DaWanda - NOAH13 London

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Introduction to DaWanda - Presentation by Claudia Helming, Founder & CEO of DaWanda at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.

Published in: Business, Design

DaWanda - NOAH13 London

  1. 1. Welcome to DaWanda Berlin / DaWanda Group, November 2013 © 2013 DaWanda GmbH DaWanda Strategy 2013_H2 update 1
  2. 2. DaWanda – Products with Love Today: • • Balanced revenue stream base with a big seller base • © 2013 DaWanda GmbH Established business model which proved to be cash flow positive (2010 and 2011) • Shareholders: Insight Ventures, Runet, Vorwerk Direct Selling, Holtzbrinck Ventures, Team Europe Ventures, European Founders Fund, Piton Capital Venture, Point Nine Capital, Claudia Helming and Michael Pütz The largest marketplace for handmade goods in Europe Roll out to other European countries in 2012: France, Poland, Netherlands, Italy and Spain to become the market leader in respective countries Management & Team: Founder & Managing Directors: Claudia Helming, Michael Pütz Team: currently 146 employees 2
  3. 3. DaWanda – Products with Love © 2013 DaWanda GmbH 3
  4. 4. DaWanda – Products with Love © 2013 DaWanda GmbH 4
  5. 5. DaWanda – Products with Love Vision and Mission Our Vision: To make the world a more lovable place Our Mission: To become the No. 1 marketplace for handmade goods and supply material in Europe and grow GMV to 1 bn€ Our Goal: Bring handmade/desig ned goods and supply EVERYTHING expand categories and segments (unique homemade to unique high-end sellers) hub for DIY and supply EVERYBODY consumers (broad audience and high-end buyers) businesses (supply and wholesale for handmade goods) from niche to mainstream, by making EVERYWHERE worldwide, leveraging our strong position in Europe availabe through variety of distribution channels © 2013 DaWanda GmbH 5
  6. 6. DaWanda´s main categories are Supplies, Jewellery and Fashion Business model and categories Categories by GMV Stationery Men Occasions Sale Fashion Accessoire s, Baby Bags Vintage Business Model: DaWanda generates revenues through: – commission (5 %) – listing fees (0,10€ - 0,30€ per item listed) – advertisement placements for sellers – additional features (e.g. listing items in 2 categories) > 100m€ GMV GMV development 2007-2012 Jewellery, Supplies Rev. in % of GMV 5,0% 6,9% 8,5% 8,6% 8,9% 2009 2010 2011 2012 9,2% 8,4% Children, Home Art 2007 © 2013 DaWanda GmbH 2008 2013 6
  7. 7. Going Europe – International Expansion 2012 DaWanda Global (EN) DaWanda Netherlands, Amsterdam DaWanda France, Paris DaWanda Spain, Madrid DaWanda Headquarter Berlin, Germany DaWanda Poland, Warsaw DaWanda Italy, Milan
  8. 8. The market of DIY Fashion Designer growths DaWanda – a brand 63% of the adult population in UK are buyers or potential buyers for craft UK Crafts Council 2011 €11 billion in fabrics retail market in Europe Data: AIK - Kohlhaas & Partner Marketing Research EU-Studien 2010 5 million Americans earned part of their income from artisan crafts 2009 57 % Germans like crafting and DIY Infratest; 2008 US CODA Review 2011 $895 million Etsy Sales 2012 Web & Social commerce are catalysts for DIY & independent designer market growth. © 2013 DaWanda GmbH 8
