SharpSpring offers easy-to-use marketing automation tools for importing contacts, generating leads, tracking website behavior and email performance that help prove return on investment. Its features like visitor ID tracking, dynamic forms, CRM integrations and automated email segmentation and distribution based on lead behavior help drive sales by providing valuable insights and increasing engagement. SharpSpring aims to provide more targeted communication and sales insights than email service providers through features that identify a contact's position and monitor their online and offline activity.