The document provides 10 tips for making marketing writing easier and more fun. It suggests establishing a daily writing schedule, silencing your inner critic, doing warm-up exercises before writing, following a step-by-step process, letting your inner editor edit after writing, getting feedback, reading good online writing, spending more time writing, going easy on yourself, and remembering that practice improves writing skills. It promotes an upcoming course on creating engaging online content and provides testimonials about the author's writing expertise.

1. adeyoulookonline.net
10 simple ways
to make your
marketing writing
EASIER and more FUN

2. ATTENTION
BUSINESS
OWNERS:
Writing content for your
website, newsletters, and
social media doesn’t have
to be difficult.

3. Here are some tips to add more JOY and
EASE into your writing
Because when it’s
more fun to
WRITE, it’s more
fun to READ

4. TIP 1:
ESTABLISH
A WRITING
SCHEDULE
• Aim for at least
15 minutes a day
• Make it the same time
every day to create
rhythm and routine
• Give yourself plenty of
TIME to complete projects
– it takes the pressure off
and allows you to PLAY
with your words more

5. TIP 2:
SILENCE
YOUR INNER
CRITIC
You know the little
voice that whispers
your writing isn’t any
good and tries to edit
the words before
they’re even out of
your HEAD? Tell that
joker to take a hike.

6. Tip 3:
Kick off every writing session with a
creativity-sparking warm-up
" Word association
" Stream of consciousness
" Write “three wishes”
" Summarize the last book you
read or movie you watched
" Describe a recent event from
someone else’s perspective
" Write about the last dream
you had
" Write about WHY you can’t
write today
" Write a journal entry
" Or...?

7. Tip 4:
Make it easier on yourself
by following a logical step-by-step process

10. By completing the steps in the right
order you create more FLOW =
less effort and more fun

11. Tip 5:
Let your inner
editor out of the
cage – AT THE
RIGHT TIME
Once your words are
down on the page,
THAT’S when it’s time
to start playing with
them – not before.

12. Tip 6
Get feedback from people
who aren’t afraid to tell you the truth

13. MONKEY SEE,
MONKEY DO…
Tip 7
Spend more time
reading great
online writing

14. Tip 8
Spend more time writing!
(Drinking is optional. Ha!)

15. Tip 9
Go easy on yourself
Don’t worry if your writing isn’t
“perfect” right out of the gate –
polish and style develop over time.

16. Tip 10
Remember: the more you write, the better you’ll get

17. “If you write
one story,
it may be bad;
if you write
a hundred,
you have the odds
in your favor.”
– Edgar Rice Burroughs

18. We hope you enjoy these writing tips!
For more fun stuff visit: madeyoulookonline.net
Head’s up!
WORDPLAY 2015 is coming soon
Learn how to create engaging online copy
that turns casual visitors into lifelong loyal fans
(HINT: It’s all about STORY + STRUCTURE)
Learn more at:
madeyoulookonline.net/courses

19. Meet Erin Whalen of Made You Look Online
“Erin’s writing has inspired a higher level of
engagement – our subscribers are responding
like never before.”
– Jack Canfield, co-author of the Chicken Soup for the
Soul series and author of The Success Principles
“I highly recommend Erin! Her expertise in writing
compelling website and ebook copy created
added value to the projects.”
– Claudia Howard, VP Marketing, Holy Crap Cereal
“Erin has the ability to identify your core message
and present it in such a way that turns your
message into a magnet for your business.”
– Leah Goard, Define Design Align
erin@madeyoulookonline.net