personal BrandBeyond the Resume- Leverage Social Media to Build Your Personal Brand
Beyond the Resume- Leverage Social Media to Build Your Personal BrandAdrienne Wilkerson
 
iDesignX 2017: Learner Engagement vs Learning Experience - Scenarios in eLear...
iDesignX 2017: Learner Engagement vs Learning Experience - Scenarios in eLear...iDesignX 2017: Learner Engagement vs Learning Experience - Scenarios in eLear...
iDesignX 2017: Learner Engagement vs Learning Experience - Scenarios in eLear...Dr. Melissa A. Bordogna
 
Jordan Meleski Personal Brand Exploration
Jordan Meleski Personal Brand Exploration Jordan Meleski Personal Brand Exploration
Jordan Meleski Personal Brand Exploration Jordan Meleski
 

Similar to Marketing Yourself via Social Media at 2012 KDChi East Coast Conference (20)

Walker_Margaret_DMBS_PB1_2022-10 2.pptx
Walker_Margaret_DMBS_PB1_2022-10 2.pptxWalker_Margaret_DMBS_PB1_2022-10 2.pptx
Walker_Margaret_DMBS_PB1_2022-10 2.pptx
 
Walker_Margaret_DMBS_PB1_2022-10 2.pptx
Walker_Margaret_DMBS_PB1_2022-10 2.pptxWalker_Margaret_DMBS_PB1_2022-10 2.pptx
Walker_Margaret_DMBS_PB1_2022-10 2.pptx
 
Just do it slideshare
Just do it slideshareJust do it slideshare
Just do it slideshare
 
Hr business smarts
Hr business smartsHr business smarts
Hr business smarts
 
Pass Alumni Day '09
Pass Alumni Day '09Pass Alumni Day '09
Pass Alumni Day '09
 
Corporate or Non-Profit PR Career Pathways: What's the Best Fit for You?
Corporate or Non-Profit PR Career Pathways: What's the Best Fit for You? Corporate or Non-Profit PR Career Pathways: What's the Best Fit for You?
Corporate or Non-Profit PR Career Pathways: What's the Best Fit for You?
 
Personal Branding 'Full General Presentation'
Personal Branding 'Full General Presentation' Personal Branding 'Full General Presentation'
Personal Branding 'Full General Presentation'
 
Creating a Professional Online Presence -- for the K-12 Educator
Creating a Professional Online Presence -- for the K-12 EducatorCreating a Professional Online Presence -- for the K-12 Educator
Creating a Professional Online Presence -- for the K-12 Educator
 
#5WH Social Media Strategy (Simplified)
#5WH Social Media Strategy (Simplified)#5WH Social Media Strategy (Simplified)
#5WH Social Media Strategy (Simplified)
 
NCET Biz Bite – Personal Branding 101: Building a Brand for Digital Influence...
NCET Biz Bite – Personal Branding 101: Building a Brand for Digital Influence...NCET Biz Bite – Personal Branding 101: Building a Brand for Digital Influence...
NCET Biz Bite – Personal Branding 101: Building a Brand for Digital Influence...
 
Personal Brand Exploration - Jey Wornum
Personal Brand Exploration - Jey WornumPersonal Brand Exploration - Jey Wornum
Personal Brand Exploration - Jey Wornum
 
The Employables
The EmployablesThe Employables
The Employables
 
LinkedIn 101 - CareerConnects - Are you leveraging LinkedIn for your job search?
LinkedIn 101 - CareerConnects - Are you leveraging LinkedIn for your job search?LinkedIn 101 - CareerConnects - Are you leveraging LinkedIn for your job search?
LinkedIn 101 - CareerConnects - Are you leveraging LinkedIn for your job search?
 
Personal Branding (Geek Girl 2014)
Personal Branding (Geek Girl 2014)Personal Branding (Geek Girl 2014)
Personal Branding (Geek Girl 2014)
 
Where is your student going to college?
Where is your student going to college? Where is your student going to college?
Where is your student going to college?
 
Social media in job search
Social media in job searchSocial media in job search
Social media in job search
 
Can social media hurt or help you?
Can social media hurt or help you? Can social media hurt or help you?
Can social media hurt or help you?
 
Beyond the Resume- Leverage Social Media to Build Your Personal Brand
Beyond the Resume- Leverage Social Media to Build Your Personal BrandBeyond the Resume- Leverage Social Media to Build Your Personal Brand
Beyond the Resume- Leverage Social Media to Build Your Personal Brand
 
iDesignX 2017: Learner Engagement vs Learning Experience - Scenarios in eLear...
iDesignX 2017: Learner Engagement vs Learning Experience - Scenarios in eLear...iDesignX 2017: Learner Engagement vs Learning Experience - Scenarios in eLear...
iDesignX 2017: Learner Engagement vs Learning Experience - Scenarios in eLear...
 
Jordan Meleski Personal Brand Exploration
Jordan Meleski Personal Brand Exploration Jordan Meleski Personal Brand Exploration
Jordan Meleski Personal Brand Exploration
 

Marketing Yourself via Social Media at 2012 KDChi East Coast Conference

  • 1.  Marketing yourself via social media 2012 KDChi East Coast Regional Conference Estee Hernández @esteehernandez #KDChiEastSoMe
  • 2. Learning Objectives  Mastering the do’s and don’t’s of social media  Understanding why and how social media can be valuable  Motivation to contemplate and develop one’s social media brand #KDChiEastSoMe
  • 4.
  • 5. Do’s  Google yourself.  Check your Facebook privacy settings.  What information from your profile is public?  Who can see what your friends tag you in?  Create a blog.  Make it unique, and showcase your talents!  Create a LinkedIn profile.  Ask for recommendations.  Connect with businesses and recruiters.  And be nice to everyone. You never know who your future supervisor will be. #KDChiEastSoMe
  • 6. Don’t’s  Use profanity, inappropriate images/content, etc.  Overdramatize situations.  Stay positive.  Overpost everyday activities.  e.g. Facebook games, check-ins at every place you visit, retweet celebrity tweets  Use bad grammar or overlook typos.  If your a grammar expert please show off you’re skill’s by highlighting the ampel amount of errors in this sentence. #KDChiEastSoMe
  • 7.
  • 8. You have the power to choose who you want to be. Eric Stoller Pete Pereira  Full-time consultant in  Student affairs professional higher education and at Texas State who was student affairs. invited to speak at a regional conference in the Midwest. #KDChiEastSoMe
  • 9. Final thoughts: Assess yourself. Clean it up. Create a brand. Go rock social media! #KDChiEastSoMe
  • 10. Resources  10 ways to be "socially excellent" online  50 social networking rules for college students  How to build a professional student LinkedIn profile  Lessons in Facebook stalking  What employers are thinking when they look at your Facebook page  25 Twitter hashtags that will help you get a job #KDChiEastSoMe
  • 11. Contact information  Estee Hernández Vice President of Alumnae Affairs @esteehernandez alumnaeaffairs@kappadeltachi.org  Permalink to this PowerPoint: http://bit.ly/KDChiEastSoMe #KDChiEastSoMe

Editor's Notes

  1. Eric Stoller was an academic advisor and through social media use has become a full-time consultant on utilizing social media in institutions of higher education.Peter Pereira is a staff member working with SACA in the LBJSC and someone on the conference committee had remembered a blog post Peter had posted on his blog that he liked and told the committee to pick him as a speaker. He is now having all his expenses paid for and is getting paid to speak at this conference, simply because of his blog!What both of these men have done is not hard, it’s just about using social media in the proper way to get the message out about who you are and what you are good at.