1) The document discusses how writing is an important skill for startups and provides tips for improving writing abilities. 2) It suggests focusing on seduction, reduction and avoiding unnecessary ideas in writing. 3) The author claims iPad owners are better lovers because the iPad teaches writing skills like focusing content and using words effectively through interfaces like Flipboard.

1. Why iPad Owners are Better Lovers or...... how to ensure people come to your BizCamp talk

2. It's all lies I was going to talk about data driven decision making ( yawn ) Sorry

3. And then this happened

4. Ooooops If someone tweets it then it must be real, right? The interwebs do not lie.

5. So there is a lesson here apart from don't make up silly presentation names

6. Words are powerful Words are not just pixels on a screen Words are free (kind of) and that is important for startups sex sells

7. To be a successful startup entrepreneur, you must be able to write.

8. Huh? Me no write so good! Oh, oh. Biz will fail.

9. Bullshit! Everyone can write well if they make it a priority. Sure, you're not Kurt Vonnegut. But no ones knows your story better than you. Even if you have to express your story via a ghost writer, you are still a writer and a story teller.

10. Writing is a craft A craft can be learned with practice and time . Take pride in your writing and words.

12. Lesson 1 3 essential elements of a good article

13. SEDUCTION

14. REDUCTION less is more

15. SUCTION

16. Nooooooooooooooooo! Learn to kill your darlings You will have what you think are some great ideas along the way. They start out so well. But then they go a bit astray and you have a weak ending.

17. So , recognise when an article just isn't up to scratch and ditch it. Learn from it.

18. Can we have some proper writing tips please?

19. Sure. No problem drumroll

21. Time for the climax

22. Warning audience participation required

23. Do you want to know why iPad owners are better lovers?

24. Let me hear you say, "Yes!"

25. Yes , Gilbert. Yes , Gilbert, Yeeeeeees

26. The next 3 slides show what people think you need to be a good lover. They contain partial nudity and a moustache. If you get giddy at the sight of an ankle please sit down.

27. Some people think the secret is this. * full disclosure, this is not me * *

28. Others think that the secret is this * full disclosure, this isn't me either *

29. 9 out of 10 scientists agree this helps ;-) But it's still not the answer. * full disclosure, ok so that is me *

30. These superficial perks are just the Google Ads of life.

31. Everyone knows that this is biggest erogenous zone.

32. To reach it, you need: WORDS and TIME

33. But what about the iPad? I'm getting there. Don't rush things.

34. This gorgeous thing is Flipboard ( available for iPad )

35. Learn from flipboard Your content is out of control Deal with it Benefit from it

36. Look again, what do you see ?

37. Can you see the seduction ? Can you see the reduction ? Thankfully there is no suction!

38. Study what stands out, what catches your eye and then write like that. Better writing = better business = more time =

39. Go home and play with words

40. Thank you I've been Gilbert @blueclock You've been great Have fun and go home and write something this weekend.