Investigation into audience, institutions and magazine readershipMagazine institutions
Investigation into audience, institutions and magazine readershipKerrang!      Kerrang! has 29 years of heritage and is th...
Investigation into audience, institutions and magazine readershipKerrang!                                Kerrang!’s Main  ...
Investigation into audience, institutions and magazine readership
Investigation into audience, institutions and magazine readershipQ    • Q magazine is a popular magazine that is published...
Investigation into audience, institutions and magazine readershipQ                                            2/3rds of Ke...
Investigation into audience, institutions and magazine readership
Investigation into audience, institutions and magazine readershipThe Fly• The Fly is a free music magazine published month...
Investigation into audience, institutions and magazine readership                      •   The Fly doesn’t have a reader p...
Investigation into audience, institutions and magazine readership                                     Indie bands that are...
Investigation into audience, institutions and magazine readership
Investigation into audience, institutions and magazine readershipMy Magazine       Gender ratio                •   The rat...
Investigation into audience, institutions and magazine readershipMy Magazine •   My target readership age range is detaile...
Investigation into audience, institutions and magazine readershipMy Magazine•   Artists in the same genre as my magazine (...
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Magazine institutions

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Magazine institutions

  1. 1. Investigation into audience, institutions and magazine readershipMagazine institutions
  2. 2. Investigation into audience, institutions and magazine readershipKerrang! Kerrang! has 29 years of heritage and is the biggest music weekly in the world. It has a Readership of 378,000. According to Bauer’s website, readers of Kerrang! are 5.5 times more likely to attend a rock gig. Kerrang! Feature many genres of rock music – from EMO to Thrash etc and believe some readers respect Kerrang! as an authority when it comes to the rock scene’s heritage bands. “Each issue will include a balance of bands and scenes to guarantee that we’re providing for our readers’ need for variety and their passionate appetite for theirfavourite bands as well as their desire to be introduced to new music within our world. We will focus on the biggest things that are going on in our world each week.”
  3. 3. Investigation into audience, institutions and magazine readershipKerrang! Kerrang!’s Main audience is men, but only by a small margin meaning that the magazine has to work hard to ensure both genders are catatered for and are attractched to the magazine. Kerrang! is bought more often by those in the age range 15- 24, meaning their magazine articles are aimed at students
  4. 4. Investigation into audience, institutions and magazine readership
  5. 5. Investigation into audience, institutions and magazine readershipQ • Q magazine is a popular magazine that is published monthly in the UK. • Q was first published in October 1986, setting itself apart from much of the other music press with monthly production and higher standards of photography and printing • Originally it was to be called Cue (as in the sense of cueing a record, ready to play), but the name was changed so that it wouldnt be mistaken for a snooker magazine • "The modern guide to music and more". “Q is the magazine that brings music alive. It draws together the biggest stars, the most exciting phenomena, the new artists that matter and a healthy dose ofirreverence to create an unmissable widescreen picture of what’s really happening in rock and roll right now.”
  6. 6. Investigation into audience, institutions and magazine readershipQ 2/3rds of Kerrang! Is bought by men, and I think the reason behind this is because when there is a woman on the front cover, they dont have a lot of clothes on and are in sexual postitions.The agerange thatmostcommonly buyQ magazine is15-24 who aregenerallystudents, whomay havetheir ownbands.
  7. 7. Investigation into audience, institutions and magazine readership
  8. 8. Investigation into audience, institutions and magazine readershipThe Fly• The Fly is a free music magazine published monthly in the United Kingdom. The magazine is published by the HMV owned MAMA Group.• The magazine started as a listings leaflet in Camden and 1999 it went national.• The Fly is A5-sized, and is distributed around record shops, bars and venues around the United Kingdom. In 2008, the magazine announced its circulation had increased to 105,212 at a time when many other publications had reported a sharp decline in circulation.The Fly has a history for supporting bands early, having given the likes of Razorlight, Muse,Foals, MGMT and Coldplay their first cover features.
  9. 9. Investigation into audience, institutions and magazine readership • The Fly doesn’t have a reader profile that I couldThe Fly find because its a small independent magazine and doesnt have a huge institution like Bauer (Is owned by MAMA)
  10. 10. Investigation into audience, institutions and magazine readership Indie bands that are new so the The FlyThe colours readership would be enjoys Indie music and is interested in new, upcoming bands. Because of the Facebookwould and Twittersuggest that links, Thethe magazine Fly’sis aimed at audience isboth male and of quite afemale young age,because of an agethe range ofpinks, reds, gr about 16 –eens and 35black. The magazine is free therefore reinforcing the student age range
  11. 11. Investigation into audience, institutions and magazine readership
  12. 12. Investigation into audience, institutions and magazine readershipMy Magazine Gender ratio • The ratio I have decided to use is Male 52% and Female 48%. I have chosen to marginally have a male audience because I think that having lots of Male pink in my magazine Female doesn’t really suit the genre of Indie and therefore I have chosen a higher male readership slightly
  13. 13. Investigation into audience, institutions and magazine readershipMy Magazine • My target readership age range is detailed below in the table. 16-24 25-34 35-44 45-54 55-64 65+ 34% 29% 12% 11% 8% 6% • I have chosen a fairly young target readership because I think I can relate to this age range and I think that having a more older target would mean the magazine had to be more sophisticated and that they would not be interested in band gossip and music disputes, which I plan to feature as anchorage text on my front cover, however, I would like older people to read the magazine if they are interested in it, so will feature some older bands that are in the Indie genre.
  14. 14. Investigation into audience, institutions and magazine readershipMy Magazine• Artists in the same genre as my magazine (possible inspiration for cover)• Jake Bugg • Ducktails• Crystal Castles • Opossom• King Tuff • Floats• Peaking Lights • Metz• The Men • JAWS• Chad Valley • Tamaryn• Fantasy Rainbow • Dog Is Dead• Palma Violets • This Many Boyfriends• Charlie Boyer And The • The Hickey Underworld Voyeurs • Errors• Wolf Alice • Sharon Van Etten

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