FierceMarkets Social Media Task Force

1. “Those companies that have mastered Twitter are creating
extraordinary opportunities for their organizations.”
– Forbes Magazine

2. 
Create a team of social media savvy Fierceites
and Fiercettes to optimize and improve the
social media strategy at all publications.

Use Twitter to grow subscribers, not for just
sharing articles.

Get involved in top conversations during trade
shows and events.

CONSISTENCY and COHESION across Twitter
accounts is key!

3. 


Each account gets a “Social Media Makeover” to
ensure consistency across the company.
The Social Media Taskforce meets once per
month to share ideas on how to grow our social
media presence and teach the tools needed to
effectively use Twitter (Hootsuite, Buffer,
SocialOomph, etc,).
These meetings help facilitate new ideas and
keep the tone and energy on Twitter fresh!

4. 
This account has a strange purple background that
does not fit with the Fierce color scheme.

5. 
This account has a navy blue background that seems a
bit stale and boring.

6. 
This account has a more interesting background, however
it’s the wrong size and does not cover the entire screen
when viewed on a large monitor. (There’s a large white
space on the right.)

7. 
Clean, consistent and “on brand!” So FIERCE!

9. 

We’ve seen tremendous
success in the Retail group
During the National Retail
Federation trade show, we
gained over 100 Twitter
followers in 3 days!

@FierceRetail was named as
Top 50 accounts to follow
at NRF and we were
retweeted by the National
Retail Federation, Sephora,
Microsoft and Tory Burch.

10. 

We track our progress using bit.ly to see how much traffic comes
from Twitter.
We can also use unique URLs to track subscriber growth. The
Retail group uses this simple URL in our tweets each day:
http://www.fierceretail.com/offer/signup?sourceform=twitter