Bio of Escape Marketing UK & European Representation for Hotels & Resorts

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Escape Marketing Services Ltd.
52 Crescent Road
Brentwood, Essex
United Kingdom, CM14 5JR
t/f: +44(0)207 1835058
m: +44 (0) 7545 315664
e: gemma@escapemarketing.net
w :www.escapemarketing.net
Connect on Linkedin
Company Background
Escape Marketing provides Professional Sales & Marketing Services to Caribbean hotel properties seeking to increase their sales to the UK and European
traveller. We are uniquely positioned and offer clients an experienced and dynamic marketing office in the UK, at an attractive cost. Escape’s Director,
Gemma Lewis offers many years knowledge and product experience of tourism marketing.
Location
We are located in Brentwood, offering clients a desirable address with close access to the centre of London, all major UK counties and excellent links to
European cities. Our offices are opposite East Putney Tube station offering excellent connections throughout London and links to travel across the UK and
Europe.
Industry Connections
We have a well established database and network of contacts within the travel industry. These include close connections with all leading UK and European
tour operators, tourism authorities and organisations.
Excellent connections are also maintained with the travel trade press and public relations bodies.
All contacts are managed via a custom designed database system which tracks all marketing activity and allows effective tracking and reporting of activities.
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Bespoke Marketing Services
Clients benefit from a range of marketing services tailored to meet their requirements and to react to industry and economic developments in
the wider environment. Specific activities include:
Trade & Consumer Marketing
• Development and management of lucrative relationships with key sales partners, tour operators and tourism boards. This includes
contracting, regular meetings & communications, incentives and marketing co‐op strategies.
• The development of effective sales & distribution of room inventory via brochures, websites, bed banks and travel agencies.
• Representation at UK/European trade shows.
• Product training and sales incentives with call centres, reservation teams and travel agencies.
• Regular Competitive and Benchmarking analysis of other properties.
• Tactical marketing activity to stimulate late sales and early bookings.
• Set up and escorting of client sales missions.
• Attending consumer travel and niche market exhibitions such as Destinations, MICE and Bridal Shows.
• Managing consumer advertising budgets.
• Maintaining a close partnership with public sector Tourist Boards and involvement in their marketing initiatives
• Consumer research and analysis.
• Working closely alongside PR agencies to ensure excellent press exposure of the property.
E‐Marketing
• Web based marketing via online distributors and travel websites
• E‐marketing strategies with key operating partners.
• Design and distribution of e‐blasts & email marketing to travel agent databases.
• Social networking via Twitter.
Other
• Product Launch planning and execution
• Familiarisation trips to resort/destination
• Industry intelligence, trend analysis and monitoring of economic environment.
• Assistance with marketing literature production including product fact sheets, PowerPoint presentations and brochure production.
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Management
Escape is owned and managed by Gemma Lewis. Gemma has excellent academic qualifications including an MBA from the
University of the West Indies, Barbados and recently completed a Tourism Marketing Diploma with the Chartered Institute of
Marketing (CIM), London. Since completing the Diploma, Gemma has been invited to join the CIM to teach selected modules to
Tourism students in London and Manchester.
Gemma lived in Barbados for over 10 years to 2007 and developed a career and passion for tourism marketing whilst on the
island. Gemma led the Marketing department at Montrose Holdings for several years with properties including South Beach
Resort, Ridge View Estate and Old Trees Condominiums. She has been involved in the set up and consultancy of several
companies on the island. Gemma established Escape Marketing on her relocation to London in 2007.
Escape Marketing was created to offer a focused marketing service to hotels and resorts. Gemma’s experience, knowledge and
extensive connections within the tourism industry makes her an ideal candidate to professionally market and provide an authentic representative resorts
looking for improved exposure and sales in the marketplace.
Escape Clients include:
− The Crane, Barbados
− Butterfly Beach Hotel, Barbados
− Stonefield Estate Villa Resort & Spa, St Lucia
− Flamboyant Hotel & Villas, Grenada
− Carimar Beach Club, Anguilla
Professional References Include:
Peter DeFreitas, Managing Director, Montrose Holdings Ltd, Barbados.
Phyllis Sauter, Professional Sales & Marketing Ltd, New York.
AnnMarie Thompson, Director of Business Development, St James Travel & Tours
Alfred Thomson, General Manager, Carimar Beach Club, Anguilla.
Ernie George, General Manager, Stonefield Villa Resort, St Lucia.
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