  9. 9. Vision and Mission DIY will follow the Bio food market evolution 70s: Small Bio Food Community 90s: Small Bio Shops 2005: Mainstream Bio-Supermarkets 70s: DIY = Housewife 2005: Hipster Lifestyle 2020: Mainstream DIY Stores © 2013 DaWanda GmbH 9
  10. 10. DaWanda – TARGET GROUP TARGET GROUP Those individuals for whom DaWanda is always the best choice, defined in terms of their attitudes and values, not just demographics. BUYERS: Primarily women between the ages of 18 and 50, well-educated, medium income, many of them are mothers. They pay special attention to individuality and special things and make conscious purchase decisions. They also like to be creative themselves. SELLERS: Designers between 18 and 59 years, who enjoy working creatively and who try to earn a living through selling their products on DaWanda. 10
  11. 11. Success Factor 1: 40% turnover generated by strong brand Unique Products © 2013 DaWanda GmbH Do-itYourself 11
  12. 12. It‘s all about ME ... © 2013 DaWanda GmbH Elke von Borcke, Director Marketing 12
  13. 13. ...to individual design. © 2013 DaWanda GmbH Elke von Borcke, Director Marketing 13
  14. 14. It‘s all about ME ... © 2013 DaWanda GmbH Elke von Borcke, Director Marketing 14
  15. 15. ...to regional products. © 2013 DaWanda GmbH Elke von Borcke, Director Marketing 15
  16. 16. It‘s all about ME – beyond mass production...
  17. 17. ... To unique design.
  18. 18. ... To unique design.
  19. 19. .. To individual design.
  20. 20. .. To individual design.
  21. 21. It‘s all about ME – the individual parcel BILDER DIE ZUM THEMA PASSEN © 2013 DaWanda GmbH Elke von Borcke, Director Marketing 21
  22. 22. BILDER DIE ZUM THEMA PASSEN It‘s all about VALUE – Product Presentation
  23. 23. It‘s all about VALUE - STORYTELLING
  24. 24. It‘s all about VALUE - STORYTELLING © 2013 DaWanda GmbH Elke von Borcke, Director Marketing 24
  25. 25. It‘s all about VALUE – DaWanda Lovemag
  26. 26. Success Factor 2: 25% turnover thru Social Community Einzigartige Produkte © 2013 DaWanda GmbH Do-ityourself 26
  27. 27. Hallo liebe Jessie, Ich wollte einer Freundin gerne einen deiner tollen HaselKuss-Ketten schenken. Leider ist die Kette die mir am besten gefällt verkauft. Wäre es möglich, diese nochmals bei Dir in Auftrag zu geben? Viele liebe Grüße, Doro It‘s all about SOCIAL– Personal Contact © 2013 DaWanda GmbH 27
  28. 28. Hallo liebe Doro, Ich möchte Dir Deinen Kettenwunsch natürlich gern erfüllen und werde gleich nochmals die nötigen Perlen nachbestellen. Vielen lieben Dank für Deine Bestellung! Liebe Grüße, Jessie It‘s all about SOCIAL – Personal Contact © 2013 DaWanda GmbH 28
  29. 29. It‘s all about SOCIAL – PEER to PEER - Recos © 2013 DaWanda GmbH 29
  30. 30. It‘s all about SOCIAL– BLOGGER-Recos 30
  31. 31. It‘s all about SOCIAL – FACEBOOK & CO © 2013 DaWanda GmbH 31
  32. 32. It‘s all about SOCIAL – COMMUNITY EVENTS IT‘S ALL ABOUT SOCIAL – BLOGGER RELATIONS © 2013 DaWanda GmbH blank.potx 32
  33. 33. It‘s all about MULTISENSE - DAWANDA SHOP © 2013 DaWanda GmbH BILDER DIE ZUM THEMA PASSEN Elke von Borcke, Director Marketing 33
  34. 34. It‘s all about MULTISENSE - DIY Workshops © 2013 DaWanda GmbH BILDER DIE ZUM THEMA PASSEN Elke von Borcke, Director Marketing 34
  35. 35. It‘s all about MULTISENSE - DESIGN Markets © 2013 DaWanda GmbH BILDER DIE ZUM THEMA PASSEN Elke von Borcke, Director Marketing 35
  36. 36. Thank you! Claudia Helming © 2013 DaWanda GmbH

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